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Product Description
Product Description
Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You′ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on–page optimization, off–page optimization, and link building. Packed with real–world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.
Coverage includes:
- Understanding Search Engine Optimization
- Relearning How You See the Web
- Picking the Right SEO Tools
- Finding SEO Problems
- Solving SEO Problems
- SEO Best Practices
- The SEO Consulting Process
- Comprehensive Site Audit (Informational Website)
- Comprehensive Site Audit (E–Commerce Website)
- Understanding the SEO Industry
- Search Engine Verticals
- Optimizing for Alternative Search Engines
- Setting Up a Testing Platform
- SEO Resources
- Attending SEO Conferences
From the Back Cover
When you open this book, you′ll feel as though you′re sitting down with experts who are disclosing rare information about search engine optimization. You′ll benefit from the authors′ success as SEO professionals while they uncover tactics, strategies, and secrets for using SEO to improve rankings and drive traffic to specific sites. Additionally, the book contains two full–length annotated SEO reports to help you take your consulting to the professional level.
The Insider′s Guide to:
Understanding search engine optimization like the pros
Making money from SEO consulting
Getting into the inner circles of the SEO industry
Choosing the right SEO troubleshooting tools for your SEO problems
Fixing search engine penalties
Using your competitors to your advantage
Using alternative search engines
Testing your SEO for optimal performance
The Secrets series reveals:
Authoritative information in highlighted areas
Exceptional advice in the margin notes
Unique insight from years of author experience
Rarely revealed tips and techniques
Invaluable shortcuts and workarounds
Insider Tips – Expert advice to help you optimize performance
Valuable Insights – Eye–opening descriptions of poorly documentedor undocumented features and procedures
Unbeatable Advice – Real–world workarounds and little–known tipsand techniques
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Customer Reviews
I am surprised at the lack of reviews of this book in comparison to 'The art of SEO', which I also bought, and did not think as highly of that book, as it is a collection of advice from many different experts and so the advice can be conflicting and there isnt just one person who can take you by the hand and show you a complete picture, which this book does. Further to that, the 'art of SEO' tends to be more theory/discussion based and is somewhat vague, whereas this book offers detailed explainations and examples.
Lots of excellent tips on advanced SEO and also great advice at the back of the book if you want to get clients and become an SEO professional, and cheaper than 'the art of SEO'.
It's well written, provides a comprehensive guide to the nuts and bolts of seo and offers many useful hints and tips.
In particular he deals with the more technical aspects of seo in a matter of fact and easy to understand way.
I bought the book to read whilst on holiday but despite devouring it from cover to cover I still find myself dipping into it even now to remind myself of some juicy piece of seo wisdom.
I would recommend this book without hesitation to anyone who is serious about learning the craft of seo.
the book is brilliant, although a bit hard if you know nothing about html- which i found is... Read more
To be an all round SEO, you need to know your technical SEO and this book will
help... Read more
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