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It Seemed Like a Good Idea at the Time
 
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It Seemed Like a Good Idea at the Time [Paperback]

Michael Grade
4.7 out of 5 stars  See all reviews (3 customer reviews)

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Product details

  • Paperback: 448 pages
  • Publisher: Pan Books; New edition edition (8 Sep 2000)
  • Language English
  • ISBN-10: 0330367706
  • ISBN-13: 978-0330367707
  • Product Dimensions: 17.5 x 10.9 x 3.6 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 390,502 in Books (See Top 100 in Books)

Product Description

Review

Scion of the Grade-Delfont showbusiness dynasty Michael Grade writes about his life and 25-year career in television. A mixture of 'luvvie' sentimentality and sharp and incisive observation, it is a rewarding read. Sensitive about the slur on his uncle ('Low Grade Lew') he angled his own career towards the upmarket end of television, (the BBC and Channel 4), though only after an earlier and hugely successful stint at London Weekend Television where he worked with the likes of John Birt and Melvyn Bragg. In the recent past the 'downs' of Grade's career have overshadowed the 'ups' as he first lost a power struggle with Birt at the BBC and then, as Chief Executive at Channel 4 came out second best in a conflict with the ITC over programme standards and operational independence. Throughout it all, however, he seems to have remained remarkably cheerful and his book ends on an up-beat note. (Kirkus UK)

Product Description

This is the autobiography of Michael Grade, a member of a family important in the media. It follows his rise from a sports writer, his rise through LWT and the BBC and, ultimately, Channel 4 where he became the leader of the liberal television establishment.

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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By A Customer
Format:Paperback
Micheal Grade's autobiography is much more that just a personal account of his life. It provides an insight into the workings of the TV and entertainment world. Grade not only tells all about his origins, but completes the picture on most of the rest of the Grade dynasty. It's a good read, hard to put down in places, although the bitterness of Grade's battles with ex-DG John Birt sometimes result in 10 page ramblings about BBC policy and its effects.

Grade is informative, funny and unlike some autobiography's tells all in lots of detail. Well worth it.

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1 of 1 people found the following review helpful
Format:Hardcover
I was a bit wary on reading this book bearing in mind the unpleasant way that Michael Grade has previously been portrayed in the media and was expecting an abrasive retort.

But I was suprised by how good a storyteller Michael Grade is and also what an interesting life he has led. There are plenty of famous names dropped throughout the book and the John Birt saga is a classic!

A good read indeed.

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1 of 1 people found the following review helpful
By A Customer
Format:Hardcover
Michael Grade gives his own version of events as he recalls his career in journalism, entertainment and broadcasting. He portrays himself as a restless spirit, admired by his colleagues and peers, while never afraid to admit when he was out of his depth or simply bored. He traces his career through a stint on the sports desk at the Daily Mirror, through showbusiness and then to television. His account of his time spent in Hollywod is comic in its banality. He uses his autobiography to thank friends and colleagues, to admit to failings in his personal life and to fire off a few shots at those who have crossed his path - notably the BBC's Director General, Sir John Birt.
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