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Search Engine Optimization For Dummies Paperback – 26 Jul 2012

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Product details

  • Paperback: 456 pages
  • Publisher: John Wiley & Sons; 5th Edition edition (26 July 2012)
  • Language: English
  • ISBN-10: 1118336852
  • ISBN-13: 978-1118336854
  • Product Dimensions: 18.8 x 2.3 x 23.6 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 91,656 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

Drive your site to the top of search engine results withthese tips, tricks, and secrets

A great Web site isn′t great unless it is viewed, and 90 percent of Web surfers never look past Page 1 of the search results. SEO expert Peter Kent clearly shows what you need to do to stay ahead of the competition. You′ll discover how to set up your Web pages for the best chance of first–page rankings and reap the rewards of a fully optimized site!

  • Rankings are money good search rankings bring in customers and eyeballs that provide you sales and ad revenue
  • Brick by brick build a strong foundation of basic SEO skills as you select the best keywords and create a sensible site
  • Say it with a smile ensure your site is search–engine friendly by following key techniques and avoiding ones that get you blacklisted
  • Make a splash find out which search engines and directories you should target, how to register your site, and what you need to do to get indexed
  • Traffic is good discover additional steps you can take to drive visitors to your site, including posting videos, using social media, and gaining backlinks

Open the book and find:

  • Steps for setting up pages that search engines will index
  • Secrets for giving your site greater visibility in search engines
  • Ways to ensure you appear in local search results
  • Tips for selecting the right keywords in your Web pages
  • Details on building an effective linking strategy
  • How to make the most of social networking and video
  • Techniques to track how your site is doing

Learn to:

  • Develop a search strategy and use local search capabilities
  • Build sites that increase your search visibility
  • Analyze results with updated tracking tools
  • Maximize content marketing and reputation management strategies

About the Author

Peter Kent is an e–commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as TowerRecords.com, Zillow, and hundreds of small and medium–sized businesses.

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Boru De Clare on 27 Oct. 2013
Format: Paperback Verified Purchase
Kent breezily moves from general overviews of certain aspects of SEO to more focused technical observations, like dealing with framed sites for example. Has expert knowledge on search engines and how they work, and for that reason alone this book is perfect for any newbie to seo or digital marketing.
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1 of 1 people found the following review helpful By rafe nauen on 23 April 2013
Format: Kindle Edition Verified Purchase
This book is rather repetitive, but has some great tools and tricks and traps revealed for anyone wishing to a) get higher up the rankings and b) not get pestered by SEO companies. It is worth the wading through which seems to be part of the style.
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Format: Paperback Verified Purchase
Brand new book delivered quickly and one of the cheapest prices on the Internet - bargain!
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By L. J. Sharman on 18 Mar. 2015
Format: Paperback Verified Purchase
i have learnt so much from this brilliant book. thanku...xx
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By Mr. P. Green on 2 Jun. 2014
Format: Paperback Verified Purchase
As expected
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