- Paperback: 188 pages
- Publisher: Kogan Page; Revised 2nd Edition edition (1 Dec 2001)
- Language English
- ISBN-10: 0749433280
- ISBN-13: 978-0749433284
- Product Dimensions: 22 x 13.4 x 1.9 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 74,248 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Review
"Covers all the selling basics, and gives you the kind of pep talk that will leave you straining at the leash to get out and SELL." - Management Today, November 2005 "Fantastic read, the results speak volumes." - Steve Bennett, JUNGLE.COM "The best book ever written on selling." - Tony Dobbins, Area Manager, Century Insurance "Direct and readable... he shows how to put winning techniques into practice." - Training Journal "One of the world's best-selling books on selling skills. It includes invaluable advice on finding new customers, beating the competition and making that sale." - Internet Works "An indispensable manual for today's salesperson." - The Edge "British sales expert Richard Denny demystifies the sales process in this readable and easy to process text ... getAbstract finds that the book serves as a useful introduction to the ABC's of selling and suggests that up- and-coming salespeople can certainly benefits from its contents." - getAbstract
Book Description
Following the theme that selling is about people, not organization, Richard Denny shows how, by improving your ability to communicate with people, you can persuade them to do business with you time and time again. Checklists and self-assessment questionnaires are included.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
Having read scores of books on sales, from trendy to pompous, this is the only book I would ever recommend. It delivers the basic principles of professional selling in a form, both concise and easy to understand. These priciples are applicable to any form of professional selling. Despite the author being refreshingly honest, never once showing how to dupe or mislead clients into buying products or services they neither need or can afford, this book really does teach you to sell. The whole essence is about building long term client relationships through professional selling. I insist on every new sales person in my organisation reading a copy.
1 of 1 people found the following review helpful
One of The Best Books you will ever read on Selling......Buy It, before your competition does!
1 Jan 2010
Format:Paperback
This was the very first book from the Richard Denny collection that I bought and it's the one I come back to time and time again. Regardless if you are completely new to sales or if you like me are experienced this is a must read. Best thing to do is read from cover to cover 1st then read it again this time taking a pencil and highlighting the bits that you think that can help you along with any parts you don't understand.
I have been in sales for almost 20 years and there very few books out there that can help you as this one does.
As I said in my title BUY THIS BOOK NOW..........BEFORE YOUR COMPETITION DOES
I have been in sales for almost 20 years and there very few books out there that can help you as this one does.
As I said in my title BUY THIS BOOK NOW..........BEFORE YOUR COMPETITION DOES
1 of 1 people found the following review helpful
Format:Paperback
This is one of the few books on sales techniques that I have been motivated to re-read regularly and would whole heartedly recommend. It's well written with just the right mix of motivational quotations and down to earth, practical, 'real world' advice. Well worth the investment.
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