Product Description
The sales function is the front–line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well–versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self–development for sales people.
From the Back Cover
- Fast–track route to finding and maximising sustainable modes of e–selling in both the business–to–business transactions and consumer e–commerce sectors
- Cover the key areas of e–selling, including the global marketplace, new e–selling channels, and likely trends and developments of the future
- Features a comprehensive case study of Dell – operating in the global dimension, practical advice and application, and key e–selling lessons and insights
- Includes a glossary of key concepts and a comprehensive resource guide
About the Author
BOB COTTON has written several books on design and new media inclusing The New Guide to Grpahic Design, You Ain′t Seen Nothing Yet and Futurecasting the Web. His articles have appreared in, among others, Eye, Creative Review and Mac User magazine.
