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Product Description
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All–in–One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!
Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.
- Book I explores how search engines work and which ones offer the best exposure
- Learn to develop a keyword strategy and be competitive with Books II and III
- Book IV helps you design an SEO–friendly site, while in Book V you learn to create content that lures your audience
- Tips in Book VI show how to line up relevant links for a better search showing
- Book VII shows how to get more from your server and content management system
- Discover how to measure your site’s success in Book VIII
- Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
- Use SEO and Book X tips to build your brand
With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All–in–One For Dummies has what you need to make your site a hit with search engines.
From the Back Cover
Boost your bottom line with your $25 Google AdWords credit — see inside
If you have a business, you want your Web site to show up quickly when people search for what you′re selling. Here′s the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!
- What makes ′em tick — Book I explores how search engines work and which ones offer the best exposure
Words are key — learn to develop a keyword strategy and be competitive in Books II and III
Lookin′ good — Book IV helps you design an SEO–friendly site, and in Book V, you learn to create content that lures your audience
Link up — the tips in Book VI show how to line up relevant links for a better search showing
What′s under the hood — Book VII shows how to get more from your server and content management system
Confirm your suspicions — discover how to measure your site′s (and your competitor′s) success in Book VIII
Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
Search and find — use SEO and Book X tips to build your brand
Open the book and find:
- What drives search results
How to match meta tags and keywords to page content
Secrets for selecting keywords and phrases
What you should know about HTML, JavaScript, and CSS
The basics of SEO–friendly design
How to manage the mechanics of content
Why your server is important
Your Google AdWords gift card worth $25!
Inside This Book
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Most Helpful Customer Reviews
5 of 6 people found the following review helpful:
3.0 out of 5 stars
disappointed dummy,
By
This review is from: Search Engine Optimization All-in-One Desk Reference For Dummies (Paperback)
Lots of good background and theory, but after an hour of searching I couldn't find where it explained how to construct the header code to put in the tags, description etc. If its in there it poorly indexed or identified. Without this I couldn't actually begin to optimise.I found Nigel T Packers "Internet Marketing - How to get a website that works for your business" and David Viney's "Get to the Top on Google" more useful and easier to follow at this stage. I'm using both and cross referencing. Dummies like me need simple instructions like "Go to the header, enter this code...".All 3 books do have the same good advice on how to structure and name files etc. Now I understand why SEO is becoming an industry in itself. There's also good advice on the internet to supplement the books. Google something like "use HTML meta tags". I've given "Dummies" a 3 as I believe I will still dip in to it, but its not what I expected.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.5 out of 5 stars (21 customer reviews) 24 of 24 people found the following review helpful:
4.0 out of 5 stars
SEO Optimization,
By R. N. Donovan "Dick Donovan" - Published on Amazon.com
This review is from: Search Engine Optimization All-in-One Desk Reference For Dummies (Paperback)
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book. 30 of 32 people found the following review helpful:
3.0 out of 5 stars
Ten Books in One But Lacks Clarity,
By Jason L. Mcdonald - Published on Amazon.com
This review is from: Search Engine Optimization All-in-One Desk Reference For Dummies (Paperback)
Bruce Clay is one of the gurus of Search Engine Optimization, so I was very eager to read this SEO book. I teach SEO in San Francisco and also online at [...], and am always looking to the SEO leaders like Bruce Clay to learn.The good - the book does have a lot of useful information. It is especially strong on the technical aspects of SEO, such as how fast your server responds to Google queries. This is a relatively new emphasis in SEO and one that many beginners are not yet aware of. His concept of siloing - putting like items into like directories is also a very good way to conceptualize how you should organize your website. But, like so many SEO books, the book suffers from esoterica fatigue. Too much information, too many details, and not enough clear "big picture" guidelines into what should be done when. As I have learned from my own SEO students, they often need a simple step-by-step guide to SEO, and need to prioritize their efforts. Yes, your server response speed is important, but getting your home page TITLE tag correct is even more so. I would recommend this book for experts and advanced SEO people. For beginners, Peter Kent's SEO book is a better bet. 13 of 13 people found the following review helpful:
5.0 out of 5 stars
Thank you Bruce Clay and Susan Esparza,
By Kevin P. Buccinna "Sweat the small stuff" - Published on Amazon.com
This review is from: Search Engine Optimization All-in-One Desk Reference For Dummies (Paperback)
I am a newbie to Search Engine Optimzation and Search Engine Marketing. When I first eyed this book and saw that it contained nearly 750 pages I thought this would be just another "tech book" that I would start to read and then abandon to my pile of other unfinished readings. This book is really an easy read and the authors make it such. Not only are you learnng SEO but also SEM for business. This is the first instructional book that I actually looked forward to the next chapter. I must admit that there is a lot of information to absorb but because, "you do have to sweat the small stuff", all info is pertinent.What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition. |
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