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Search Engine Optimization: An Hour a Day [Paperback]

Jennifer Grappone , Gradiva Couzin
4.0 out of 5 stars  See all reviews (25 customer reviews)

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Search Engine Optimization: An Hour a Day Search Engine Optimization: An Hour a Day 4.7 out of 5 stars (11)
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Book Description

11 April 2008 Hour a Day
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite–sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how–to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do–it–yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.


Product details

  • Paperback: 384 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (11 April 2008)
  • Language: English
  • ISBN-10: 0470226641
  • ISBN-13: 978-0470226643
  • Product Dimensions: 2 x 18.1 x 23.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Bestsellers Rank: 319,649 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

From the Back Cover

Put Your Website in the Spotlight

A Step–by–Step Guide

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite–sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how–to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do–it–yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

  • Cut through the trendy jargon to find the "Eternal Truths" of SEO

  • Discover the right keywords using the latest research tools and your own gut check

  • Get to know your stats and the free stat–collector, Google Analytics

  • Optimize your site for search engines and your site visitors so you can be found, then make the sale

  • Use the social web to help you reach your business goals, even if you′re not a social networking butterfly

You′ll also find:

  • Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies

  • Engaging right–brain vs. left–brain discussions about tackling key issues from two unique perspectives

  • Real–world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

Praise for Search Engine Optimization: An Hour a Day

"This book offers a systematic, commonsense approach to the art and science of SEO."
Chris Sherman, SearchEngineWatch.com

"The book is a step–by–step guide that can help drive targeted search–referred traffic to a variety of websites—perhaps even your website."
P.J. Fusco, ClickZ Magazine columnist

"The practical and realistic emphasis on business–oriented needs makes the book a great reference."
Joe Dolson, inter:digital strategies

"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website′s rank in the search engine results pages."
Harvey Ramer, marketing designer and blogger, Design Delineations

About the Author

Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well–rounded, left–brain/right–brain approach to successful search engine optimization.
Visit the authors′ site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.0 out of 5 stars
4.0 out of 5 stars
Most Helpful Customer Reviews
20 of 21 people found the following review helpful
5.0 out of 5 stars Effective and motivational 17 Nov 2008
By Alex
Format:Paperback|Verified Purchase
I run a small website and SEO has always been on my list of things to do yet I could never find enough motivation to sit down and actually find out what the whole fuss is about and how to go about being a part of it. This book certainly sorted this out for me once and for all. It's very much like a user-friendly textbook (and one does not come across these very often) which takes you step by step through all the stages of implementing a successful SEO. It's very suitable for people like myself running a small internet business on top of normal 9-5, but it will be equally appropriate for a medium-sized company or a large organization. What I liked the most is the fact that the authors made an effort and broke this seemingly impossible for one person task into small managable chunks or hours and if you just do one bit at a time you know that in the end you're going to achieve what you set out to achieve. Highly recommended and probably one of the best on the market.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Fantastic 6 May 2009
Format:Paperback
Well, what a beautifully fantastic book.

Completely up to date, realistic for anybody whether your a SME or anything but, with precise information that is straight to the point.

I have only ever used 3 resources for SEO, SEO for dummies, which was ok but a bit out dated from when i bought it due to Google's ever changing algorithms, an online ebook which was fantastic for starting out from Freeleadswebinar, and this book.

An Hour a Day is undoubtedly the best resource i have come across and i'm looking forward to using it and dominating my niche on Google. I wouldn't bother with SEO for dummies, but freeleadswebinar is good if your from the UK. This book is more universal and for everybody.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Great resource 2 May 2009
Format:Paperback
As someone who undertakes SEO projects for clients as well as working on the SEO of our company's website, I found this book immensely useful.

While I'm well versed in SEO from working on SEO projects large and small and with various SEO agencies too, I still learned plenty, and found this book particularly useful as a blueprint on which to base client SEO projects.

The reason for this is that its structure makes it easy to show a client exactly what you will be doing over a period of months when you undertake an SEO project for them, and this makes writing an SEO proposal and planning the work simple.

It also puts emphasis on reporting and tracking, two things that are not at all glamorous but essential if you are to prove effectiveness to the client. Finally, it is a good book to base employee SEO training on.

Highly recommended.
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5 of 5 people found the following review helpful
1.0 out of 5 stars Not one for the busy entrepreneur! 1 Sep 2010
Format:Paperback
I bought this book in the expectation that it would provide a structured, no nonsense guide to SEO. Sadly the complete opposite is true. This book is poorly written, full of unnecessary and painfully laboured digressions and takes way too long to get to the point about anything(if indeed it ever does). The section on PPC, to name but one, is laughably bad. Save your time and money and go for something more concise.
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20 of 22 people found the following review helpful
1.0 out of 5 stars Don't be fooled by the positive reviews 2 May 2010
Format:Paperback
I can normally trust a book by the reviews but I seriously can not understand why their are any positive reviews for this one!
I have been on a few SEO courses so know a little.
FIRSTLY: I found it strange how much praise the author was giving her own book- i thought well i have bought it now this is unnecessary.
The obvious answer is that the author is all about SELL SELL SELL selling her services as a SEO specialist. You need to go onto her website as part of the activities.
She makes SEO seem so tedious and more complicated than it is so that the reader will decide not to do it themselves and rather use her services.

I was getting very annoyed reading this book and half way through it was more than obvious what was going on!
I strongly recommend not reading this book. If you look at some of the positive reviews they almost seem like they are written by friends or relatives.......
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13 of 15 people found the following review helpful
1.0 out of 5 stars Just an ad for something else really. 11 Sep 2009
Format:Paperback|Verified Purchase
I found it to be more of an advert for a service you have to sign up for and pay a monthly fee, I returned the book and bought "search engine optimisation for dummies", you learn more from the inside cover on that than you can from this whole book.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Book Review 25 April 2010
Format:Paperback
This book is very informative and gives excellent in depth advice. A must for all aspiring web site owners.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Aimed at beginners, still great for pro's. 6 Sep 2009
Format:Paperback
This book is ground up, detailed and expertly managed into bite size tasks - a must for beginners. Not being a beginner myself, I have benefitted enormously from the organisation element of the book, combined with the spreadsheets that can be downloaded from the accompanying website, yourseoplan.com. I really think that I will be able to do 50% more with my time now that I have begun to implement their time-management strategies (and that's not just because I was disorganised to start with!)

Get this book.
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Most Recent Customer Reviews
4.0 out of 5 stars SEO - Genius! A perfect book from a great seller!
The book arrived on time and in great condition:

This is definitely the GOTO book to boost your skills.

Buy this book - if you want to learn SEO.
Published 8 months ago by HeadUp
4.0 out of 5 stars Search Engine Optimisation for the layman
This book is for anyone who has built a website from a design upwards.

It opens your eyes to how to construct a website based upon making certain that your website is... Read more
Published on 8 Mar 2011 by saburns8
4.0 out of 5 stars Useful information
The beginning of the book until halfway not really full of useful information. The second half is where all the really nuts and bolts of what you require as information is conveyed... Read more
Published on 2 Jan 2011 by Imran Alam
4.0 out of 5 stars Great for starting out in SEO!
I bought this book nearly a year ago when I was more of an SEO beginner, and I found it very helpful. Its very clear, well structured and easy to follow. Read more
Published on 7 Dec 2010 by Justinho Asprilla
5.0 out of 5 stars seo book review
The book is well written and caters for the owner of a one man band through to the sem in a large company. Read more
Published on 2 Oct 2010 by lenh
5.0 out of 5 stars Excellent
Excellent book, very well written and broken into easily manageable tasks that guide you through the process without it seeming too overbearing...
Published on 9 Sep 2010 by Mr. S. Key
5.0 out of 5 stars SEO: so much more than an hour a day
This excellent entry-level search engine optimisation book undersells itself. An SEO starting out could easily stretch the principles into a full-time program for their website. Read more
Published on 7 July 2010 by Ben Acheson
5.0 out of 5 stars I loved this book- Practical, Clear detailed in a concise way
I found this to be one of the best on this subject,
You can work it from cover to cover or dip into the parts that you need to look up or revise. Read more
Published on 25 Jun 2010 by lazil
5.0 out of 5 stars excellent
I am only 1/6th of thw way through but very well laid out, well structured, and well written

An excellent book that has changed my views on Search Engine Marketing... Read more
Published on 11 April 2010 by J. Farnin
4.0 out of 5 stars Good, straightforward advice and information
This is a straightforward, no nonsense book about SEO which cuts through myths and hype to give you down to earth tips and advice on how to make your web site work harder for you.
Published on 27 Oct 2009 by @whawkins
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