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Secrets of Power Persuasion (Paperback)

by Roger Dawson (Author) "We spend the first few moments of our life hanging stark naked in a room full of strangers with a doctor in a mask and..." (more)
5.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

  • Paperback: 320 pages
  • Publisher: NYIF (1 Dec 1992)
  • Language English
  • ISBN-10: 0137993625
  • ISBN-13: 978-0137993628
  • Product Dimensions: 20.6 x 14 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 1,172,476 in Books (See Bestsellers in Books)

Product Description

Synopsis
Reveals the keys to persuading people, including rewards, punishment, scarcity, association, and bonding.

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We spend the first few moments of our life hanging stark naked in a room full of strangers with a doctor in a mask and cloth bootees paddling our backside. Read the first page
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What Do Customers Ultimately Buy After Viewing This Item?

Influence: The Psychology of Persuasion
74% buy
Influence: The Psychology of Persuasion 4.2 out of 5 stars (18)
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Secrets of Power Persuasion
26% buy the item featured on this page:
Secrets of Power Persuasion 5.0 out of 5 stars (2)

 

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Average Customer Review
5.0 out of 5 stars (2 customer reviews)
 
 
 
 
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2 of 8 people found the following review helpful:
5.0 out of 5 stars Excellent, easy to read practical guide, 12 Nov 1995
By A Customer
Roger Dawson has a great writing style. He presents lots of information, broken into very easy to grasp chapters, filled with major point highlights and review questions. A must read for those who wish to better their persuasive powers and selling skills.
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5.0 out of 5 stars Informative and entertaining, 11 Feb 2008
Some of the topics in this book are just common-sense, some have been widely covered elsewhere and at much greater length (e.g. Cialdini's books on Influence), but all in all this is a lovely selection of the principles of persuasion and some case stories are very entertaining to read.

This book is information-rich, but there is still more you may want to learn to enhance your persuasive skills, such as Neuro-Linguistic Programming and Hypnotic Language Patterns.
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