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How to Sell Anything on Amazon...and Make a Fortune!: Expert Advice on How to Expand Your Business Online and Generate Additional Revenue [Paperback]

Michael Bellomo , Joel Elad
3.5 out of 5 stars  See all reviews (4 customer reviews)

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Book Description

1 Feb 2006

Turn your goods into gold on the world’s #1 online retail site

Amazon makes it easy for customers to find and purchase exactly what they want quickly and securely. How to Sell Anything on Amazon…And Make a Fortune! makes it easy for you to sell your merchandise to millions of buyers all over the world. Whether you want to start your own online business or extend a retail business, you’ll learn, step-by-step, how to set up shop on Amazon--and start making money--right away.

Get expert advice on determining what to sell and how to categorize your products. Find out how to sell items on Amazon Marketplace, become a Pro Merchant, set up Paid Placements, use Amazon Auctions, establish an Amazon zShop, and more. Start selling on Amazon today and include your products among “Earth’s Greatest Selection.”



Product details

  • Paperback: 384 pages
  • Publisher: McGraw-Hill Osborne (1 Feb 2006)
  • Language: English
  • ISBN-10: 0072262605
  • ISBN-13: 978-0072262605
  • Product Dimensions: 1.9 x 19 x 23.3 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 594,480 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

Turn your goods into gold on the world’s #1 online retail site

Amazon makes it easy for customers to find and purchase exactly what they want quickly and securely. How to Sell Anything on Amazon…And Make a Fortune! makes it easy for you to sell your merchandise to millions of buyers all over the world. Whether you want to start your own online business or extend a retail business, you’ll learn, step-by-step, how to set up shop on Amazon--and start making money--right away.

Get expert advice on determining what to sell and how to categorize your products. Find out how to sell items on Amazon Marketplace, become a Pro Merchant, set up Paid Placements, use Amazon Auctions, establish an Amazon zShop, and more. Start selling on Amazon today and include your products among “Earth’s Greatest Selection.”

Discover the selling secrets of Amazon

  • Develop listing and pricing strategies to beat the competition
  • List and sell items on Amazon Marketplace easily
  • Use Amazon Auctions to get the best prices for special items
  • Establish your own virtual storefront—an Amazon zShop
  • Promote your products by becoming an “Amazon Expert”
  • Use Paid Placements for maximum exposure
  • Develop targeted email marketing campaigns
  • Become an Amazon Pro Merchant
  • Distribute your own intellectual property through Amazon worldwide
  • Sell worldwide through Amazon’s international sites

About the Author

Michael Bellomo, M.B.A., J.D. is the author or coauthor of 15 books, including eBay Your Business.

Joel Elad, MBA is an Amazon.com zShop owner and e-commerce consultant. He is the coauthor of eBay Your Business and teaches e-commerce classes.


Inside This Book (Learn More)
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Customer Reviews

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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
2.0 out of 5 stars Out of date book from 2006 21 Sep 2011
Format:Paperback|Verified Purchase
This book was written in 2006 and has not been updated. Chapters on zShops and Amazon Auctions are a waste of paper because these functions have long since disappeared from Amazon.
Come on McGrawHill and get the lazy authors to produce a 2011 edition!
I am putting the book back on sale on Amazon as a used copy.
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1 of 1 people found the following review helpful
2.0 out of 5 stars Old 18 Dec 2012
Format:Paperback|Verified Purchase
Very Old book about how to setup and Amazon account. It dosent really teach you anything, just a guideline in how to setup an account. All this information you can access for free on the internet.
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6 of 8 people found the following review helpful
5.0 out of 5 stars masters at work 6 Jun 2011
By Wayne Redhart TOP 1000 REVIEWER VINE VOICE
Format:Paperback
If you've ever wondered how hundreds of thousands of people have managed to sell stuff on Amazon, then this is definitely the book for you. Effortlessly cutting through the confusing layers of online prompts, this book truly de-mystifies the selling process in just 356 large-print pages.

The current guide marks something of a departure for its author Michael Lovelyman, who probably felt as if he'd fallen off the radar after his recent "Ova Sucking Techniques for your Maternal Forebears - an instructors guide" received only faint praise. This was followed by "Circumvolution Re-visited", which was dismissed by critics as being derivative and founded primarily upon circular logic. However, the author seems ready to re-invent himself. Recently tooled up with both an MBA and an Italian pseudonym, this book marks a bold return to form for Lovelyman. It's a promising beginning to what looks like being a winning partnership with Joel Elad (best-selling author of the e-book "how to get a bunch of stuff and then stick it on eBay and try to get people to give you money for it"). One finds rigorous details of how the two have made successful transactions involving goods ranging from old rope to their own grandmothers. Their next book "How to sell books on ANYTHING" is already in the pipeline.

If you doubt the efficacy of this book, just look at the sales figures. Currently placed mere thousands outside of the prestigious top 200,000 bestselling books on amazon, I understand that it has only twice fallen out of the top 1,000,000 since publication. With quite such a propitious track record, it's clear that the word of these gents is not to be dismissed casually.
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5.0 out of 5 stars Great book 23 Mar 2013
By A Smith
Format:Paperback|Verified Purchase
Well worth a read for anyone considering going into business or for anyone who needs a little inspiration. Great value too.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.7 out of 5 stars  23 reviews
83 of 85 people found the following review helpful
5.0 out of 5 stars A must for getting started 9 April 2006
By Charles Ashbacher - Published on Amazon.com
Format:Paperback
I have been selling on Amazon for over four years, and I learned how to do everything as I went along. While I have been successful, some mistakes were made. Nothing serious, but there were a few instances of negative feedback and lost revenue that were a direct consequence of what I did wrong. Therefore, with my experience, there was very little in this book that was even slightly new to me.

However, if you are thinking about selling on Amazon or are just getting started, then this is a book that you should read. It will take you through all of the steps in getting an account started and explain how to manage your account. There are a large number of screenshots, so one can argue that the detail is too fine. I do not accept that argument, it is always better to include one shot too many than leave out one that could be critical to someone. I estimate that if I had read this book when I was just starting out selling on Amazon, I would have avoided mistakes that cost me in the neighborhood of $100 of lost revenue. Therefore, at a retail cost of $24.95, it would have returned the investment fourfold.

The advanced features of selling on Amazon are also covered. Starting and managing auctions, how to establish a zShop, marketing yourself on Amazon, paid placements, selling intellectual property, how to take advantage of Amazon's international sites and how to become an Amazon associate are all examined in sufficient detail. Important details like getting an ISBN number for your own book are included in the coverage. I strongly recommend this book if you are in the early stages of selling on Amazon.
51 of 56 people found the following review helpful
3.0 out of 5 stars Hand-holding for Amazon novices 13 Mar 2006
By David G. Anderson - Published on Amazon.com
Format:Paperback|Verified Purchase
If you have never tried to sell on Amazon nor explored the rich online resources for Amazon sellers, then you may find this is the book for you. BUT...

As an experienced Marketplace seller, I learned NOTHING from this book. It is just another one of those fat damned computer books with page after page of screens that you can see for yourself in full color on your own monitor if you care to employ your own keyboard.

The author wastes time on Amazon zShops (to be dis-continued) and Amazon Auctions (time for a mercy killing) and then drones on with wuzzy advice such as "Always monitor the level of shipping supplies on hand and reorder your supplies with enough lead time so you don't run out of any items. Running out of key supplies can force your products to sit in your warehouse unable to be shipped, which can ruin your customer satisfaction and, ultimately, your bottom line."

This "insight" was chosen at random and for the full 365 papery pages it never gets any better, folks.
21 of 21 people found the following review helpful
4.0 out of 5 stars Good introduction 7 Mar 2007
By Ron - Published on Amazon.com
Format:Paperback|Verified Purchase
Knowing absolutely nothing about selling on Amazon.com when I ordered this book, I found it to be very informative and a good introduction. Perhaps the information in this book can be found on the Amazon.com website as other reviewers have noted, but if so I couldn't find it and felt the $17 price tag was well worth it. The book covers many different methods of selling on Amazon.com, including auctions, zShop, and Marketplace, along with advertising, the Associates program and the Advantage program. The one glaring omission as far as I was concerned (and the reason I gave it 4 stars instead of 5) was shipping. There are only a couple vague references to how shipping costs are calculated and collected, leaving me with more questions than answers.
22 of 23 people found the following review helpful
3.0 out of 5 stars Good read for just starting out on Amazon... 20 Dec 2006
By Robert K. Chambers - Published on Amazon.com
Format:Paperback|Verified Purchase
Though this is well written and flows nicely, the author is painfully vague in many instances and doesn't elaborate where it would be most useful. If you have listed one item on your own through Amazon to sell, then you've already read over 1/2 this book. Many other reviewers were very accurate in their opinion that this information is on Amazon website already, free of charge. I bought the book anyway even after reading the reviews figuring maybe there was some secret knowledge it could impart. The only helpful pieces which I haven't tried yet were recommendations for searches and promotions, etc. Chapters are spread very thin; some items in the table of contents turn out to be a paragraph or 2 on one page and the onto the next chapter! I'll be relisting this incidentally because no one should pay more than $10 for this book.
15 of 16 people found the following review helpful
1.0 out of 5 stars Depends on your experience (and intelligence level) 7 July 2008
By Mad Max - Published on Amazon.com
Format:Paperback
If you have never purchased or sold anything on Amazon before ... or, if this is the first time you have ever logged on to the internet ... then this book might be for you. Or, if you've tried selling on Amazon and can't figure it out, this might be for you. Truly, this is for "dummies" only.

I hope this doesn't sound tongue-in-cheeck - I'm really trying to be sincere. If you are of reasonable intelligence, and have used the internet, then you won't learn anything new here. A LOT of filler, no criticisms, no unique ways to use the site. And a LOT of buttering up Jeff Bezos...almost as if these two guys are wanting a job or something. (Or maybe they are somehow related to Amazon or Bezos?) Also, much of the book is already outdated.

For me, this was a waste of time. For you...it all depends.
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