- Unknown Binding: 768 pages
- Publisher: John Wiley & Sons Inc (E) (20 April 2009)
- Language English
- ISBN-10: 0470495383
- ISBN-13: 978-0470495384
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- See Complete Table of Contents
Search Engine Optimization All-in-One For Dummies
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Customer Reviews
Most Helpful Customer Reviews
6 of 7 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Lots of good background and theory, but after an hour of searching I couldn't find where it explained how to construct the header code to put in the tags, description etc. If its in there it poorly indexed or identified. Without this I couldn't actually begin to optimise.I found Nigel T Packers "Internet Marketing - How to get a website that works for your business" and David Viney's "Get to the Top on Google" more useful and easier to follow at this stage. I'm using both and cross referencing. Dummies like me need simple instructions like "Go to the header, enter this code...".
All 3 books do have the same good advice on how to structure and name files etc. Now I understand why SEO is becoming an industry in itself.
There's also good advice on the internet to supplement the books. Google something like "use HTML meta tags".
I've given "Dummies" a 3 as I believe I will still dip in to it, but its not what I expected.
All 3 books do have the same good advice on how to structure and name files etc. Now I understand why SEO is becoming an industry in itself.
There's also good advice on the internet to supplement the books. Google something like "use HTML meta tags".
I've given "Dummies" a 3 as I believe I will still dip in to it, but its not what I expected.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
24 reviews
34 of 36 people found the following review helpful
Ten Books in One But Lacks Clarity
10 Mar 2010
Format:Paperback|Amazon Verified Purchase
Bruce Clay is one of the gurus of Search Engine Optimization, so I was very eager to read this SEO book. I teach SEO in San Francisco and also online at [...], and am always looking to the SEO leaders like Bruce Clay to learn.
The good - the book does have a lot of useful information. It is especially strong on the technical aspects of SEO, such as how fast your server responds to Google queries. This is a relatively new emphasis in SEO and one that many beginners are not yet aware of. His concept of siloing - putting like items into like directories is also a very good way to conceptualize how you should organize your website.
But, like so many SEO books, the book suffers from esoterica fatigue. Too much information, too many details, and not enough clear "big picture" guidelines into what should be done when. As I have learned from my own SEO students, they often need a simple step-by-step guide to SEO, and need to prioritize their efforts. Yes, your server response speed is important, but getting your home page TITLE tag correct is even more so.
I would recommend this book for experts and advanced SEO people. For beginners, Peter Kent's SEO book is a better bet.
The good - the book does have a lot of useful information. It is especially strong on the technical aspects of SEO, such as how fast your server responds to Google queries. This is a relatively new emphasis in SEO and one that many beginners are not yet aware of. His concept of siloing - putting like items into like directories is also a very good way to conceptualize how you should organize your website.
But, like so many SEO books, the book suffers from esoterica fatigue. Too much information, too many details, and not enough clear "big picture" guidelines into what should be done when. As I have learned from my own SEO students, they often need a simple step-by-step guide to SEO, and need to prioritize their efforts. Yes, your server response speed is important, but getting your home page TITLE tag correct is even more so.
I would recommend this book for experts and advanced SEO people. For beginners, Peter Kent's SEO book is a better bet.
25 of 28 people found the following review helpful
SEO Optimization
11 Oct 2009
Format:Paperback|Amazon Verified Purchase
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.
The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
14 of 15 people found the following review helpful
Thank you Bruce Clay and Susan Esparza
15 July 2009
Format:Paperback|Amazon Verified Purchase
I am a newbie to Search Engine Optimzation and Search Engine Marketing. When I first eyed this book and saw that it contained nearly 750 pages I thought this would be just another "tech book" that I would start to read and then abandon to my pile of other unfinished readings. This book is really an easy read and the authors make it such. Not only are you learnng SEO but also SEM for business. This is the first instructional book that I actually looked forward to the next chapter. I must admit that there is a lot of information to absorb but because, "you do have to sweat the small stuff", all info is pertinent.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
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