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Selling to Win
 
 

Selling to Win (Paperback)

by Richard Denny (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Paperback: 192 pages
  • Publisher: Kogan Page; Revised 2nd Edition edition (1 Dec 2001)
  • Language English
  • ISBN-10: 0749433280
  • ISBN-13: 978-0749433284
  • Product Dimensions: 22 x 13.4 x 1.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 161,650 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

Product Description

The Daily Mail

The UK's guru of motivation


Review

Covers all the selling basics, and gives you the kind of pep talk that will leave you straining at the leash to get out and SELL.

- Management Today, November 2005

"Fantastic read, the results speak volumes."

- Steve Bennett, JUNGLE.COM

The best book ever written on selling.

- Tony Dobbins, Area Manager, Century Insurance

Direct and readable… he shows how to put winning techniques into practice.”

- Training Journal

One of the world’s best-selling books on selling skills. It includes invaluable advice on finding new customers, beating the competition and making that sale.”

- Internet Works

An indispensable manual for today’s salesperson.”

- The Edge

"British sales expert Richard Denny demystifies the sales process in this readable and easy to process text ... getAbstract finds that the book serves as a useful introduction to the ABC's of selling and suggests that up- and-coming salespeople can certainly benefits from its contents."

- getAbstract


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Average Customer Review
5.0 out of 5 stars (2 customer reviews)
 
 
 
 
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5 of 5 people found the following review helpful:
5.0 out of 5 stars The best - an absolute classic, 13 Feb 2001
By A Customer
Having read scores of books on sales, from trendy to pompous, this is the only book I would ever recommend. It delivers the basic principles of professional selling in a form, both concise and easy to understand. These priciples are applicable to any form of professional selling. Despite the author being refreshingly honest, never once showing how to dupe or mislead clients into buying products or services they neither need or can afford, this book really does teach you to sell. The whole essence is about building long term client relationships through professional selling. I insist on every new sales person in my organisation reading a copy.
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5.0 out of 5 stars You should buy this book, 4 Dec 2004
This is one of the few books on sales techniques that I have been motivated to re-read regularly and would whole heartedly recommend. It's well written with just the right mix of motivational quotations and down to earth, practical, 'real world' advice. Well worth the investment.
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