This target is made to be used with the Sekonic L-758DR Light Meter. I picked this one over the Sekonic Exposure Profile Target I because you only have to take 3 photos instead of 11. This makes it simplier to use than the other target.
Pros
It is a nice size.
It is made well.
It comes in a black envelope surrounded by a white cover with another black protective piece. I can only imagine that all of this protection is to keep the target from fading and rendering it useless.
Cons
Price - I don't see how this target can cost this much. It maybe a nice target but seriously $200? If you want to calibrate your camera with the Sekonic L-758DR Light Meter, then you have to have this.
I would still recomment this target if you have the L-758 series of light meters. I just wish the price was resonable.