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Selling the Splat Pack: The DVD Revolution and the American Horror Film Hardcover – 17 Jun 2014


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"Thorough and engaging 'Selling the Splat Pack' is an industrial and economic analysis of a cycle of brutal but popular works of the mid-2000s like the Saw series, Hostel and Haute Tension (Switchblade Romance)." - Glenn Ward, The Gothic Imagination

About the Author

Mark Bernard is Instructor of American Studies and Communication Studies at the University of North Carolina at Charlotte.

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1 of 1 people found the following review helpful
the institutional nature of the splat pack 18 Oct. 2014
By Chuck Kleinhans - Published on Amazon.com
Format: Hardcover
While it touches on the cultural and horror aspects of the films it considers, the real heft of the book is a detailed analysis of the industrial and economic and marketing nature of these films. Since Hostel and Saw series accumulated so much social commentary, it's a fresh perspective to consider how career savvy young filmmakers managed to get themselves noticed (and then moved on to other projects….goodbye fanboys, goodbye. --chuck kleinhans
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