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Selling For Dummies [Kindle Edition]

Ben Kench
4.4 out of 5 stars  See all reviews (28 customer reviews)

Print List Price: £12.99
Kindle Price: £9.49 includes VAT* & free wireless delivery via Amazon Whispernet
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Book Description

Get a handle on the most up--to--date selling strategies and techniques that will help you grow your business. Are you looking to enter the world of sales, or are you looking for new tips and tactics to expand your business? Selling For Dummies gives you the latest information on how to research your prospects, master the steps of the sales process, follow up with happy customers, and much more. This straight--talking guide helps you develop the sales, communication, and negotiating skills you need to deliver successful presentations, win and retain customers, and get the results you want. Discover what selling is - and isn't! Find out how knowing your clients sets you apart from the rest and helps you get to 'yes' Use the seven steps of the selling cycle to score appointments, make a good impression, give winning presentations, address client concerns, close sales and more Get valuable tips on how to follow up and build a long-term relationship with clients Learn how you can sell well in any economy

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Product details

  • Format: Kindle Edition
  • File Size: 1643 KB
  • Print Length: 366 pages
  • Publisher: For Dummies; 2 edition (15 Jan. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Bestsellers Rank: #331,114 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars A good `Dummies' title 16 July 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
For me this book delivers tips, methods and best practice in a straight-talking guide, that is well organised and laid out in a good user friendly format. Rather like the better titles in the Dummies range, this guide helps you develop the sales, communication, and negotiating skills you need to bring to the fore for successful sales presentations. I believe that it also helps the proactive reader to win and retain clients, maintain your self-confidence, and enable you to get the results you want. The other good thing with this publication is that you can take what you want and need. This title may not be to everyone's tastes, and for the more experienced sales people this may come over as being `basic'.

Sales and the ability to sell is not a skill that I have, however, it is area that I am very interested in and I believe that this guide is very informative and worthy of a good four stars.
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1 of 1 people found the following review helpful
4.0 out of 5 stars A pocket guide to sales that packs it all in 19 Sept. 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I've got quite a few Dummies guides on my shelves, and this one follows their popular and trusted format: comprehensive coverage of a topic broken down into bit-sized chunks and helpfully summarised. They do a good job, and this one is no exception.

This book will be helpful to those who:

(A) haven't sold anything before (whether for an employer or their own services on a self-employed or small business basis - or even want an understanding of the psychology behind selling at a boot sale! - it's all selling)

(B) have a bit of experience of selling products or services and want to get some tips and insights into how to improve the ability to sell

(C) are veterans at sales who want to see whether things have moved on or there are new tips and techniques to learn

Because of the well-thought out layout of the book, you can read it cover to cover, or dip in and out checking the chapters that interest you.

I've marked the book down one star because I liked this one slightly less than my other Dummies books: it is small in size and feels more like a textbook than other Dummies guides.
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4.0 out of 5 stars A great introduction, but could use updating 16 Jun. 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
If you have read any other books from the "Dummies" series then you should know what to expect and will not be disappointed.

Well organised, sections and chapters broken down into manageable chunks; the book makes an easy introduction for the uninitiated while being a great refresher for those with past experience in sales.

Selling For Dummies covers a broad range of topics which may not be appropriate to all salesmen (or women) equally, but does give a good foundation in all of the necessary skills one should seek to develop and continuously improve upon if you wish to take up a career in sales.

Personally I found the chapters on communication, both what to and what not to say very helpful, with personal anecdotes bringing the text to life.

My one criticism is that there is very sparse information on selling using technology and the internet, which is now such a cornerstone of modern sales operations. Some updating or pointing readers in the direction of other sources of reference would be appreciated, especially since the cover leads the reader into thinking that we are in for a more technologically orientated read than the one provided.

This point aside, I enjoyed the book, found it useful, and would recommend it, especially for those who view sales with trepidation.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great for newbies and old pro's. 24 Aug. 2013
By Jim Francis VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
It never hurts to listen to a good teacher, no matter how much you may think you already know. This is a decent book for dummies who want to sell. Right? No. It's for everyone who sells and who may need a refresher course. It's amazing how a few reminders can impact your bottom line when you remember to use them. It's written in a nice friendly style. It's readable and it gives great advice to improve your selling techniques.

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3.0 out of 5 stars anyone can sell? 16 July 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I got this book a few weeks ago as I thought it was an updated edition from a previous Selling for Dummies that I have already. Unfortunately for me, there is not really much difference between the two except the smaller format which makes the book a lot more portable than the previous bulky edition.

In every company I have ever worked, they have sent the salespeople on training courses to teach them how to sell (more) and they consider it a skill that you can learn. This book treats it the same way. If you follow the instructions, then you too will be a master salesperson in no time. These are good basic skills to have in any walk of life, not just direct sales.

I also think that personality and manner also plays a part and that customers will buy from someone that they like or can relate to, rather than some "pushy" salesperson, and that is something that can't be taught. It also helps if you believe in the product you are selling. If you don't, then it shows.

All in all it's a good book, but unfortunately as I said, I already have an earlier edition and not much has changed. My review is my own opinion of the book and its usefulness to me. I give it 3/5 "It's OK"
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By Darren Simons TOP 1000 REVIEWER
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Whenever I start reading a book from the Dummies series, I am apprehensive - the writing style always seems a bit too conversational and if it is a topic I am familiar with, I have low expectations to learn much.

This book is a superb example of where those initial expectations can be way off (I work in B2B sales). Rather than focusing on a particular industry (or business / consumer sales) the authors cleverly stick to general sales techniques and practices to help both a novice and experienced sales person improve their skills. Covering the full cycle of prospecting -> cold calling -> initial meetings -> closing -> client retention, the book is full of useful advice, perspective and examples. I did find many of the examples irrelevant to my line of work but was able to apply it to my own skills.

In addition, a lot of time is spent describing time management and how to be a top salesperson. There's great advice and tips here, and I for one will be looking to apply that in my line of work.

This is a superb book and I recommend it to anyone looking to start in sales, as well as more experienced salespeople.
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Most Recent Customer Reviews
5.0 out of 5 stars Always liked the series
This a is a great book because it is easy to read and packed with valuable information.You wont be a dummy after reading this. Read more
Published 16 months ago by Darren Kelly
4.0 out of 5 stars Another useful book from the Dummies people
The great thing about the Dummies books is that you know what you're getting. Big headings with punchy paragraphs of text; lots of little tips and warnings and pieces of advice... Read more
Published 17 months ago by Barry
4.0 out of 5 stars Good basic guide to selling
This is a good grounding in selling techniques, ideal for small business people or even those who work in product or service retail. Read more
Published on 3 Sept. 2013 by Zipster Zeus
5.0 out of 5 stars Not just for dummies
As one of the dummies, I was not sure what to expect and was pleasantly surprised to discover how comprehensive it is - both for inexperienced cowards like myself, and for folks... Read more
Published on 29 Aug. 2013 by Margaret7
5.0 out of 5 stars Covers all the basics
'Selling for dummies' provides a good overview for successful selling.

It starts with the basics of understanding your products and understanding the appropriate... Read more
Published on 15 Aug. 2013 by Cleopatra
5.0 out of 5 stars If you're in the business this is a definate read
Picked this up as i work in retail environment as does my husband (and he has done since he left school). Read more
Published on 13 Aug. 2013 by E. Ramshaw
5.0 out of 5 stars Good Read
I was sceptical about this book, I am not a sales professional, but consider myself to be quite up to date with most things you would need to sell. Read more
Published on 12 Aug. 2013 by reviewerforyou
4.0 out of 5 stars An easy-to-read guide perfect for a novice like me
I don't work in sales but I work closely with the sales team so I thought this might be an interesting read to understand more about the pressures they face and the processes they... Read more
Published on 11 Aug. 2013 by H Jackson
4.0 out of 5 stars A decent guide
This is quite a useful, easy to read and follow guide to selling.
There are a huge number of similar books available but this is much more reputable and realistic than most of... Read more
Published on 10 Aug. 2013 by The Emperor
5.0 out of 5 stars Well thought out and step by step guide book.
The subject covered by this book is quite expansive and is a minefield of various ideas. For what this book offers its well laid out and a lot of thought has gone into this with a... Read more
Published on 9 Aug. 2013 by R. Hallett
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