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Secrets of Power Persuasion (Paperback)

by Dawson (Author) "We spend the first few moments of our life hanging stark naked in a room full of strangers with a doctor in a mask and..." (more)
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Product details

  • Paperback: 320 pages
  • Publisher: Prentice Hall; 2nd edition (23 Jul 2002)
  • Language English
  • ISBN-10: 0735202869
  • ISBN-13: 978-0735202863
  • Product Dimensions: 20.3 x 13.7 x 2.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 426,012 in Books (See Bestsellers in Books)

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Inside This Book (Learn More)
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We spend the first few moments of our life hanging stark naked in a room full of strangers with a doctor in a mask and cloth bootees paddling our backside. Read the first page
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2 of 8 people found the following review helpful:
5.0 out of 5 stars Excellent, easy to read practical guide, 12 Nov 1995
By A Customer
Roger Dawson has a great writing style. He presents lots of information, broken into very easy to grasp chapters, filled with major point highlights and review questions. A must read for those who wish to better their persuasive powers and selling skills.
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5.0 out of 5 stars Informative and entertaining, 11 Feb 2008
Some of the topics in this book are just common-sense, some have been widely covered elsewhere and at much greater length (e.g. Cialdini's books on Influence), but all in all this is a lovely selection of the principles of persuasion and some case stories are very entertaining to read.

This book is information-rich, but there is still more you may want to learn to enhance your persuasive skills, such as Neuro-Linguistic Programming and Hypnotic Language Patterns.
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