I worked in sales for 18 months when I bought this audio book. I was a good sales person, but wanted to become the best, and remain the best so thought paying a couple of pounds wouldn't do any harm, even though I'd never heard of Zig Ziglar. At first, I was a little startled at his southern accent, but got used to it and grew to like Zig quickly, almost like he was a friend I had known for years.
It is very inspiring, and motivational. Zig talks about personal experiences and short stories of his own, which are very entertaining and helpful - Things you can apply to life. There's a very inspiring story on this CD about a game of golf Zig had with his son, which I always listen to if I need to be picked up, or need a boost of motivation. It works every time.
As a result of this CD, I consistently achieve 150% to target every single quarter, and have learned how to help my clients make the right choice, and how to make them happy with the solutions I can provide for them.
There's a very inspiring poem he reads at the very end of the CD, and the last words he said will stick with me for the rest of my life, and I love to listen to this part over and over again. You would need to listen to it to get the true power of what he means. But those words are: "I'll see you, and I do me YOU, at the top!!!
Don't think about it, just buy this book. Pay £5 or whatever it is and you will never look back. You have my word on that. I have a cupboard full of sales books / audio CDs. This is the one I urge my colleagues to buy and listen to over anything else.