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Secrets to Ebook Publishing Success (Smashwords Guides 3) [Kindle Edition]

Mark Coker
4.6 out of 5 stars  See all reviews (36 customer reviews)

Kindle Price: £0.00 includes free wireless delivery via Amazon Whispernet

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Book Description

"This book actually made me cry at the end and that is unusual for a non-fiction book. It just gave me the validation as a writer that I've never had before. Seldom do I run across other writers in person and so reading Mark's book really was a confidence booster. I recommend this book to all writers especially those who are new. It's the added boost we all need to see our little "babies" rise from the literary crib to adulthood."
~ 5-star Review by: Kathleen Morris on Sep. 27, 2012 at Smashwords

Learn the 30 secrets of the bestselling self-published ebook authors. Learn how to make your book more discoverable and more desirable to readers. Learn how to reach readers around the globe at Amazon and other major retailers.

This updated 2013 edition of The Secrets to Ebook Publishing Success has already helped tens of thousands of self-published ebook authors publish more professionally and with greater success.

This ebook is a must-read for every writer, author, publisher and literary agent. Whether you're considering publishing a book for the first time, or you're a long-time veteran, this book will help you take your self-publishing to the next level.

Includes a comprehensive glossary of e-publishing terms. No technical experience necessary!

A great companion to Mark Coker's other popular e-publishing guides, The Smashwords Style Guide (how to format and publish an ebook) and The Smashwords Book Marketing Guide (how to market any book for free).

Share the secrets. Enjoy!

Table of Contents

The Secrets
Secret 1: Write a great book
Secret 2: Pinch your pennies
Secret 3: Create a great ebook cover
Secret 4: Practice metadata magic
Secret 5: Write another great book
Secret 6: Build reader trust
Secret 7: Embrace your obscurity
Secret 8: Spend your time wisely
Secret 9: Maximize distribution
Secret 10: Avoid exclusivity
Secret 11: Give (some of) your books away for FREE
Secret 12: Understand the algorithm
Secret 13: How retailers select titles for feature promotion
Secret 14: Patience pays
Secret 15: How books develop (the four behaviors)
Secret 16: Trust your customers and supply chain partners
Secret 17: Platform building starts yesterday
Secret 18: Architect for virality
Secret 19: Tweak your viral catalysts
Secret 20: Optimize discovery touch points
Secret 21: Practice the never-ending book launch
Secret 22: Think globally
Secret 23: Study the bestsellers
Secret 24: Develop a thick skin
Secret 25: Think beyond price
Secret 26: Pricing Strategy: Unit volume is a lever for success
Secret 27: Ebook publishing is easy, writing is difficult
Secret 28: Define your own success
Secret 29: Leverage preorders to increase sales
Secret 30: Share your secrets

Appendix I – Glossary of E-Publishing Terms
Appendix II – Special acknowledgements for beta readers
Appendix III – Credits
Appendix IV – Reproduction rights (how to distribute this book freely)

Product details

  • Format: Kindle Edition
  • File Size: 1039 KB
  • Print Length: 175 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Mark Coker via Smashwords; 2013 edition (27 Mar. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007P8H80A
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Bestsellers Rank: #3,445 Free in Kindle Store (See Top 100 Free in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars If you write, read this book. No excuses. 5 May 2014
Format:Kindle Edition|Verified Purchase
This is a data-rich, clearly written 'how-to' book for anyone interested in or considering Independent Publishing. Coker’s passion and interest in Epublising and the changes it brings to communicating the written word, are clear and invigorating. Although Coker is the founder of Smashwords, currently the largest ebook distributer, this book is by no means a mere advert for his company, he mentions it very infrequently.

I learned loads. For example, I hadn't realised that paper books shipped to brick and mortar bookstores only have a few weeks to sell, after which time they are shipped back to the distributor for a full refund to the bookseller. And then they are 'pulped' or remaindered, hence the term 'Pulp Fiction'. Yet with electronic books, not only do they have the more organic time frame of…forever to possibly take off, you can tinker with them even after they are placed with the ebook sellers.

Although of course, as Coker advises repeatedly, it is very important to make your book the best it can be BEFORE placing it on the electronic book shelves. You are your brand when you are a writer, and you only get one chance to make a first impression. Ebook publishing is a real revolution in the very way writers and readers interact, truly democratising the process into an ongoing conversation. No excuses. If you write, read this.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great Resource, useful time and again 2 Jun. 2013
Format:Kindle Edition|Verified Purchase
It's not the first time that I've read a Mark Coker's publication, I quite often refer to my Smashwords Style Guide (don't be fooled it's not just relevant to Smashwords), and therefore I was quite excited to find the time to read this one.

Not just one off reads, they are useful over and over again to bone up. Full of words of wisdom, tips and tricks and examples of how his information has been successfully applied by others, his work is a must for anyone looking to publish, market and sell ebooks.

As the Founder of Smashwords, he has proved he knows what he's talking about.

I was particularly interested to see that he mentioned Shayne Parkinson, who has successfully managed to increase sales by offering the first in the series (Sentence of Marriage) as a free download in hooking the reader in to buy the remainder of the series. That is in fact what happened when I read it.

He also mentioned Ruth Ann Nordin as somebody who offered An Inconvenient Marriage for free download, and the fact that some reads didn't like it, but others liked her work enough to actively seek out and pay for other titles she'd written. It's a long time ago now, but I think I was particularly kind about her book, but saw something in her that has made me purchase some of here other titles.

After reading his book, I now feel totally vindicated about banging on endlessly about cover images ..... get a good one and it will help to generate interest from somebody who has never read anything by you before!!


On the basis that I started it quite late in the evening and then couldn't put it down until the early hours - always hard to believe for a non-fiction book - plus the wisdom and insight to be gained I gave it a the full big Five-O ...
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2 of 2 people found the following review helpful
5.0 out of 5 stars The Checklist for my eBook. 18 April 2013
Format:Kindle Edition
Having recently ventured down the eBook path, I can unreservedly recommend this book as a great guide.

It is not merely a 'how to' text, but an ongoing document of reference and renewal once your eBook is published. It is in that context that I continue to refer to 'Secrets to eBook Publishing Success' as my eBook '50 Tales of Flight' goes from strength to strength.

Thanks Mark. Highly recommended.

Owen Zupp
Author: '50 Tales of Flight'
50 Tales of Flight: From Biplanes to Boeings
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1 of 1 people found the following review helpful
5.0 out of 5 stars required reading 10 Feb. 2013
By Sajad Jiyad TOP 500 REVIEWER
Format:Kindle Edition|Verified Purchase
If you are thinking of writing/publishing an ebook then this guide is an excellent way to start your journey. Mark does a good job of explaining things in simple terms and getting the key points across.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good information 1 Oct. 2014
Format:Kindle Edition|Verified Purchase
A good read with loads of excellent information I was able to put in practice
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Format:Kindle Edition|Verified Purchase
Great book. Fantastic read. Full of great ideas and makes you think how simple it actually is to make money from kindle publishing! Highly recommended and I am only a newbie!
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By misc.
Format:Kindle Edition|Verified Purchase
It is a clear guide and would be very valuable except that I think it was aimed at bigger publishers than I
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5.0 out of 5 stars Very informative 24 April 2014
By Duchess
Format:Kindle Edition|Verified Purchase
A really helpful guide. Mark Coker leads you through the process and makes each secret an inspiration. Well worth reading.
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Most Recent Customer Reviews
5.0 out of 5 stars and full of excellent advice.
Very well written, and full of excellent advice.
Published 10 days ago by Keith Farrell
5.0 out of 5 stars excellent
I particularly enjoyed the statistics and analysis. Contains lots of practical applications and food for thought. Must read for any author.
Published 3 months ago by Kay
5.0 out of 5 stars Really Useful
I found this book really useful and easy to read. The author did n' t go for the "hard sell" although obviously referred to his company. Read more
Published 4 months ago by Scarybird
5.0 out of 5 stars If you are a writer you can’t afford to miss this book
Absolutely fantastic and full of advice on matters I wanted to known about and informed me about relevant matters I was unaware of. Read more
Published 5 months ago by Uncle Tom Cobley
3.0 out of 5 stars Average book, good for people brand new to publishing.
Some ok tips but I had read them before on blogs I follow, The book is easy to follow and read just a little light on content worth knowing.
Published 6 months ago by Shaun
4.0 out of 5 stars Four Stars
OK if you live in America, but not so much for thrvU.K.
Published 6 months ago by Mrs. J.K. Plant
4.0 out of 5 stars Good tips ,,,great help
Some good tips which will help you publish your own e book.
Published 7 months ago by
2.0 out of 5 stars Simply an ad for Smaswords
I did not like the book as is an add for Smashwords rather then a book about successful publishing an eBook. The advice is so Smashword bias it could be a user manual for the site.
Published 9 months ago by Mark Owen
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