Review
'one of the best books written on entrepreneurship in recent years' (
FINANCIAL TIMES )
'The book sets out the principles of successful entrepreneurial behaviour... a detailed cookbook, making Cohen the Delia Smith of the entrepreneurial world.' (Mario Pisani
NEW STATESMAN )
'a most valuable and instructive bible about how to move your enterprise forward and maneuver past early limitations and obstacles' (
FORBES )
"a tour-de-force covering both the economic history of entrepreneurship and private equity...and real, experience-based stories about successes and failures that are designed to make the reader assess their own entrepreneurial potential' (
THE BUSINESS ECONOMIST )
Mario Pisani, NEW STATESMAN
'The book sets out the principles of successful entrepreneurial behaviour... a detailed cookbook, making Cohen the Delia Smith of the entrepreneurial world.'