great book on how to tackle the tricky subject of selling into a high level decision maker like VITO!
worth a read if your in the sales game.
if you are struggling in sales in a b2b environment - then there is a distinct possibility that you aren't dealing with the right person in the organisational chain. Read morePublished on 18 Sept. 2011 by Gcrikey
Are your sales in a slump? Chances are you're selling to the wrong people. In this A-to-Z primer, Anthony Parinello explains how to get your foot in the executive suite. Read morePublished on 8 Jun. 2004 by Rolf Dobelli
Very good read. Anyone new to selling can learn some helpful tips to catch up on the more experienced guys. Read morePublished on 12 May 2003
Selling to VITO is the ONLY sales book/method I have recommended to others and will continue to do so. Read morePublished on 27 April 1999
This book is outstanding and the concepts it provides are simply outstanding! These are practical techniques coupled with a great salesperson's unique insight on what will get the... Read morePublished on 13 Sept. 1998