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The Secrets of Selling: How to Win in Any Sales Situation (Financial Times Series)
 
 

The Secrets of Selling: How to Win in Any Sales Situation (Financial Times Series) (Paperback)

by Geoff King (Author)
4.4 out of 5 stars See all reviews (7 customer reviews)
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Frequently Bought Together

The Secrets of Selling: How to Win in Any Sales Situation (Financial Times Series) + Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere + The 25 Sales Habits of Highly Successful Salespeople
Price For All Three: £20.72

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Product details

  • Paperback: 224 pages
  • Publisher: Financial Times/ Prentice Hall (16 Aug 2007)
  • Language English
  • ISBN-10: 0273713000
  • ISBN-13: 978-0273713005
  • Product Dimensions: 23 x 15.4 x 1.8 cm
  • Average Customer Review: 4.4 out of 5 stars See all reviews (7 customer reviews)
  • Amazon.co.uk Sales Rank: 11,111 in Books (See Bestsellers in Books)

    Popular in this category:

    #56 in  Books > Business, Finance & Law > Sales & Marketing
  • See Complete Table of Contents

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Product Description

Product Description

The rules of selling rarely change. In some areas of business fashions and buzzwords come and go at the speed of light, but in sales there is a gold standard that changes little over time. This book describes that gold standard for you. Once learnt, The Secrets of Selling will stay with you for life – you’ll wonder what you ever did without them.

 

This is an extremely practical book with advice that you can put into practice to improve your sales success straightaway. It offers common sense guidelines that you will want to refer to again and again.

 

The Secrets of Selling is divided into three sections. The first deals with sales meetings and sales proposals and the second shows you the most effective methods for winning new work, not just from existing clients, but from new ones too. The third section gives you all the secret weapons you need to become a top flight salesperson, from negotiating the contract, to managing your contacts to measuring your sales performance. These are the critical elements that are often overlooked, but if you get them right, you will come out on top, every time.

 



From the Back Cover

By far the best book on selling I have ever read.  I bought a copy for every member of my sales team.  

Guy Barber, Managing Director, TradersBazaar Promotions

 

entertaining, informative and human.  The charm is there from beginning to end.  

Wayne Preece, Services Sales Executive, Microsoft (UK) Ltd

 

Geoff King understands his subject with a rare clarity and communicates it with a rare charm.  This is surely the best book ever written on selling and I believe it will become a classic.

 Mike Richardson, Sales Manager, Top Line Parts Ltd

 

The tips, tricks and techniques described in this book amount to uncommon wisdom.  It is without doubt the Rolls Royce of sales books. 

Chris Dadd, Senior Manager, Win Telecommunications Services plc

 

 

Does your job involve selling? Would you like to increase your numbers so that you regularly meet, and beat, your sales targets? Of course you would. And this is the book that will help you make that happen.

The Secrets of Selling gives you all the practical skills you need to excel in selling, from finding leads and setting up meetings with prospective buyers, right through to closing the deal. It brings together a whole host of tips, tricks and techniques to make sure you win in every sales situation.

Want to beat your sales target? The Secrets of Selling reveals how.



See all Product Description

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

7 Reviews
5 star:
 (6)
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Average Customer Review
4.4 out of 5 stars (7 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
3 of 3 people found the following review helpful:
5.0 out of 5 stars A Veritable Sales Bible, 30 Mar 2008
By Mr. Adrian Cave (United Kingdom) - See all my reviews
(REAL NAME)   
This book was actually given to me by a friend but I have since bought copies for several members of my staff. What is good about it is that it gives you a practical guide for just about anything in sellling.So , for example, the chapter on proposal writing shows you how to write a good proposal quickly and the chapter on telephone selling shows you exactly what to say at each point in a conversation.

My only real criticism would be that not all chapters are not relevant to all the peoples reading it. For example the chapter on how to deal with media interviews, while interesting, is not something that comes up in my work. It is packed with useful information and definitely gets my vote.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars The perfect guide for newcomers, 15 Feb 2008
By A. Maier (UK) - See all my reviews
(REAL NAME)   
What can I say? This is one of the first really useful guidebooks on selling. Real life examples, useful information and step-by-step coaching on all aspects of selling. What more could you want as a newcomer to the sales profession.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Probably the best sales book I have read, 6 Feb 2008
By S. A. Whaley - See all my reviews
(REAL NAME)   
I have been in sales since I was 16, so thats 17 years now. I have done the courses, listened to the sales trainers and thought I knew it all. I am one of those sales guys who has done the theory and the practice so I didnt really expect to learn much from this book.

Not sure if I learnt new stuff from this but what Mr King did was to put in paper some of the things I had subconsciously been doing all these years. It was great to see it all on paper.

His chapter on sales proposal and cold calling were top notch and worth the price of the book just for those 2 chapters. Love the fact he gives you a website where you can download a sales proposal template.

Nice work Mr King!
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Most Recent Customer Reviews

5.0 out of 5 stars Just the ticket!
After too many years in the world of media sales, I felt the need to adapt my sales skills to the changing marketplace and my new business. Read more
Published 5 months ago by Jacquie Burrows

1.0 out of 5 stars Extremely Impressed
I've written this review with one star because I always go straight to the low ratings when I read reviews and often don't trust products that have no lower scores amongst the... Read more
Published 10 months ago by M. A. MENENDEZ

5.0 out of 5 stars Excellent guide, simple and well-written
Great guide to sales, simple and well-written. Any sales person could learn from this, and any professional who wants to become better at selling their ideas, even internally,... Read more
Published 18 months ago by Alex

5.0 out of 5 stars Great selling book
This is one of the best guide books for sales I've read in ages. Concise. Handy. Refreshing. Well worth a flick through so you can turn your patter into commission.
Published 22 months ago by C. N. Dadd

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