As an entrepreneur, I have read several books about how to prepare a company for sale and complete the sales process. However, most of the books out there are geared towards people who are selling a traditional "mom and pop" business, such as a local restaurant or dry cleaner. And even if a book focuses on selling larger businesses, the discussion centers around mature firms where determining a valuation and finding buyers is a relatively straightforward process.
"Selling the Intangible Company" is different. The author has many years of experience in selling companies with "intangible" value. These businesses typically don't have a long history of predictable cash flows that can be used to value them by applying a multiple of earnings. Rather, their value is in their technology, products and people. For this type of firm, value depends largely on locating a buyer who has a strategic interest in acquiring what the seller has created. Because the perceptions of value can vary so widely from one potential buyer to the next, it's especially important to execute a disciplined sales process and understand things from the buyer's perspective.
This book is an excellent resource for founders and managers of small technology companies, though I can see it being valuable to innovative, non-technology firms as well. Tom's writing style is clear and authoritative, but funny and entertaining at the same time. Perhaps the strongest part of the book is the large collection of "War Stories" that the author has included. In these brief segments, Tom talks about how an actual client of his dealt with a particular opportunity or challenge. Sometimes their stories turned out well, and other times they crashed and burned. But every one of the war stories makes for a great read, and helps provide real-world examples of the many nuances that surround these types of M&A transactions.
Compared to other books on how to sell a business, "Selling the Intangible Company" is relatively expensive. However, if you fit the audience profile that I mentioned above, it's worth every penny.