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Sell Your Books!: A Book Promotion Handbook for the Self-Published or Indie Author
 
 

Sell Your Books!: A Book Promotion Handbook for the Self-Published or Indie Author [Kindle Edition]

Debbie Young , Alison Baverstock
4.7 out of 5 stars  See all reviews (49 customer reviews)

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Product Description

Product Description

Authors, are you wondering how to boost your book sales?

With this valuable addition to your writers’ reference library, you’ll soon learn to be confident, capable and eager to...

SELL YOUR BOOKS!
• Discover how to market, promote and sell your books
• Gain new insight into retailers’ and readers’ habits
• Pick up easy, practical, affordable tips
• Be inspired by other authors’ success stories
• Be encouraged by its friendly, supportive style
• Enjoy the selling process (yes, really, you will!)


Here’s what other authors think of “SELL YOUR BOOKS!”:
• “A must have on any writer's bookshelf!” Sandy Osborne, author of Girl Cop
• “Anybody who does not get more than their money's worth from Sell Your Books! simply isn't serious about writing.” Shaun Ivory, writer of thrillers & non-fiction
• “Every indie author should have a copy!” Helen Hollick, best-selling historical novelist
• “Well worth buying to give your book the push it deserves!” Sally Jenkins, publishing short stories from magazines in e-book form
• “Even though I know quite a lot about this topic already…I still found lots here to inspire me and many techniques or ideas that I haven't yet tried.” Joanne Phillips, bestselling author of contemporary women’s fiction
• “What I loved the most…was the encouragement it gave me to be able to promote my own book (something that I feel is not my strong point)… an inspiring read.” Kate Frost, about to self-publish
• “I wish I’d had a copy when I published my first book.” Paul Newnton, author of the Happy End series


Helps all kinds of authors:
• new or established with a backlist
• self-published, indie, agented or commissioned

Sells all sorts of books:
• print or e-book
• small or large print runs
• budget, mass market or premium
• fiction (novels, novellas, short stories, children’s) and non-fiction (reference, biography, autobiography, memoir, how-to, self-help, etc)

Provides new insights into the needs and habits of:
• book distributors, retailers & readers

and advice on every aspect of book promotion that you’ll ever need!


TABLE OF CONTENTS
Foreword by Dr Alison Baverstock
Introduction Congratulations – You’re a Published Author!
1. Must I? Why You Should Promote Your Books
2. Who Will Buy? The Modern Market for Books
3. Action Stations Planning Your Campaign
4. Stake Your Claim! Identifying Your Market
5. Dear Reader Getting to Know Your Target Audience
6. The Truth is Out There Harnessing the Internet
7. A Network by Any Other Name Exploiting Other Networks
8. Shop! Getting the Retailer’s Attention
9. Pay Attention to Me! Promotional Materials, Book Launches and Other Events
10. Hold the Front Page! Getting Media Coverage
11. How Long is a Piece of String? What to Spend in Time and Money
12. Post-script Don’t Start from Here
13. Conclusion Keeping the Plate Spinning, Maintaining the Momentum



ABOUT THE AUTHOR
• I’m an experienced writer, journalist, marketer, PR consultant and book promoter
• For “Sell Your Books!”, I carried out extensive first-hand research into the modern market for books
• I’m an accredited Author Member of the Alliance of Independent Authors
• I write a blog book promotion tips at offtheshelfbookpromotions(dot)com – join me there to continue to pick up even more valuable tips and information
• I keep my personal blog at youngbyname(dot)me
• I tweet! Follow me on Twitter @DebbieYoungBN for fun, encouragement and support that will help you SELL YOUR BOOKS!
• I love getting feedback from authors who have benefited from reading! SELL YOUR BOOKS! Do leave a review to let me know how you get on, or contact me via my website. Case studies always wanted!

ORDER “SELL YOUR BOOKS!” NOW TO DO WHAT IT SAYS ON THE COVER: SELL YOUR BOOKS!

About the Author

Don't be fooled by her name - Debbie Young is old enough to have had 30 years of experience in journalism, PR, marketing and publishing. An enthusiastic writer and blogger, she now draws on all her past lives to help new authors sell their books through the services of her consultancy, Off The Shelf Book Promotions. To the benefit of authors everywhere, she is also helping to raise a new generation of enthusiastic readers by working part-time at the national children's reading charity, Readathon. Born and raised in Sidcup, Kent, Debbie now lives in a small Gloucestershire village with her Scottish husband and their daughter. One day, she hopes to have read all the books on her "must read" list - and to catch up on her sleep.

Product details

  • Format: Kindle Edition
  • File Size: 262 KB
  • Print Length: 152 pages
  • Publisher: SilverWood Books (23 Oct 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B009VPG1XA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (49 customer reviews)
  • Amazon Bestsellers Rank: #80,975 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


More About the Author

Ever the optimist, Debbie Young is the author of a wide range of fiction and non-fiction, all of which is showcased on her author website at www.authordebbieyoung.com, also home to her lively Young By Name blog.

She is especially keen on short-form writing, such as short stories, flash fiction and blogging, much of it characterised by her distinctly English sense of humour. She is now writing her first novel.

As Commissioning Editor of the Alliance of Independent Authors' (ALLi's) blog of self-publishing advice at www.selfpublishingadvice.org and co-author of its books of advice, she is an expert in self-publishing and a seasoned campaigner for the cause of independent publishing.

Her consultancy Off The Shelf Book Promotions helps other authors promote their work, supported by her acclaimed book promotion handbook for authors, "Sell Your Books!" and the associated blog of book promotion tips at www.otsbp.com.

An avid reader, she is book reviewer for Vine Leaves Literary Journal, the Historical Novel Society, Awesome Indies and Today's Child magazine and is currently a top 1,300 Amazon UK reviewer.

As a journalist, she writes a long-running regular column for the Tetbury Advertiser and occasional articles for Writers & Artists and other publications.

Debbie is available for public speaking about the subject at literary festivals and other events. Recent speaking dates have included the Cambridge Literature Festival, the Romantic Novelists Association Conference, SilverWood Books Open Days, and the Homeric Writers' Retreat and Workshop. She also enjoys appearing on her local radio station, BBC Radio Gloucestershire.

Born and raised in Sidcup, Kent, Debbie spent part of her childhood in California and Frankfurt. After reading English at the University of York, she hopscotched between journalism, PR, marketing and the charity sector. She has a special interest in Type 1 Diabetes, which affects both her husband and her daughter.

Debbie now works full time from her cottage in rural Gloucestershire, when not travelling to seek new adventures and inspiration in the family camper van.

Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
4.0 out of 5 stars Full of Practical Advice 15 Oct 2012
By sallyj
Format:Paperback
Debbie Young writes in a friendly, engaging manner. It's like listening to advice from a friend rather than reading a textbook. Her wealth of experience in PR, marketing, publishing and journalism is obvious.
She leads the reader through topics such as, targeting markets, selling locally, harnessing the internet, pitching to a bookshop and much more. Well worth buying if you want to construct a proper sales campaign and give your book the push that it deserves.
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7 of 7 people found the following review helpful
4.0 out of 5 stars Invaluable for Indie Authors 9 Nov 2012
Format:Paperback
The opportunity to self publish your own book is now so easy to accomplish, but it is one thing writing a book - getting it edited, producing it to a high standard, adding it to Amazon is another thing entirely... but then what do you do? Sit back and hope people will buy it? Well, unfortunately, you are possibly going to sit there for a long time. There are millions of books on Amazon - how are potential readers to know YOURS is there, up for grabs?
The answer is to market it, to get the word out - and to do that, this delightfully written "How To" book could be your answer.
Written in a friendly, simple, manner it is full of hints, tips, do's and don'ts. Every Indie author should have a copy!
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7 of 7 people found the following review helpful
5.0 out of 5 stars Sell Your Books 21 Oct 2012
Format:Paperback
As a self-published author, with books to sell, this book is aimed at people like me. What I especially liked about Sell Your Books! is that it is aimed primarily at the UK market. That's not to say that authors in other parts of the world won't find lots of useful advice contained in these pages, but having researched this topic extensively, it was refreshing for me to find a book that wasn't primarily targeting US authors.

I was given an advance review copy of this book - but I then went on to buy the paperback anyway, because I loved it so much and knew I'd want to refer to it again and again. Debbie Young writes in an engaging and authoritative manner, and clearly has many years of experience helping clients sell their books. Even though I know quite a lot about this topic already, and have tried many of the tasks in the book at one time or another, I still found lots here to inspire me and many techniques or ideas that I haven't yet tried.

This book is informative, eminently useful to any author - self published or not - and manages to cover a wide range of topics without skimping on detail. An absolute must-buy for any new author, and a valuable resource for all.
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4 of 4 people found the following review helpful
4.0 out of 5 stars A Very Useful Handbook ... 4 Nov 2012
Format:Kindle Edition|Verified Purchase
Debbie Young leaves no stone unturned in this excellent guide to promoting and selling books. She writes very well, offering clear and concise advice on the many aspects of social media including setting up your own website and the advantages of engaging on Facebook and Twitter. There are good suggestions too on how to use local media and also a comprehensive point by point model for the best way to approach the mainstream reviewers. A very useful handbook for any self-published author looking to increase book sales.
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3 of 3 people found the following review helpful
Format:Paperback|Verified Purchase
I came across Debbie Young's book on Twitter - yes, I am living proof that Twitter adverts can succeed!

I've never written a book, but I am interested in marketing, particularly indie books.

Too many authors do all that hard work - write and publish their novel - then sit back and wonder why it isn't selling.

There wasn't anything ground-breaking in Debbie's advice, but I'm not necessarily the target audience. I do know that indie authors often need to have the obvious pointed out to them.

Creating an online presence is essential - be it a blog or a website. We live in the age of Google and there's nothing more frustrating (to me, a potential customer) than finding `zero results' when I want to learn more about an author before I turn my cash into copy.

So when should you buy this book? When you're about to publish? No! Buy it during the writing process. There are days when you need a break from your book and what better distraction could there be than to plan your marketing campaign? Many of Debbie's recommendations need to be in place before you finish writing and when the going gets tough, I think you will be inspired and motivated by her ideas.

Me? Well, I so enjoyed imagining myself at a radio interview, grinning from the cover of a local magazine and being toasted at the champagne-soaked launch party that I may need to write a book of my own...

Debbie writes with authority, especially when she reinforces the need for reviews, particularly those published on Amazon. She cautions against the over the top, five-star-written-by-friends review. And she's right to do so - but this book deserves a five star review, so that's what it's getting!
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3 of 3 people found the following review helpful
Format:Paperback
I am a self published author and - for the sake of transparency - I am one of the authors mentioned in this book.

WAIT - don't just assume I have given it a good rating because of this fact. I received a review copy and read the book in 3 days and did so because it was very readable and very accessible and summarized in 150 pages the essence of good book promotion.

Debbie Young has spent a long time pulling together all the various aspects of book promotion that a self published author needs to look at. I started on my own self publishing journey in October 2009. I made a LOT of mistakes in my journey and as a result wasted a lot of time and money. Now - 3 years on I can honestly say I WISH this book was available then.

Any criticism or comments? Well IMHO I think the chapter at the end on editing, typesetting and cover design really belongs at the very beginning. I wasted a LOT of time and effort producing poor quality designs and because at the start I had no editor my product suffered. I now have an editor and a book design artist and have learnt quite a bit about typesetting. So READ chapter 12 FIRST and get all those ducks in a line before you proceed.

I would also have liked to see an advanced chapter for those of us doing all this stuff already

Having said all that I found that the book prompted me to look at areas where I was not active enough and in January when I sit down to work out my plan for 2013 I will refer to this book.

So if you are a starting out self published author read this book. It will tell you all you need to know to begin book promotion.
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Most Recent Customer Reviews
5.0 out of 5 stars Just what you need...
Just what you need. Well written and clear, with many wonderful ideas to help you out; all from someone who really knows what she is talking about.
Buy it!
Published 1 month ago by C. A. Kerr
5.0 out of 5 stars A useful guide for the self-publisher / independent author
A useful guide for the self-publisher / independent author. Packed full of info and with lots of advice on how to avoid the many sharks circling in these waters waiting to entrap... Read more
Published 1 month ago by Amazon Customer
5.0 out of 5 stars Five Stars
Really, really helpful with an insider's knowledge. Style accessible. Interesting. Reasonably priced.
Published 2 months ago by Caitlin Owen
5.0 out of 5 stars Sell Your Books provides a comprehensive yet compact overview of the...
This is a must-have book for anyone who has published a book, whether self-published or not. Most publishers have limited resources for advertising and promotion, and so it falls... Read more
Published 3 months ago by Lynn Schreiber
4.0 out of 5 stars Heartening, Encouraging & Inspiring.
A valuable resource. I wish I'd had this book on my kindle three years ago when I began the long journey which is self-publishing. Read more
Published 5 months ago by J.R.W.
5.0 out of 5 stars Excellent little book full of great advice
A wonderful little book with lots of great advice for the newly self-published author. How to get out there and get your name and your book known - either digitally via Facebook,... Read more
Published 6 months ago by A Reader
5.0 out of 5 stars Brilliant.
Being a seasoned author who lives in a non-English-speaking country, I've gotten to know the ins and outs of selling books online. Read more
Published 7 months ago by Jessica Bell
4.0 out of 5 stars Engaging, practical and to the point
I'm a relatively new author but I've read widely on how to market self-published books. I reckon this is the best guide I have read on the subject. Read more
Published 8 months ago by michaelmac43
5.0 out of 5 stars Brilliant
Great book, thanks Debbie Young. An essential tool, a handbook to dip into. One that guides you to methodically plan and implement strategies to both promote and sell your self... Read more
Published 8 months ago by Mrs l Forbes
5.0 out of 5 stars Very Useful Stuff
The risk of writing a book that tells writers about how to sell their book is that it has to be pretty perfect otherwise you will lose you readers very quickly. Read more
Published 8 months ago by Urban Fox
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