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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter)
 
 

Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) [Kindle Edition]

Stephen P. Anderson
4.8 out of 5 stars  See all reviews (8 customer reviews)

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Product Description

Product Description

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:
  • AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
  • PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
  • THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
  • THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

About the Author

Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

Product details

  • Format: Kindle Edition
  • File Size: 4836 KB
  • Print Length: 240 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: New Riders; 1 edition (13 Jun 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0056A8VO6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #130,881 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Must read for any ux designer 19 Aug 2011
Format:Paperback
Incredibly inspiring book, must read for any ux designer. What speaks too me especially it the attitude to design. It's very positive and deep. I think reading this book really helps you to improve your attitude and become a better designer. The insights into human behavior, analysis and explanation why something works and motivates us are timeless.

What I also really liked is a style how it is written, very much as an conversation, which actually makes it very interactive and engaging to read. It's great too see the same principles described in this book applied to the book itself. You constantly kept focused and motivated through the whole book by good questions, which you directly can apply to your own projects. The book has also a very pleasant flow because of a good mix of examples, explanations, questions and interviews. The examples with many analogies to a real life are very sticky. Really something that is easy to remember and nice too share.

It's a book that you for sure will enjoy to read and reread.
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1 of 1 people found the following review helpful
Format:Paperback
I was a bit sceptical I have to admit, first skimming through the book seeing all the examples of modern web sites. I thought it would be a read about web sites that have done it the right way, but not really explaining the underlying principles. But I was wrong - this book is all about the underlying principles found in psychology and behavioural science. It a great summary with real world examples of the stuff you'd find in more theoretical and heavy books like Nudge, Predicatably irrational, Herd, Blink etc.

If you've read earlier releases on persuasive design and behavioural economics you will find a lot of repetition in this book, but it's written in such a nice, lighthearted way that it's still a pleasure. Besides that the way it summarises a big field taking the reader from examples to theory and back to examples makes it one of the best UX books I've ever read.
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4 of 5 people found the following review helpful
Format:Paperback
What is it that makes some software addictive and enjoyable to use so much of the time software feels tedious and dull? If registration forms are inherently dull, how is it that the registration process for the iLike website is so interesting that people voluntarily answer pages of extra questions? These are the kinds of questions that Stephen Anderson tackles in this beautiful, entertaining book.

I should disclose that I was one of a great many people Stephen Anderson interviewed in researching this book, so I have been fascinated to see what he made of it all. What he has done is put together an excellent collection of tips and tricks that can be used by anyone designing a website, mobile app or even mundane software like a timesheet system to get users engaged and enthused. And if you can do that then your software is more likely to be effective and popular.

Each point is backed up by a memorable example and psychological principles - so whether you're staring at a blank sheet of paper hoping for inspiration, or sitting in a meeting trying to decide how to improve your website, you'll find yourself recalling examples and ideas from this book.

It's practical and enjoyable - whether you're designing your first website or a seasoned professional I'd recommend it as a source of inspiration and ideas.
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5.0 out of 5 stars Inspired! 5 Jun 2013
Format:Kindle Edition|Verified Purchase
Really good read with lots of ideas and inspiration to lift an interaction project from the functional to the delightful.
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Popular Highlights

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&quote;
Successful businesses figure out how to join business goals with user goals. We call this value-centered design. &quote;
Highlighted by 49 Kindle users
&quote;
The challenge of this model is this: if you want to truly create a revolutionary product, you have to shift your thinking from a bottom-up task focus (which will only get you so far) to a top-down focus that starts with the experience you want people to have. &quote;
Highlighted by 47 Kindle users
&quote;
The danger is in confusing “ease of use” with actually desiring to use something. &quote;
Highlighted by 43 Kindle users

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