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Sell Your Books!: A Book Promotion Handbook for the Self-Published or Indie Author Kindle Edition

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Length: 155 pages Enhanced Typesetting: Enabled

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Product Description

About the Author

Don’t be fooled by her name - Debbie Young is old enough to have had 30 years of experience in journalism, PR, marketing and publishing. An enthusiastic writer and blogger, she now draws on all her past lives to help new authors sell their books through the services of her consultancy, Off the Shelf Book Promotions. On the company's website, she runs a highly acclaimed, easy to follow blog of book promotion tips that supplement and complement the advice in "Sell Your Books!" The website also features thoughtful and extensive reviews of the works of self-published and independent authors, including many by SilverWood's clients. She also writes a popular personal blog about village and family life called Young By Name. She is currently working on a book that will bring together the best of her Young By Name posts and a collection of short stories inspired by listening to the radio entitled Tuning In. Both of these are due for publication in 2013. Debbie is an Author Member of the Alliance of Independent Authors (ALLi). To the benefit of authors everywhere, she is also helping to raise a new generation of enthusiastic readers by working part-time at the national children’s reading charity, Readathon. Born and raised in Sidcup, Kent, Debbie now lives in a small Gloucestershire village with her Scottish husband and their daughter. One day, she hopes to have read all the books on her "must read” list – and to catch up on her sleep. 25% of the author’s royalties from Sell Your Books! will be donated to the Juvenile Diabetes Research Foundation, working towards a cure for Type 1 Diabetes. Visit their site here.

Product details

  • Format: Kindle Edition
  • File Size: 375 KB
  • Print Length: 155 pages
  • Publisher: SilverWood Books (23 Oct. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B009VPG1XA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (54 customer reviews)
  • Amazon Bestsellers Rank: #354,381 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Ever the optimist, Debbie Young is the author of a wide range of fiction and non-fiction, all of which is showcased on her author website at, also home to her lively Young By Name blog.

She is especially keen on short-form writing, such as short stories ("Stocking Fillers", "Lighting Up Time" and "The Owl and the Turkey"), flash fiction ("Quick Change") and blogging, much of it characterised by her distinctly English sense of humour. She is now writing her first novel.

As Commissioning Editor of the Alliance of Independent Authors' (ALLi's) Author Advice Centre blog ( and co-author of its books of advice, she is an expert in self-publishing and a seasoned campaigner for the cause of independent publishing.

Her consultancy Off The Shelf Book Promotions helps other authors promote their work, supported by her acclaimed book promotion handbook for authors, "Sell Your Books!" and the associated blog of book promotion tips at

An avid reader, she is book reviewer for Vine Leaves Literary Journal, the Historical Novel Society, Awesome Indies and Today's Child magazine and is currently a top 1,300 Amazon UK reviewer.

As a journalist, she writes a long-running regular column for the Tetbury Advertiser and occasional articles for Writers & Artists and other publications. She also reviews books for online and print journals and for manuscript appraisal services (and of course on Amazon!) She is a voracious reader!

Debbie is available for public speaking about the subject at literary festivals and other events. Recent speaking dates have included the Cambridge Literature Festival, the Romantic Novelists Association Conference, SilverWood Books Open Days, and the Homeric Writers' Retreat and Workshop. She also enjoys appearing on her local radio station, BBC Radio Gloucestershire.

Born and raised in Sidcup, Kent, Debbie spent part of her childhood in California and Frankfurt. After reading English at the University of York, she hopscotched between journalism, PR, marketing and the charity sector. She has a special interest in Type 1 Diabetes, which affects both her husband and her daughter.

Debbie now works full time from her cottage in rural Gloucestershire, when not travelling to seek new adventures and inspiration in the family camper van.

Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Joanne Phillips on 21 Oct. 2012
Format: Paperback
As a self-published author, with books to sell, this book is aimed at people like me. What I especially liked about Sell Your Books! is that it is aimed primarily at the UK market. That's not to say that authors in other parts of the world won't find lots of useful advice contained in these pages, but having researched this topic extensively, it was refreshing for me to find a book that wasn't primarily targeting US authors.

I was given an advance review copy of this book - but I then went on to buy the paperback anyway, because I loved it so much and knew I'd want to refer to it again and again. Debbie Young writes in an engaging and authoritative manner, and clearly has many years of experience helping clients sell their books. Even though I know quite a lot about this topic already, and have tried many of the tasks in the book at one time or another, I still found lots here to inspire me and many techniques or ideas that I haven't yet tried.

This book is informative, eminently useful to any author - self published or not - and manages to cover a wide range of topics without skimping on detail. An absolute must-buy for any new author, and a valuable resource for all.
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9 of 9 people found the following review helpful By sallyj on 15 Oct. 2012
Format: Paperback
Debbie Young writes in a friendly, engaging manner. It's like listening to advice from a friend rather than reading a textbook. Her wealth of experience in PR, marketing, publishing and journalism is obvious.
She leads the reader through topics such as, targeting markets, selling locally, harnessing the internet, pitching to a bookshop and much more. Well worth buying if you want to construct a proper sales campaign and give your book the push that it deserves.
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7 of 7 people found the following review helpful By Helen Hollick VINE VOICE on 9 Nov. 2012
Format: Paperback
The opportunity to self publish your own book is now so easy to accomplish, but it is one thing writing a book - getting it edited, producing it to a high standard, adding it to Amazon is another thing entirely... but then what do you do? Sit back and hope people will buy it? Well, unfortunately, you are possibly going to sit there for a long time. There are millions of books on Amazon - how are potential readers to know YOURS is there, up for grabs?
The answer is to market it, to get the word out - and to do that, this delightfully written "How To" book could be your answer.
Written in a friendly, simple, manner it is full of hints, tips, do's and don'ts. Every Indie author should have a copy!
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3 of 3 people found the following review helpful By Helen Baggott on 19 Mar. 2013
Format: Paperback Verified Purchase
I came across Debbie Young's book on Twitter - yes, I am living proof that Twitter adverts can succeed!

I've never written a book, but I am interested in marketing, particularly indie books.

Too many authors do all that hard work - write and publish their novel - then sit back and wonder why it isn't selling.

There wasn't anything ground-breaking in Debbie's advice, but I'm not necessarily the target audience. I do know that indie authors often need to have the obvious pointed out to them.

Creating an online presence is essential - be it a blog or a website. We live in the age of Google and there's nothing more frustrating (to me, a potential customer) than finding `zero results' when I want to learn more about an author before I turn my cash into copy.

So when should you buy this book? When you're about to publish? No! Buy it during the writing process. There are days when you need a break from your book and what better distraction could there be than to plan your marketing campaign? Many of Debbie's recommendations need to be in place before you finish writing and when the going gets tough, I think you will be inspired and motivated by her ideas.

Me? Well, I so enjoyed imagining myself at a radio interview, grinning from the cover of a local magazine and being toasted at the champagne-soaked launch party that I may need to write a book of my own...

Debbie writes with authority, especially when she reinforces the need for reviews, particularly those published on Amazon. She cautions against the over the top, five-star-written-by-friends review. And she's right to do so - but this book deserves a five star review, so that's what it's getting!
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3 of 3 people found the following review helpful By Richard Denning on 24 Nov. 2012
Format: Paperback
I am a self published author and - for the sake of transparency - I am one of the authors mentioned in this book.

WAIT - don't just assume I have given it a good rating because of this fact. I received a review copy and read the book in 3 days and did so because it was very readable and very accessible and summarized in 150 pages the essence of good book promotion.

Debbie Young has spent a long time pulling together all the various aspects of book promotion that a self published author needs to look at. I started on my own self publishing journey in October 2009. I made a LOT of mistakes in my journey and as a result wasted a lot of time and money. Now - 3 years on I can honestly say I WISH this book was available then.

Any criticism or comments? Well IMHO I think the chapter at the end on editing, typesetting and cover design really belongs at the very beginning. I wasted a LOT of time and effort producing poor quality designs and because at the start I had no editor my product suffered. I now have an editor and a book design artist and have learnt quite a bit about typesetting. So READ chapter 12 FIRST and get all those ducks in a line before you proceed.

I would also have liked to see an advanced chapter for those of us doing all this stuff already

Having said all that I found that the book prompted me to look at areas where I was not active enough and in January when I sit down to work out my plan for 2013 I will refer to this book.

So if you are a starting out self published author read this book. It will tell you all you need to know to begin book promotion.
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