Search Engine Optimization (SEO) Secrets and over 2 million other books are available for Amazon Kindle . Learn more
  • RRP: £23.99
  • You Save: £4.80 (20%)
FREE Delivery in the UK.
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Search Engine Optimizatio... has been added to your Basket
+ £2.80 UK delivery
Used: Good | Details
Condition: Used: Good
Comment: SUPER FAST SHIPPING, DISPATCHED SAME DAY FROM UK WAREHOUSE. NO NEED TO WAIT FOR BOOKS FROM USA. GREAT BOOK IN GOOD OR BETTER CONDITION. MORE GREAT BARGAINS IN OUR ZSHOP.
Trade in your item
Get a £0.05
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Search Engine Optimization (SEO) Secrets Paperback – 18 Mar 2011


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£19.19
£11.52 £6.38
£19.19 FREE Delivery in the UK. Only 1 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.

Special Offers and Product Promotions

  • When you trade in £15 or more you’ll receive an additional £5 Amazon.co.uk Gift Card for the next time you spend £10 or more.

Frequently Bought Together

Search Engine Optimization (SEO) Secrets + Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Price For Both: £40.78

Buy the selected items together


Trade In this Item for up to £0.05
Trade in Search Engine Optimization (SEO) Secrets for an Amazon Gift Card of up to £0.05, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Paperback: 456 pages
  • Publisher: John Wiley & Sons; 1 edition (18 Mar. 2011)
  • Language: English
  • ISBN-10: 0470554185
  • ISBN-13: 978-0470554180
  • Product Dimensions: 18.8 x 2.3 x 23.6 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: 135,946 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

Discover books, learn about writers, and more.

Product Description

From the Back Cover

When you open this book, you′ll feel as though you′re sitting down with experts who are disclosing rare information about search engine optimization. You′ll benefit from the authors′ success as SEO professionals while they uncover tactics, strategies, and secrets for using SEO to improve rankings and drive traffic to specific sites. Additionally, the book contains two full–length annotated SEO reports to help you take your consulting to the professional level.

The Insider′s Guide to:

  • Understanding search engine optimization like the pros

  • Making money from SEO consulting

  • Getting into the inner circles of the SEO industry

  • Choosing the right SEO troubleshooting tools for your SEO problems

  • Fixing search engine penalties

  • Using your competitors to your advantage

  • Using alternative search engines

  • Testing your SEO for optimal performance

The Secrets series reveals:

  • Authoritative information in highlighted areas

  • Exceptional advice in the margin notes

  • Unique insight from years of author experience

  • Rarely revealed tips and techniques

  • Invaluable shortcuts and workarounds

  • Insider Tips – Expert advice to help you optimize performance

  • Valuable Insights – Eye–opening descriptions of poorly documentedor undocumented features and procedures

  • Unbeatable Advice – Real–world workarounds and little–known tipsand techniques

About the Author

Danny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of the world′s most popular websites including Facebook, Microsoft, and Comcast. His oft–cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland–based Search and Social Marketing firm. He′s written over 200 articles on SEO strategy and techniques.


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.6 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By seohimanshu on 8 May 2011
Format: Paperback
I purchased this book because it is written by Danny and i knew that if he has written it then it must be good. I have been chasing him through his blog posts on seomoz for ages and he has excellent knowledge of everything SEO. The USP of this book is that it is to the point, very practical and has come up from someone who actually practice SEO and not just talk the talk. No long stories of search histories, industry and other BS. You can read a chapter and implement it straightaway.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Potticus on 29 July 2011
Format: Paperback
I found this book to be the best so far, as it is written from the author's personal experiences, and contains a lot of info that can not be found in other books.

I am surprised at the lack of reviews of this book in comparison to 'The art of SEO', which I also bought, and did not think as highly of that book, as it is a collection of advice from many different experts and so the advice can be conflicting and there isnt just one person who can take you by the hand and show you a complete picture, which this book does. Further to that, the 'art of SEO' tends to be more theory/discussion based and is somewhat vague, whereas this book offers detailed explainations and examples.

Lots of excellent tips on advanced SEO and also great advice at the back of the book if you want to get clients and become an SEO professional, and cheaper than 'the art of SEO'.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Stylie on 18 July 2011
Format: Paperback
I had always been impressed with Danny Dover's insight from his days at SEOmoz and this book doesn't disappoint.

It's well written, provides a comprehensive guide to the nuts and bolts of seo and offers many useful hints and tips.

In particular he deals with the more technical aspects of seo in a matter of fact and easy to understand way.

I bought the book to read whilst on holiday but despite devouring it from cover to cover I still find myself dipping into it even now to remind myself of some juicy piece of seo wisdom.

I would recommend this book without hesitation to anyone who is serious about learning the craft of seo.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
I didn't finish reading the book yet, Iam half way through, but so far is really entertaining and useful. I really like the way Danny Dover explain things. There are lots of stuff i knew but i needed reminding, and lots of stuff i didn't know and found really usefull. I think is brilliant for anyone who is starting to do SEO as a serious job and a must have if you work in that industry. Helps out with SEO audits, identifying SEO problems and how to solve them. I personally found it easier to read and more entertaining than "The art of SEO", but it's true that if you read both, I think you'll have all the knowledge you'll ever need to become an SEO expert. I would recommend SEO Secrets to anyone interested in this industry.

He completely got me with "URL's should be like Danny DeVito: short, relevant and easy to remember" and "Java is to javascript what Car is to carpet". It's really good to be "studying" and suddenly find this kind of stuff to make you chuckle
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Jason Smith on 19 Oct. 2011
Format: Paperback Verified Purchase
Well, as SEO specialists we didn't expect anything secretive about this book, however, there's always something that surprises everyone with the latest books and Danny Dover does just that with guidance and insights from Erik Daffron. On-site and off-site Seo guidance, URL advice, black hat explanations, Content Analysis, meeting potential clients guidance, actually understanding SEO, testing your SEO performances for optimal performance and fixing your clients seo search engine penalties, this list goes on. Anyone who doesn't understand the Internet HTML, php coding may have problems with references to numerous guides but in general it's a step by step bible from Author to reader. A wealth of knowledge and guidance, lessons, site maps, link building and so on. With the Internet changing rapidly through social networking and Google Panda the book still is a fundamental bible for SEO newbies, professionals or website gurus. Excellent 10/10
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 5 people found the following review helpful By Peejay on 28 Aug. 2011
Format: Paperback
Not that impressed by the book, seems to be aimed at people trying to sell the art of SEO rather than people doing it. I found about 50% of the book relevent to SEO and the other 50% seemed to be writing filling the book. There is a whole section on who the movers and shakers are of the SEO world, and sections on consulting to potential buyers of SEO.......not very helpful to me. Not an advanced book, and not many SEO secrets to be learnt here.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By JonC on 30 Mar. 2012
Format: Paperback Verified Purchase
Whether SEO is your profession or like me you want to learn more about SEO, then this book is a must read.
SEO secrets provides a comprehensive guide to SEO whilst being written in a very engaging way makiing it far more accessible than many SEO books I have read in the past.

Despite finishing it in my first sitting I've found myself devling into the book several times whilst fiddling with my website and can see myself dipping in and out in the future as there is a fair bit of stuff to take in.

All in all a real eye opener that gives an insight into SEO!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews



Feedback