- Paperback: 192 pages
- Publisher: Cyan Books and Marshall Cavendish (1 Aug 2007)
- Language English
- ISBN-10: 1904879551
- ISBN-13: 978-1904879558
- Product Dimensions: 22.6 x 15.5 x 1.5 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (9 customer reviews)
- Amazon Bestsellers Rank: 1,141,068 in Books (See Top 100 in Books)
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More About the Authors
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Product Description
Book Description
Instinct is behind some of the most successful leaders, best products and most innovative ideas in business today. It has produced the Walkman and the i-pod, it has led to drive-through check-ins and low cost flights, it has affected the way that Heinz market Ketchup, and the way NASA teach their astronauts safety. Put simply, See, Feel, Think, Do is the idea that by watching the way real people act in real life in real time in real situations, we can develop ideas that solve their real needs.
In seeking to get closer to customers we become ever more distanced through the scientific processes we adopt. For a while it looked as if MBA models and CRM systems were in danger of taking over from good old human instinct and a passion for making a difference. Now we are seeing that many of the new and innovative business ideas are coming from entrepreneurs who operate more from their own gut instinct and insight rather than endless analysis. It is time to liberate the power of instinct in business and make DNA just as important as MBA.
Written by the authors of the critically acclaimed book ‘Uncommon Practice - people who deliver a great brand experience’ (Prentice-Hall), and leading consultants in the field of brand development and customer experience design, See Feel Think Do draws on their own experience and insight as well as that of many of the world’s most successful companies to show how the power of instinct can transform your business. Through a mixture of stories and case studies from real life, they outline a simple process and a series of key questions you need to ask in order to translate your own, or your customers’, experiences into action. The real beauty of this concept is that anyone can do it â€" all it requires is the ability to see, to feel, to think and then do.
The book features interviews with people as diverse as Charles Dunstone, Gordon Ramsay, Richard Branson and Jeff Bezos and organisations as varied as Tesco, TopShop, Innocent and The Geek Squad.
About the Author
Andy Milligan is a former director at Interbrand, the world’s largest brand consultancy, and the author of Brand it Like Beckham (Cyan). Shaun Smith is a consultant who specialises in designing and delivering customer experience. He is the author of Managing the Customer Experience (Pearson). Andy and Shaun are co-authors of the critically acclaimed ‘Uncommon Practice - people who deliver a great brand experience’ (Prentice-Hall).
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Gets to the heart of the matter simply and succinctly,
By Mark Geary (Hong Kong) - See all my reviews
This review is from: See, Feel, Think, Do: The Power of Instinct in Business (Paperback)
Really liked "See Feel Think Do" for its refreshingly simple approach to a vital subject that many recent books have made too theoretical. It gets to the heart of the matter simply and succinctly and has many business related examples. Its focuses on the basics. The authors rightly argue that business has become too scientific and that we need to nurture the vision, passion and personal engagement that typifies so many of the great business leaders and what our employees can also embrace and understand. As a CEO I found the book to be inspiring. I heartily recommend it.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
insightful, fun to read and full of great stories,
By A Customer
This review is from: See, Feel, Think, Do: The Power of Instinct in Business (Paperback)
a book that shows by having fun, trusting your instincts and intuition can reap rewards in modern business to-daywhilst others focus on complicated theories about business and marketing, this book demonstrates how by keeping it simple, it can really work an antidote to convoluted marketing text books
4 of 5 people found the following review helpful:
5.0 out of 5 stars
See Feel Think Do,
This review is from: See, Feel, Think, Do: The Power of Instinct in Business (Paperback)
I have read See Feel Think Do and I have to say that I think that it is a first class piece of work.It is written in a very accessible manner that develops the core arguments well through practical examples yet does not patronise the reader as some management books tend to do. For years I have struggled to articulate to Boards and bosses a management methodology that is heavily influenced by an intuitive and relationship approach. This book puts this in a structured manner and will allow people like me to have a voice for our perspective. I believe that the strengthening of the intuitive component of management practice should be at the top of the agenda of all business leaders. I highly recommended this book.
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