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Secrets of Power Negotiating for Salespeople: Inside Secrets from a Master Negotiator
 
 
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Secrets of Power Negotiating for Salespeople: Inside Secrets from a Master Negotiator [Paperback]

Roger Dawson

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Product details

  • Paperback: 256 pages
  • Publisher: Career Press; 3Rev Ed edition (20 Nov 2001)
  • Language English
  • ISBN-10: 156414500X
  • ISBN-13: 978-1564145000
  • Product Dimensions: 22.9 x 15.3 x 1.6 cm
  • Amazon Bestsellers Rank: 256,468 in Books (See Top 100 in Books)

More About the Author

Roger Dawson
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Product Description

Synopsis

In this revised and updated paperback edition of Secrets of Power Negotiating for Salespeople, master negotiator Roger Dawson turns his attention to the person on the other side of the desk, the salesperson who's trying to close a deal with the most favourable terms. The goal of most negotiations is to create a win-win situation. Imagine if you could win every negotiation and leave the other person feeling as if they had won too? This book teaches you how to be the first power negotiator that can do exactly that. You will always come away from the negotiating table knowing you have won and knowing that you have improved your relationship with your buyer. Roger Dawson gives salespeople an arsenal of tools that can be implemented easily and immediately. In addition, he shows salespeople how to: Use pressure points to control the negotiating situation. Downplay the importance of money. Ask for more than you expect to get. Negotiate with individuals from other cultures. Master the nine elements of power that control negotiating situations. Analyse personality styles and adapt to them. Secrets of Power Negotiating for Salespeople is the most complete book ever written specifically for salespeople about the process of negotiation. It will enable any salesperson to take a quantum leap in sales.

Inside This Book (Learn More)
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First Sentence
Several years ago I recorded a tape cassette program called Secrets of Power Negotiating. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Amazon.com:  8 reviews
16 of 16 people found the following review helpful
Highly Recommended! 23 Mar 2001
By Rolf Dobelli - Published on Amazon.com
Format:Hardcover
While the market is flooded with books on how to pitch, sell, wrangle and close a deal, this book rises well above most of them. Author Roger Dawson takes salespeople step by step through the economic and psychological aspects of successful negotiating. Expertly and conversationally written, and strategically structured, this book actually delivers what its title promises: plenty of secrets about power negotiating. View your job in sales as a chess game you can control because you know the rules, from the opening gambit to the power plays in the middle, to the all-important close. If you've read Dawson's Secrets of Power Negotiating, you'll find a good bit of repetition here, but even when he cites the same gambits, he discusses using them to make sales. You only need to read one of the two books, but we [...] say make it this one if you're in sales. Learn these gambits, so you can say, "Checkmate."
9 of 9 people found the following review helpful
A Must for Salespeople 5 Sep 2000
By A Customer - Published on Amazon.com
Format:Hardcover
I have read a lot of material on selling and negotiating and wish I had read this book by Roger Dawson a long time ago. Concise yet comprehensive in terms of content, this book will undoubtedly throw light on how to manage a successful sale through careful negotiation from the initial contact to closure.
3 of 4 people found the following review helpful
Simple and direct to the point 13 Nov 2004
By Yuen King Tong - Published on Amazon.com
Format:Paperback
There is no framework, nor any theory; you may find many of the "tricks" are common-sense but which are we commonly overlook or neglect. A book that teaches you tactics that can be put into use right away. It is worth to read this book

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