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Search Engine Optimization (SEO) Secrets [Kindle Edition]

Danny Dover , Erik Dafforn
4.6 out of 5 stars  See all reviews (14 customer reviews)

Print List Price: £23.99
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Book Description

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

Coverage includes:

  • Understanding Search Engine Optimization
  • Relearning How You See the Web
  • Picking the Right SEO Tools
  • Finding SEO Problems
  • Solving SEO Problems
  • SEO Best Practices
  • The SEO Consulting Process
  • Comprehensive Site Audit (Informational Website)
  • Comprehensive Site Audit (E-Commerce Website)
  • Understanding the SEO Industry
  • Search Engine Verticals
  • Optimizing for Alternative Search Engines
  • Setting Up a Testing Platform
  • SEO Resources
  • Attending SEO Conferences


Product Description

From the Back Cover

When you open this book, you′ll feel as though you′re sitting down with experts who are disclosing rare information about search engine optimization. You′ll benefit from the authors′ success as SEO professionals while they uncover tactics, strategies, and secrets for using SEO to improve rankings and drive traffic to specific sites. Additionally, the book contains two full–length annotated SEO reports to help you take your consulting to the professional level.

The Insider′s Guide to:

  • Understanding search engine optimization like the pros

  • Making money from SEO consulting

  • Getting into the inner circles of the SEO industry

  • Choosing the right SEO troubleshooting tools for your SEO problems

  • Fixing search engine penalties

  • Using your competitors to your advantage

  • Using alternative search engines

  • Testing your SEO for optimal performance

The Secrets series reveals:

  • Authoritative information in highlighted areas

  • Exceptional advice in the margin notes

  • Unique insight from years of author experience

  • Rarely revealed tips and techniques

  • Invaluable shortcuts and workarounds

  • Insider Tips – Expert advice to help you optimize performance

  • Valuable Insights – Eye–opening descriptions of poorly documentedor undocumented features and procedures

  • Unbeatable Advice – Real–world workarounds and little–known tipsand techniques

About the Author

Danny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of the world′s most popular websites including Facebook, Microsoft, and Comcast. His oft–cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland–based Search and Social Marketing firm. He′s written over 200 articles on SEO strategy and techniques.


Product details

  • Format: Kindle Edition
  • File Size: 10226 KB
  • Print Length: 456 pages
  • Publisher: Wiley; 1 edition (21 Mar. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004U7MUES
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: #379,089 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Must read book on seo. Highly Recommended. 8 May 2011
Format:Paperback
I purchased this book because it is written by Danny and i knew that if he has written it then it must be good. I have been chasing him through his blog posts on seomoz for ages and he has excellent knowledge of everything SEO. The USP of this book is that it is to the point, very practical and has come up from someone who actually practice SEO and not just talk the talk. No long stories of search histories, industry and other BS. You can read a chapter and implement it straightaway.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Beyond SEO Basics and thorough explainations 29 July 2011
Format:Paperback
I found this book to be the best so far, as it is written from the author's personal experiences, and contains a lot of info that can not be found in other books.

I am surprised at the lack of reviews of this book in comparison to 'The art of SEO', which I also bought, and did not think as highly of that book, as it is a collection of advice from many different experts and so the advice can be conflicting and there isnt just one person who can take you by the hand and show you a complete picture, which this book does. Further to that, the 'art of SEO' tends to be more theory/discussion based and is somewhat vague, whereas this book offers detailed explainations and examples.

Lots of excellent tips on advanced SEO and also great advice at the back of the book if you want to get clients and become an SEO professional, and cheaper than 'the art of SEO'.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Found this book really useful 18 July 2011
By Stylie
Format:Paperback
I had always been impressed with Danny Dover's insight from his days at SEOmoz and this book doesn't disappoint.

It's well written, provides a comprehensive guide to the nuts and bolts of seo and offers many useful hints and tips.

In particular he deals with the more technical aspects of seo in a matter of fact and easy to understand way.

I bought the book to read whilst on holiday but despite devouring it from cover to cover I still find myself dipping into it even now to remind myself of some juicy piece of seo wisdom.

I would recommend this book without hesitation to anyone who is serious about learning the craft of seo.
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5.0 out of 5 stars Usefull and easy to read SEO Book. Fun, as well. 8 Feb. 2012
By Cecelia
Format:Paperback
I didn't finish reading the book yet, Iam half way through, but so far is really entertaining and useful. I really like the way Danny Dover explain things. There are lots of stuff i knew but i needed reminding, and lots of stuff i didn't know and found really usefull. I think is brilliant for anyone who is starting to do SEO as a serious job and a must have if you work in that industry. Helps out with SEO audits, identifying SEO problems and how to solve them. I personally found it easier to read and more entertaining than "The art of SEO", but it's true that if you read both, I think you'll have all the knowledge you'll ever need to become an SEO expert. I would recommend SEO Secrets to anyone interested in this industry.

He completely got me with "URL's should be like Danny DeVito: short, relevant and easy to remember" and "Java is to javascript what Car is to carpet". It's really good to be "studying" and suddenly find this kind of stuff to make you chuckle
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5.0 out of 5 stars SEO Secrets 19 Oct. 2011
Format:Paperback|Verified Purchase
Well, as SEO specialists we didn't expect anything secretive about this book, however, there's always something that surprises everyone with the latest books and Danny Dover does just that with guidance and insights from Erik Daffron. On-site and off-site Seo guidance, URL advice, black hat explanations, Content Analysis, meeting potential clients guidance, actually understanding SEO, testing your SEO performances for optimal performance and fixing your clients seo search engine penalties, this list goes on. Anyone who doesn't understand the Internet HTML, php coding may have problems with references to numerous guides but in general it's a step by step bible from Author to reader. A wealth of knowledge and guidance, lessons, site maps, link building and so on. With the Internet changing rapidly through social networking and Google Panda the book still is a fundamental bible for SEO newbies, professionals or website gurus. Excellent 10/10
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4 of 5 people found the following review helpful
3.0 out of 5 stars Didn't find too many SEO secrets here 28 Aug. 2011
By Peejay
Format:Paperback
Not that impressed by the book, seems to be aimed at people trying to sell the art of SEO rather than people doing it. I found about 50% of the book relevent to SEO and the other 50% seemed to be writing filling the book. There is a whole section on who the movers and shakers are of the SEO world, and sections on consulting to potential buyers of SEO.......not very helpful to me. Not an advanced book, and not many SEO secrets to be learnt here.
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5.0 out of 5 stars Must read SEO book 30 Mar. 2012
By JonC
Format:Paperback|Verified Purchase
Whether SEO is your profession or like me you want to learn more about SEO, then this book is a must read.
SEO secrets provides a comprehensive guide to SEO whilst being written in a very engaging way makiing it far more accessible than many SEO books I have read in the past.

Despite finishing it in my first sitting I've found myself devling into the book several times whilst fiddling with my website and can see myself dipping in and out in the future as there is a fair bit of stuff to take in.

All in all a real eye opener that gives an insight into SEO!
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Most Recent Customer Reviews
5.0 out of 5 stars Good Read - Good Tips
Learnt some handy hints and tips. Would recommend for beginners to semi pro SEO enthusiasts.
Published 7 months ago by Lord Vader
5.0 out of 5 stars Brilliant Book
I am a complete SEO beginner, i know what SEO is but don't know how to do it

the book is brilliant, although a bit hard if you know nothing about html- which i found is... Read more
Published on 8 Mar. 2012 by chicha33
4.0 out of 5 stars Great tips
Some of the tips are pretty basic, but this book is for beguinners! Anyway, it helps to refresh some old things and suggests some great new alternatives for people that aren't... Read more
Published on 15 Dec. 2011 by Huntzie
5.0 out of 5 stars Take your SEO skill to the next level with this book!
This book is the dogs b******s if you want to take your SEO to the next level.

To be an all round SEO, you need to know your technical SEO and this book will
help... Read more
Published on 19 Nov. 2011 by Grey Hat
4.0 out of 5 stars Good read for those familiar with SEO
This is a very good book, it covers a lot of fundamentals of SEO but i wouldn't say secrets. The only reason why I gave it 4 stars is because i feel the book does point you towards... Read more
Published on 2 Nov. 2011 by James Flynn
5.0 out of 5 stars Excellent
A very well written and detailed explanation of SEO and how to troubleshoot SEO issues. Would definitely recommend this author and this book to others
Published on 27 Sept. 2011 by The one
4.0 out of 5 stars Quite detailed, but not too difficult
I personally really enjoy reading this book. So far it seems quite complete, very detailed, but never too difficult. Read more
Published on 18 Sept. 2011 by Chospo
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