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Selling to Win [Paperback]

Richard Denny
4.7 out of 5 stars  See all reviews (7 customer reviews)

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There is a newer edition of this item:
Selling to Win Selling to Win 5.0 out of 5 stars (4)
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Book Description

3 Feb 2006

"Fantastic read, the results speak volumes." - Steve Bennett, JUNGLE.COM

Selling to Win has established itself as one of the world's best-selling books on selling skills. The power of Denny's simple message has helped many thousands of salespeople become high flyers. In a very direct and accessible style, he shows how to put winning techniques into practice.

Updated and revised, this third edition is even more effective, highlighting the important change needed to sell and win business in a more sophisticated and competitive marketplace. It gives practical advice on how to:

get a sale when your service is not the cheapest;

turn your customer into an ambassador;

build a positive attitude;

beat the competition

close a sale.

This invaluable book is recogised as one of the most effective and powerful sales-improvement guides ever written.

Product details

  • Paperback: 208 pages
  • Publisher: Kogan page; 3rd edition (3 Feb 2006)
  • Language: English
  • ISBN-10: 0749444347
  • ISBN-13: 978-0749444341
  • Product Dimensions: 21.6 x 13.9 x 1.3 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 367,852 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Richard Denny is one of the UK's foremost authorities on sales, management training and personal development. Chairman of the Richard Denny Group, he is highly sought after as a motivational speaker at company conventions and conferences throughout the world. He is also the author of Selling to Win, Communicate to Win, Motivate to Win and Succeed for Yourself, all published by Kogan Page.

Product Description


"British sales expert Richard Denny demystifies the sales process
in this readable and easy-to-process text"
-- getAbstract

"An indispensable manual for today's salesperson." -- The Edge

"Fantastic read, the results speak volumes." -- Steve Bennett, JUNGLE.COM

"One of the world's best-selling books on selling skills. It includes invaluable advice on finding new customers, beating the competition and making that sale."
-- Internet Works

“Direct and readable… he shows how to put winning techniques into practice.” -- Training Journal

“The best book ever written on selling.” -- Tony Dobbins, Area Manager, Century Insurance

British sales expert Richard Denny demystifies the sales process in this readable and easy-to-process text -- getAbstract

Book Description

In a direct and readable style Richard Denny shows how to put winning sales techniques into practice. Recognised worldwide as one of the best books ever written on selling.

Inside This Book (Learn More)
First Sentence
A great deal of nonsense is talked about selling and the people involved in it. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

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4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
5.0 out of 5 stars The best and most common sense sales book 17 Mar 2008
By Sally Wilton VINE VOICE
I have been in sales for many years and was looking for a book to reiterate and back up my own sales methods with a new business of a beauty salon. This book is the most sensible and down to earth one of this type.

Not only does it go over the tried and trusted methods but there are some great new ideas I had not thought of. For example checking out newspapers and magazines for accolades and then writing in to congratulate the person, thanking people for their business and a brilliant idea of advertising a second hand sewing machine for sale with a box number and then calling those people to sell them a new one.

Above all this book teaches self reliance regarding sales and makes sure that the reader understands that excuses are not acceptable. Politeness, friendliness and of course enthusiasm are paramount and this book should be recommended reading for anyone with a business.

As is says in the book 'Show me a successful person and I will show you a great salesperson'

Fantastic book, get one for all your employees now and dont lose out in business.

Sally Wilton (Managing Director Staff 2000 Ltd)
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3.0 out of 5 stars A good book with lots of sensible advice 20 April 2009
By William Cohen VINE VOICE
Format:Paperback|Verified Purchase
I have been reading some books on selling recently. This was a pleasant book, written in a down-to-earth style which had lots of good tips. It did a feel a little dated at times, and I object to Mr Denny's claim to be the most inspirational... and the's very 1980s (I checked out his website, too). To say this is "The best book ever written on selling." is a sentiment I would challenge.

Robert Cialdini's book, Influence is much better - though it is not a manual but an expose. I also enjoyed Tom Hopkins', How to Master the Art of Selling (though that, too is dated).

I applaud the attitude and style of this book, and Denny's good at mixing in personal stories, but the anecdote about Thomas Edison inventing lightbulb has become so commonplace, that the last page made me groan. Time for the publisher to commission the best book on selling in the 21st Century!
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5.0 out of 5 stars Selling to Win 28 Dec 2007
For anyone who is in the field of selling this book is THE one to read. It has helped me to get a fantastic job with a global agricultural machinery manufacturing company and if I hadn't read this book I certainly would have less chance of getting the position. It is inspiring, helpful, idea generating and a superbly put together book. I would highly recommend it to anyone who is comtemplating a career in selling, and also those who are currently selling and think that they are the best in their field, the only time they will be ahead of the competition is when they have read this book!
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5.0 out of 5 stars The best book ever written on selling 6 Jan 2009
This is on of the bst books that I have read regarding "selling." In my profession as a computer consultant I don't work much with sales but I was interesting in finding out what makes a professional sales person.

This book is very thorough and it covers a lot of important aspects of the process when making a sale. It is no wonder that the book has been renowened as: "The best book ever written on selling." I strongly recommend anyone who works with sales to pick up a copy of this book.
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