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Selling for Dummies
 
 

Selling for Dummies (Paperback)

by Tom Hopkins (Author) "Selling is everywhere around you, and most people (even those who aren't pros) do it every day, in one form or another ..." (more)
3.5 out of 5 stars See all reviews (8 customer reviews)
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Product details

  • Paperback: 384 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (1 Jul 2001)
  • Language English
  • ISBN-10: 0764553631
  • ISBN-13: 978-0764553639
  • Product Dimensions: 23.4 x 18.6 x 2.4 cm
  • Average Customer Review: 3.5 out of 5 stars See all reviews (8 customer reviews)
  • Amazon.co.uk Sales Rank: 130,864 in Books (See Bestsellers in Books)

    Popular in this category:

    #61 in  Books > Business, Finance & Law > Sales & Marketing > Sales Techniques
  • See Complete Table of Contents

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Product Description

Product Description
Selling is really about people skills – to be successful in sales, you must be able to cooperate, have good listening skills, and be willing to put others′ needs before your own. With selling skills in your arsenal, you′ll be happier in a lot of areas of your life, not just in your career (although that will certainly benefit too).

But this guide is not only for traditional salespeople who want career enhancement. It′s for all people, because everybody can use selling skills to change or improve their lives. This book is for you if

  • You′re beginning a sales career, or just looking to brush up your skills.
  • You′re unemployed and want a job, or you′re employed and want a promotion.
  • You′re a teen wanting to impress adults, or an adult wanting to succeed at negotiation.
  • You′re a teacher searching for better ways to get through to your students, or a parent wanting to communicate more effectively with your children.
  • You′ve got an idea that can help others, or you want to improve your personal relationships.

Selling For Dummies is divided into sections so you can easily turn to the part that interests you most. You′ll find out how to

  • Define what sales is and what it isn′t.
  • Prepare for a sale – everything from knowing your clients to knowing your products – to set you apart from average persuaders and help you hear more yeses in your life.
  • Say the right words – and avoid the wrong ones – in each stage of the selling process.
  • Separate yourself from the average salesperson by staying in touch with your clients.
  • Cope with rejection, a natural part of life, no matter how skilled you become.

Whether you′re starting out in sales or have been at it since the beginning of time, this guide offers great information to keep you upbeat and moving forward, allowing you to treat selling with the same joy as you treat your hobbies and pastimes.

From the Back Cover
"Hopkins is renowned as the #1 sales trainer in the country." The Arizona Republic "Tom Hopkins is one of the nation's top names in sales training." Entrepreneur Praise for Selling For Dummies "Tom's terrific … the force of his message is that selling is the essence of every business and every other pursuit in life." —Scott DeGarmo, Editor–in–Chief, Success "One of the most vital skills everyone can learn is selling, and no one teaches it better than Tom Hopkins." —Peter Lowe, founder, Peter Lowe Success Seminars

Find out how to sell products, ideas — and yourself!

Persuading other people to say "yes" is an essential skill in life — whether you're selling a product, an idea, or yourself. Packed with tried–and–true tips and real–life examples, this revised edition walks you step by step through the fundamentals of successful selling, with an emphasis on the Internet. So take this valuable guide and close the deal!

Discover how to: Use the art of selling to get what you want Create winning presentations Hone your people skills Boost sales by building relationships Handle rejections

Get smart! www.dummies.com Sign up for daily eTips at www.dummiesdaily.com Choose from among 33 different subject categories Get news you can use on everything from money to health to computers

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Inside This Book (Learn More)
First Sentence
Selling is everywhere around you, and most people (even those who aren't pros) do it every day, in one form or another. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

8 Reviews
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Average Customer Review
3.5 out of 5 stars (8 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
10 of 10 people found the following review helpful:
3.0 out of 5 stars Old style selling, 21 Feb 2000
This review is from: Selling for Dummies (Paperback)
This book has a few useful ideas for the new salesperson. It seems to be written with insurance sales in mind, rather than business to business selling. Only buy this book if you intend to read a wide range of books on selling, otherwise its 'close at all costs' approach could put you off a career in sales altogether.
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4 of 4 people found the following review helpful:
2.0 out of 5 stars Some good advice, but a lot of wasted space, 10 Jan 2006
By J. L. Vergaert "Jean Louis" (Hammersmith, London United Kingdom) - See all my reviews
(REAL NAME)   
Some of the tactics is quite interesting and worth a look, but it could be summarized in 50 pages. A lot of the "winning strategies" is very old-fashioned and patronizing - as a relatively rational customer, I don't think I will be impressed by such as speech as "Jim, for just a few cents per day you and your family will benefit from this beautiful swimming pool", especially in a business-to-business sales. Also, the author is a self proclaimed guru who likes to boast about himself and writes dozens of pages about what should be our life-style. As a conclusion, you spend a lot of time searching for the useful information.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars I love this book: No nonse sales advice., 25 Nov 2000
This review is from: Selling for Dummies (Paperback)
A no-nonse pratical book for selling stuff. It never leaves my desk. The NEADS method is a simple and effective sales strategy. Also contains very amusing passages.
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Most Recent Customer Reviews

4.0 out of 5 stars Sales Tech. Book
Great all round book - covers all points you'd expect. Excellent for either people who are new to Sales or people just looking to brush up their skills.
Published 1 month ago by C. CUTLER

4.0 out of 5 stars Buy this book
Despite being a little 'American' at times, this is undoubtedly one of the best sales books I've ever bought. Read more
Published on 4 Jan 2006

3.0 out of 5 stars Pretty good hard selling
I bought this because I found Negotiating for Dummies was really useful. I'm not a salesman but this book has plenty of tips on how to sell yourself and your ideas. Read more
Published on 20 Jan 2002 by Chris (mcmurdofromtheair@hotma...

3.0 out of 5 stars could be better, but gets the point across.
The book talks common sense, to any one involved in sales. I however, am not a seasoned salesman, and found the tips offered, sensible and applicable to general selling... Read more
Published on 2 May 2000

4.0 out of 5 stars Very good read for novices
Having never read a Dummies book before simply due to the title, I laughed when I received it as a gift. I was surprised that it is actually a decent book. Read more
Published on 13 Nov 1998

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