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Guy Cook, University of Reading
'This is the best introduction to semiotics I have read. The author combines a scholarly command of the subject with the ability to organise and present it in an enticing and informative way. The result is a textbook which is comprehensive, but also accessible and interesting: an invaluable resource, not only for beginners, but for more advanced students too.'
Product Description
Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out: What is a sign? Which codes do we take for granted? What is a text? How can semiotics be used in textual analysis? Who were Saussure, Peirce, Barthes and Jakobson - and why are they important? Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www aber.ac.uk/media/Documents/S4B.
See all Product Description
'This is the best introduction to semiotics I have read. The author combines a scholarly command of the subject with the ability to organise and present it in an enticing and informative way. The result is a textbook which is comprehensive, but also accessible and interesting: an invaluable resource, not only for beginners, but for more advanced students too.'
Product Description
Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out: What is a sign? Which codes do we take for granted? What is a text? How can semiotics be used in textual analysis? Who were Saussure, Peirce, Barthes and Jakobson - and why are they important? Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www aber.ac.uk/media/Documents/S4B.
See all Product Description
Inside This Book
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First Sentence
We seem as a species to be driven by a desire to make meanings: above all, we are surely Homo significants - meaning-makers. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
We seem as a species to be driven by a desire to make meanings: above all, we are surely Homo significants - meaning-makers. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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