Selling is a complex process. In order to succeed, sales professionals need to have self-esteem, and a proven technique to get through each sale. Sales expert Robert Mark Jakobsen teaches and inspires with practical tools and techniques. The book presents: • What is NLP? • The art of selling • NLP and setting your goals • NLP and the customer • Preparation and sales • The long-term relationship Learn how to: • Motivate yourself and others • Handle Objections • Develop a mental sales game plan to win • Let customers tell you what to tell them • Build Rapport and Trust • Probe and Listen • Close the deal • Keep long term relationships with your customer Perfect for both sales novices and veterans. It is a must-read for anyone seeking sales excellence.