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Product Description
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"Clearly expresses what it took us years of mistakes to learn. I would have paid many times the cover price to read it ten years ago."--Steve Jobs, president, NeXT Computer
Product Description
The bestselling author of "The Macintosh Way" reveals his phenomenally successful evangelical business approach to selling, marketing, and managing.
Inside This Book
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First Sentence
Evangelism is the process of convincing people to believe in your product or idea as much as you do. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Evangelism is the process of convincing people to believe in your product or idea as much as you do. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
Mark Twain once said that the
difference between the right word and
almost the right word is the difference
between "lightning and lightning bug".
The same could be said about what
many MBAs think marketing is
compared with the "evangelist's" view
of marketing. The latter gets an incredible
charge from sharing some product or service, from
promoting a cause passionately; the
former is marking time by comparison.
Guy Kawasaki's book is concise, lucid,
amusing, and instructive. This book is
lightheartedly profound and amusedly
serious. It has much to teach not only
intelligent business people, but
everyone who has ever had a passion
to share a dream with others.
difference between the right word and
almost the right word is the difference
between "lightning and lightning bug".
The same could be said about what
many MBAs think marketing is
compared with the "evangelist's" view
of marketing. The latter gets an incredible
charge from sharing some product or service, from
promoting a cause passionately; the
former is marking time by comparison.
Guy Kawasaki's book is concise, lucid,
amusing, and instructive. This book is
lightheartedly profound and amusedly
serious. It has much to teach not only
intelligent business people, but
everyone who has ever had a passion
to share a dream with others.
1 of 1 people found the following review helpful
Format:Paperback
Whether your promoting your business, or selling religion, this is an essential read.
Clearly based on the authors experience of promoting the Apple Mac in its early years (which makes it a bit dated in some respects), it conveys well how to proselytize a product or service. Anyone selling high technology products, or trying to motivate a charity or other social group can pick up good ideas from it.
Very well worth the cost!
1 of 1 people found the following review helpful
Format:Paperback
one of a few classic texts that i consult extensively during any significant marketing effort. full of real information that you can use immediately. it inspired me to strive for a higher level of personal performance. guy has done it again: given the world a front row seat for the explanation of how the mac became the force that changed personal computers forever... then detailed what i must do for my dream to become a reality. thank you guy!
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