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Self-Publish Your Novel: Lessons from an Indie Publishing Success Story

Self-Publish Your Novel: Lessons from an Indie Publishing Success Story [Kindle Edition]

Robert Kroese
5.0 out of 5 stars  See all reviews (1 customer review)

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    Product Description

    Product Description

    Everything you need to know to make your manuscript into a self-publishing success! This book is based on my own experience self-publishing my bestselling novel, MERCURY FALLS. Learn how to select a print-on-demand company, how to publish your book for Kindle and other e-readers, and how to market your book to your target audience using social networking and other tools.

    Product details

    • Format: Kindle Edition
    • File Size: 213 KB
    • Simultaneous Device Usage: Unlimited
    • Publisher: St. Culain Press (9 Mar 2011)
    • Sold by: Amazon Media EU S.à r.l.
    • Language: English
    • ASIN: B004RHXVJ4
    • Text-to-Speech: Enabled
    • X-Ray:
    • Word Wise: Not Enabled
    • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
    • Amazon Bestsellers Rank: #492,805 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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    More About the Author

    Robert Kroese's sense of irony was honed growing up in Grand Rapids, Michigan - home of the Amway Corporation and the Gerald R. Ford Museum, and the first city in the United States to fluoridate its water supply. In second grade, he wrote his first novel, the saga of Captain Bill and his spaceship Thee Eagle. This turned out to be the high point of his academic career. After barely graduating from Calvin College in 1992 with a philosophy degree, he was fired from a variety of jobs before moving to California, where he stumbled into software development. As this job required neither punctuality nor a sense of direction, he excelled at it.

    He continued to write in his spare time, and in 2007 he started his blog,, as an outlet for his absurdist wit. Around the same time, he was appointed to be a deacon in his church, and this juxtaposition of roles prompted him to create the character Mercury, the star of MERCURY FALLS and MERCURY RISES- an acerbic, anti-establishment angel who is well-meaning but not particularly well-behaved.

    Kroese has also published THE FORCE IS MIDDLING IN THIS ONE, a collection of humorous essays. He is currently working on the the third installment in the MERCURY series.

    Kroese lives in Ripon, California, with his wife and two children.

    His website is

    Customer Reviews

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    Most Helpful Customer Reviews
    5.0 out of 5 stars Good advice 3 Aug 2013
    Format:Kindle Edition|Verified Purchase
    Ilike the author's novel and will take succour from His experience in self publication. This is not a novel but a useful reference book
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    Most Helpful Customer Reviews on (beta) 4.9 out of 5 stars  12 reviews
    7 of 7 people found the following review helpful
    5.0 out of 5 stars A no bull guide from someone who actually succeeded 30 Mar 2011
    By Scott Ansell - Published on
    Format:Kindle Edition
    As someone who enjoyed reading the author's novel, Mercury Falls, I expected his guide to self-publishing to be lucid and entertaining and I was not disappointed. Using the example of his very successful foray into self-publishing as an example, he describes not just the process of publishing an e-book on a specific, nuts-and-bolts level, but also provides a great guide to marketing your efforts through blogs and the online community. I would highly recommend this book to anyone entertaining thoughts of following in Kroese's footsteps in becoming not just a self-published author, but an extremely successful one.
    6 of 6 people found the following review helpful
    5.0 out of 5 stars A Must for Anyone Considering Self-Publication 16 April 2011
    By Bruce Schindler - Published on
    Format:Kindle Edition|Verified Purchase
    I followed Robert Kroese on his Twitter account as he was doing the groundwork for "Mercury Falls." I read that book when it came out, and continued watching as he did what few self-publishers manage -- namely, succeed financially with the book.

    Then came "Self-Publish Your Novel." I was on the brink of self-publishing my own novel, and only got this book after a week of watching absolutely nothing happen with my own work.

    This is more of an extended case study than an instructional guide. From my perspective, it gave the background and rationale for what he did. It also gave a great deal of insight on possible shortcomings in my own marketing effort. This is also an excellent perspective on the current situation in publishing generally.
    6 of 6 people found the following review helpful
    5.0 out of 5 stars Real Ebook and Self-pub Info -- A Must-Read Road Map to New Publishing 29 Mar 2011
    By BumbleB Media - Published on
    Format:Kindle Edition|Verified Purchase
    I grabbed a copy of Robert Kroese's book on the recommendation of fellow (successful) Amazon Kindle and Encore author, Elisa Lorello. She says on her blog, "I would've loved to have read this when I was starting out, and even now I learned some useful tips." I thought, Huh, that's interesting she'd recommend this book over many others on self-publishing.

    Kroese wrote Mercury Falls an Amazon Encore ebook that's sold over 10,000 copies so far. He covers alot of ground based on real-life experience and it's *not* "This is a good time to think about self publishing" drivel. Instead you get a nitty-gritty perspective on marketing, pricing, promotion, blog marketing, developing a platform of solid fans, printing options (pros/cons) and a ton more.
    3 of 3 people found the following review helpful
    5.0 out of 5 stars Excellent Up to date steps to help you successfully self-publish today 1 May 2011
    By Bluedolphin Crow - Published on
    Format:Kindle Edition|Verified Purchase
    Self Publish Your Novel: Lessons from an Indie Publishing Success Story presents a true live case study of a successful self-published fiction novel.

    Now I realize that you might be wondering. Bluedolphin, as the Nonfiction Writing Editor at, why would you be reviewing a book about self-publishing a fiction novel? I would answer...very good question.

    Today with all the ereaders and more accessible print-on-demand companies, there are many basics to self-publishing that writers of nonfiction and fiction should follow to increase their odds of success.

    We used to be able to rely on old publishing industry standards. Not anymore. If you have written a book or are thinking of writing one. You need to know what is working in the publishing industry right now.

    Learning from people who self-published as little as two or 3 years ago will not help you today. The publishing industry is spinning like a whirlwind and changing almost daily. If you want to have hope of sales and success, you must use information that is current and fresh.

    Robert Kroese gives you that in this Kindle eBook. He takes you step by step through his first fiction novel self-publishing effort. Then shows you in great detail through an actual case study of his second novel Mercury Falls, how he succeeded in 2010.

    He includes each step he took and gives you insights into why something worked and others did not. A wonderful roadmap for us all. Robert self-published Mercury Falls on Amazon Kindle and a paperback through Create Space. His book was then picked up by Amazon Encore,'s new publishing venue.

    This book is packed with industry snapshots to help you see the sweeping changes that are taking place. He then guides you through many of the areas you will have to know to successfully self-publish your book.

    The only thing in this book not applicable to nonfiction writers is how to format your manuscript. Nonfiction manuscript writing has different formatting rules. Other than that everything in this book you can use right now.

    There are a few resource links I feel are not as helpful as many others I use. However, the overall book is bursting with up to the minute tips and information from a successful self-published indie author.

    Whether you have a book you want to self-publish or are still writing your book. This Kindle ebook will help you understand how to self-publish today while avoiding a lot of the pitfalls. I found it also helped me to cut through a lot of the learning curve that comes with all the sweeping publishing industry changes.
    Self-Publish Your Novel: Lessons from an Indie Publishing Success Story
    2 of 2 people found the following review helpful
    5.0 out of 5 stars I wish I read this BEFORE I published my first novel 27 Sep 2011
    By Rob Blackwell - Published on
    Format:Kindle Edition|Verified Purchase
    Kroese gives a lot of specific, no B.S. advice on how to succeed in self-publishing. The book was very straightforward and really helpful in generating ideas on what I can do now that I've self-published my novel, and honestly what I should have done before that point (and likely should do before I publish a sequel.) Like his novels, Kroese's tone is humorous and entertaining, making this a very quick read. In short, if you are considering self-publishing, you should definitely buy this first!
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