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Selling to Win Hardcover – 1 Dec 2000


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Product details

  • Hardcover
  • Publisher: Kogan Page Ltd; 2nd edition edition (1 Dec 2000)
  • ISBN-10: 0749435879
  • ISBN-13: 978-0749435875
  • Product Dimensions: 21.6 x 14 x 2.2 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 1,456,642 in Books (See Top 100 in Books)

More About the Author

Richard Denny is one of the UK's foremost authorities on sales, management training and personal development. Chairman of the Richard Denny Group, he is highly sought after as a motivational speaker at company conventions and conferences throughout the world. He is also the author of Selling to Win, Communicate to Win, Motivate to Win and Succeed for Yourself, all published by Kogan Page.

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Review

The UK's guru of motivation -- The Daily Mail --This text refers to an out of print or unavailable edition of this title.

Book Description

Following the theme that selling is about people, not organization, Richard Denny shows how, by improving your ability to communicate with people, you can persuade them to do business with you time and time again. Checklists and self-assessment questionnaires are included. --This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews

6 of 7 people found the following review helpful By A Customer on 13 Feb 2001
Format: Paperback
Having read scores of books on sales, from trendy to pompous, this is the only book I would ever recommend. It delivers the basic principles of professional selling in a form, both concise and easy to understand. These priciples are applicable to any form of professional selling. Despite the author being refreshingly honest, never once showing how to dupe or mislead clients into buying products or services they neither need or can afford, this book really does teach you to sell. The whole essence is about building long term client relationships through professional selling. I insist on every new sales person in my organisation reading a copy.
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Format: Paperback Verified Purchase
Most of these books have one or two gems that make the £6 - £15 totally worthwhile, but this is one that has lots to get excited about!

I've even bought this book for two friends who were in the doldrums about there sales jobs and prospects. Low and behold one has a new job after being out of work for 6 months and the other is finally hitting target again.
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By David Turner on 26 April 2013
Format: Paperback
I started a business from scratch using this book. My journey from sole trader to limited company with a team of field advisors (and the VAT bill!) was less than two years thanks to consistent application of the principles in this wise little work. It was the first and best investment I ever made and has paid for itself thousands of times over.

Regardless of your field of work, industry, trade or discipline, this book provides the organising framework for consistent success in sales. The principles are timeless and wise. Use them consistently and you WILL win.

David Turner
Managing Director
School Improvement Associates
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Format: Paperback
This was the very first book from the Richard Denny collection that I bought and it's the one I come back to time and time again. Regardless if you are completely new to sales or if you like me are experienced this is a must read. Best thing to do is read from cover to cover 1st then read it again this time taking a pencil and highlighting the bits that you think that can help you along with any parts you don't understand.
I have been in sales for almost 20 years and there very few books out there that can help you as this one does.

As I said in my title BUY THIS BOOK NOW..........BEFORE YOUR COMPETITION DOES
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