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Secrets of Power Persuasion for Salespeople
 
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Secrets of Power Persuasion for Salespeople (Hardcover)

by Roger Dawson (Author)
5.0 out of 5 stars See all reviews (2 customer reviews)
RRP: £21.00
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Customers buy this book with Secrets of Power Negotiating: Inside Secrets from a Master Negotiator by Roger Dawson

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Product details

  • Hardcover: 288 pages
  • Publisher: Career Press (31 Jan 2003)
  • Language English
  • ISBN-10: 1564146421
  • ISBN-13: 978-1564146427
  • Product Dimensions: 22.3 x 17.5 x 2.2 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 979,188 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Secrets of Power Persuasion for Salespeople is a powerful, easy-to-read book that delivers proven, effective methods and techniques you can use immediately to achieve the power and influence over buyers you desire. This book helps you master the art of persuasion, in turn helping your sales and profits grow. Secrets of Power Persuasion for Salespeople is divided into four sections covering essential topics such as: How to Play the Persuasion Game: the eight magic keys that control buyers; the fifteen ways to make buyers believe you; how to make people decide quickly with the pressure of time and the eight verbal persuasion ploys to control the buyer. How to Analyse Any Buyers: how to distinguish matchers from mismatchers; what motivates the buyer; and how they decide what they want (through emotion, visuals, assertiveness etc); How to Become a Power Persuader: how to develop charisma and the twelve ways to project charisma to everyone you meet; the secrets to remembering names and faces; and easy ways to use humour as a way to persuade buyers. How to Master Persuasion Techniques: the 8 ways to persuade an angry buyer; how to build credibility and the 8 reasons why buyers sometimes will not open up. This essential resource shares with you every secret, trick or strategy you will need to make buyers believe in you and do exactly what you want them to - buy what you are selling.

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What Do Customers Ultimately Buy After Viewing This Item?

Secrets of Power Persuasion for Salespeople
53% buy the item featured on this page:
Secrets of Power Persuasion for Salespeople 5.0 out of 5 stars (2)
£17.85
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator
28% buy
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator 5.0 out of 5 stars (3)
£12.74
Yes! 50 Secrets from the Science of Persuasion
19% buy
Yes! 50 Secrets from the Science of Persuasion 4.3 out of 5 stars (26)
£4.49

 

Customer Reviews

2 Reviews
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 (2)
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Average Customer Review
5.0 out of 5 stars (2 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5.0 out of 5 stars Packed With Knowledge!, 9 Jun 2004
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Roger Dawson, a top speaker and writer on negotiation and persuasion, has written, in fact, a very persuasive book. Solid research that identifies effective sales strategies and explains why they work sets Dawson's book apart from many other volumes on sales techniques - even when his advice is repetitive. He warns you away from manipulation, though he doesn't hesitate to use some forms of it, along with psychological insight, time pressure, friendship, subliminal messages and outright emotion to persuade clients to buy. Dawson writes in an easy-to-read, breezy, yet authoritative style and includes tricks, techniques, clever anecdotes and chapter summaries. The book is as well organized as a speech in which Dawson tells you what he is going to say, says it and then tells you what he just said. We recommend this book to people who want to sell better, and who have the starch to use intense powers of persuasion.
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5.0 out of 5 stars Packed with Knowledge!, 15 Oct 2003
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Roger Dawson, a top speaker and writer on negotiation and persuasion, has written, in fact, a very persuasive book. Solid research that identifies effective sales strategies and explains why they work sets Dawson’s book apart from many other volumes on sales techniques — even when his advice is repetitive. He warns you away from manipulation, though he doesn’t hesitate to use some forms of it, along with psychological insight, time pressure, friendship, subliminal messages and outright emotion to persuade clients to buy. Dawson writes in an easy-to-read, breezy, yet authoritative style and includes tricks, techniques, clever anecdotes and chapter summaries. The book is as well organized as a speech in which Dawson tells you what he is going to say, says it and then tells you what he just said. We recommend this book to people who want to sell better, and who have the starch to use intense powers of persuasion.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


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