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Product Description
Book Description
Recognised worldwide as one of the best books ever written on selling. Richard Denny's Selling To Win shows, in a direct and readable style, how to put winning sales techniques into practice.
Product Description
Richard Denny is the 'godfather of salesmanship' and Selling to Win has established itself as both an international best-seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action.
Selling to Win is full of unbeatable sales tips and essential practical advice such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition and close a sale.
Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
This was the first sales book I ever bought and the one I keep going back to again and again. Richard`s insights into the sales process are given in a clear easy to understand style and chapters 3 and 7 - The Vital Ingredient & The Rules of Professional Selling - were the standout ones for me. A classic that should be part of every serious salesperson`s library.
2 of 2 people found the following review helpful
Format:Paperback
For starters, I rarely leave a review until I really find the book deserving of one and frankly, Selling to Win is a real gem. In fact, whether you're a beginner looking for information on "How to Sell Effectively" or a professional, you can never get wrong with this book.
The book was able to explain core concepts that elude the many readers who would like to read about them in the first place.
In the book, Richard Denny explains the following core ideas:
1) That we all being sold to - mostly when we need it;
2) That selling is understanding buyer behavior and interaction;
3) That selling is about asking the right questions at the right time;
You would be amazed at the insights, the thoughts, ideas presented!
The book was able to explain core concepts that elude the many readers who would like to read about them in the first place.
In the book, Richard Denny explains the following core ideas:
1) That we all being sold to - mostly when we need it;
2) That selling is understanding buyer behavior and interaction;
3) That selling is about asking the right questions at the right time;
You would be amazed at the insights, the thoughts, ideas presented!
2 of 2 people found the following review helpful
Format:Paperback
A Sales Coach advised me to buy this when I was at the outset of my sales career. I'm pretty big in to self advancement, but this book distils all the other sales literature I have ever read into a simple, short but powerful book. It really makes sense as you read it, and if you apply it, I can testify that your relationships with customers will be better and you will win the business you were supposed to.......because you knew you were going to.
Listmania!
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