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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
This book is a breath of fresh air. It provides practical techniques that just about anyone going into selling can use straightaway. I really liked the style of his writing, both witty and persuasive. The examples and stories that he uses makes it easy to understand and extremely memorable. As a Managing Director, I have never had any real sales training and, having read this book, I can see exactly where I've been going wrong now. It made me realise that even I need to know the basics of how to sell. I would like to meet the author in person and find out what he can do for my company.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I remember Bob Etherington from the days when I worked on the audit team at Reuters, and, in the words of Brucie, hasn't he done well, my loves!
This is an excellent book for a number of reasons. Firstly, it is clear in its advice. Secondly, that advice is sound at the fundamental level. Thirdly, the author explains why it is fundamentally sound (yes, he's selling to us even after we've bought). Fourthly, he gets to the point without too many of the usual long war stories (we'll allow him a few, he's a salesman....). The last point is important because I recommend this book for dipping back into frequently, especially the SWOT section.
Good stuff.
This is an excellent book for a number of reasons. Firstly, it is clear in its advice. Secondly, that advice is sound at the fundamental level. Thirdly, the author explains why it is fundamentally sound (yes, he's selling to us even after we've bought). Fourthly, he gets to the point without too many of the usual long war stories (we'll allow him a few, he's a salesman....). The last point is important because I recommend this book for dipping back into frequently, especially the SWOT section.
Good stuff.
1 of 1 people found the following review helpful
Format:Paperback
I bought a couple of copies of this book for my MD and an account manager. Excellent approach - lots of good practical information at that level but still worth the read if like me you've been in the sales business for 25 years+.
Don't let the title put you off if your not a complete amateur - or do we never cease to be such? Recommend all sales people read it, as at least a refresher that confirms that we get it right all of the time! Also a va;uable training aid. His other book Telesales for Chickens is also excellent.
Don't let the title put you off if your not a complete amateur - or do we never cease to be such? Recommend all sales people read it, as at least a refresher that confirms that we get it right all of the time! Also a va;uable training aid. His other book Telesales for Chickens is also excellent.
Most Recent Customer Reviews
The Greatest Sales Book
If you want to learn to sale anything to anyone,then you need this book. Clear, easy to read and with great depth Bob explains how to sell. Read more
Published 14 months ago by Ajguitars
Superb
I've read a few books on sales over the years,
and don't remember that much from any of them.
What this one lays out is a strategy and the
reasons behind it. Read more
and don't remember that much from any of them.
What this one lays out is a strategy and the
reasons behind it. Read more
Published 17 months ago by A. Reader
Excellent
The only issue with this book is that people who THINK they are salespeople probably won't buy it. They should - all you need to know about selling is in this book. Read more
Published 22 months ago by Kevin Partner
Note to my 'management' : Read this book (Please)
This is a must-read book for management, directors and anyone with a non-sales background who gets involved with sales in their company. Read more
Published on 22 Aug 2008 by Bill Gibson
Listmania!
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