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Product Description
In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard′s provicative observations on advertising, business, and life that won The Wizard of Ads last year′s Business book of the Year Award – only this time the book has nuts, bolts, and even more bite!
The Wizard′s secret formula will sho you:
- How to find a champion to sell your ideas
- Why targeting your market can be a big mistake
- How to get customers to remember you
- Why bankers think backwards
- How to write miraculous ads
- Why the brain contains 100,000 new worlds
- How to hire wisely and fire compassionately
- How success can send you to the poor house
- How to remember what′s really important in life
From the Author
Destined to be controversial...
With little doubt, Secret Formulas of The Wizard of Ads will be even more violently controversial than my first book, The Wizard of Ads, (published in 1998.)
I was somewhat concerned about how "The Big Boys" of advertising would respond to my new book, because in chapter three of Secret Formulas, I dismantle virtually every foundational premise that traditional ad-think is based upon. So I sent a few copies to the Biggest of the Big, to see how they might respond.
Here's what a Senior Partner at J. Walter Thompson has to say about the book: "As you promised, I received your new book on Monday. Thank you! You are not fair to other authors. I had to stop reading my current book and won't return to it until I digest yours. I posted my review for the original "Wizard of Ads" on Amazon today. After reading all 13 reviews, I started to laugh. The Steinbeck quote from the inside flap of your new book, ‘Secret Formulas’ instantly became alive. Maybe the bad Amazon reviews came from executives who just finished a presentation on GRP's and Target Audience." Roger Gallerini, Senior Partner, J. Walter Thompson
This book, Secret Formulas of The Wizard of Ads, contains all the best I have to give; indeed, all the thoughts, ideas, strategies, rules-of-thumb and formulas that I've used during the past 22 years to turn small businesses into big ones, and dreamers into millionaires.
Roy H. Williams
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