Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don’t like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay–per–click in ways that get the most bang for your advertising buck Search Engine Optimization For Dummies, 3 rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
Search Engine Optimization For Dummies
and over 1.5 million other books are available for Amazon Kindle . Learn more
| ||||||||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details. Special Offer until June 30, 2013: Receive an additional £5 promotional Gift Certificate, when you trade-in at least £10 worth of books. Learn more. |
|
There is a newer edition of this item:
|
Book Description
Product details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, and more.
Product Description
Review
‘This book does not disappoint…a worthy edition to any bookshelf.’ (Goodreads.com, March 2011).
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Get more visibility and get more visitors Make your site search engine–friendly, explore advertising options, and more Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy, and here′s how! Find out which search engines matter most, what they look for (and what they hate), how to get indexed, and the best ways to spend ad dollars. Discover how to: Choose the right keywords Build pages that offer visibility Get your site into directories Avoid things search engines don′t like Measure your results Use social networking sites
Inside This Book
(Learn More)
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
59 of 60 people found the following review helpful
Format:Paperback
I have been reading a lot about SEO on the Internet and thought I would buy a book to see if I was missing anything.
I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.
I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.
I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.
I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).
The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.
I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.
The book is practical as opposed to technical and should be accessible to a broad readership.
The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)
There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........
This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.... Read more ›
I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.
I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.
I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.
I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).
The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.
I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.
The book is practical as opposed to technical and should be accessible to a broad readership.
The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)
There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........
This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.... Read more ›
8 of 8 people found the following review helpful
Format:Paperback
I have now read nearly every book out on SEO. This is by far the easiest to get through. The Chapers are well organised and the information is good. The one problem with the book is that it is American based, so all example and some points are not relevant to UK SEO.
3 of 3 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Very readable. Even the stuff you did know, you'll understand better after reading this book. The only down side - it is a little bit out of date (about a year and a half old at time or writing). Might be worth waiting for the next edition?
8 of 9 people found the following review helpful
By lojo
Format:Paperback
The book is a breath of fresh air and thank God. Technical books can be quite boring but this one was different. It explains the exact do and dont's and how to's in plain English easy to read text, without too much of all the computer jargon and with a splash of humour.
Its perfect for the novice user to the professional person. Just excellent!
Its perfect for the novice user to the professional person. Just excellent!
13 of 15 people found the following review helpful
By A Customer
Format:Paperback|Amazon Verified Purchase
I run around a dozen websites and felt I needed to do some background reading on this subject, rather than just assume I knew all there was to know - I learnt plenty and cemented a lot of assumed knowledge.
I have a couple of other Dummies guides but this is by far the best - for the first time I read a Dummies book cover to cover, and in just two sittings.
The simple stuff, like ideal page layouts, is covered quickly so as not to be boring and the complex stuff like the Google PageRank algorithm is covered at a user friendly depth.
This is a well judged, well rounded guide covering a broad subject at an accessible depth. Recommended.
I have a couple of other Dummies guides but this is by far the best - for the first time I read a Dummies book cover to cover, and in just two sittings.
The simple stuff, like ideal page layouts, is covered quickly so as not to be boring and the complex stuff like the Google PageRank algorithm is covered at a user friendly depth.
This is a well judged, well rounded guide covering a broad subject at an accessible depth. Recommended.
6 of 7 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Worth every penny of the price this book will guide you through the basics of search engine optimisation, and increasing the visibility of your web site to the search engines.
Full of common sense, it helped me to put my web site on the first page of google, Yahoo and MSN for masses of search terms and phrases, boosting my site visits massively. You can take what you learn here and apply it with some clever thought and planning to dominate and gain a competitive advantage over your competitors. You will learn for example, that you really only need to concern yourself with three or four of the search engines as many of the others derive records from the same sources.
Its coverage is fairly comprehensive, and is lacking only in coverage of new Google developments with Google Sitemaps.
1 of 1 people found the following review helpful
By Clare Hudson
Format:Paperback|Amazon Verified Purchase
I'm a novice when it comes to SEO, so I bought this book to learn more about search engine optimization. As I was reading the book, I found all the information easy to read and helpful. However, some of the content is no longer relevant. In fact, it could actually be harmful to your business if you followed some of the advice in the book as Google has made some adjustments - I don't know all the details - something to do with algorithms, Panda and Penguin.
1 of 1 people found the following review helpful
Format:Paperback
Although I was sceptical about 'for dummies' books, I really enjoyed this guide into search engine optimization. The book is easy to read and offers clear guidance on what you can do to improve visibility of your website. As far as I am concerned everybody who is professionally involved in (online) marketing should have an understanding of how search engines work and how to benefit from them. This book is a good intro.
Would you like to see more reviews about this item?
›
Go to Amazon.com to see all 157 reviews
4.6 out of 5 stars
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
5.0 out of 5 stars
Recomended
It's a book. You open the cover and read the contents!!!
It is very informative and written in such a simple way that even managers will be able to understand it - if they... Read more
It is very informative and written in such a simple way that even managers will be able to understand it - if they... Read more
Published 3 months ago by Style Perfumes
5.0 out of 5 stars
better than you could ever imagine!
Just do what he says and that's all! This book is much much more than that it claims to be! I do not know if it is the only gate to success but be sure, it is the absolute one! Read more
Published 10 months ago by telis
5.0 out of 5 stars
Great book!
This book is well written and easy to understand. If you are new to SEO then i recommend this as it takes you through all the basics. Read more
Published 15 months ago by Zoo
5.0 out of 5 stars
This book can save you serious money
I am surprised, how when I leave this book on my desk, how many people including clients say `I've read that and it's fantastic' or something similar. Read more
Published 19 months ago by TerryGoff
5.0 out of 5 stars
Outstanding clear guide
This is an outstanding clear guide to a complex subject. It is easy to read and the general techincal level was about right for me. Read more
Published 22 months ago by Jon_G
4.0 out of 5 stars
An easy book to read and understand
I find this book easy to read and understand. I am sure that once I have read the parts I need I will keep it as a reference book. Read more
Published 23 months ago by Ms. S. Leighton
5.0 out of 5 stars
Excellent Introduction and more
Excellent introduction to the field of SEO.
The book is full of common sense and has enough leads to get anyone going in the right direction, without the need to waste money... Read more
The book is full of common sense and has enough leads to get anyone going in the right direction, without the need to waste money... Read more
Published on 20 April 2011 by abell46
4.0 out of 5 stars
Search Engine Optimisation
The successful "... for dummies" series of books is known the world over for the diversity of titles provided. Read more
Published on 27 Mar 2011 by William Gc Roney
4.0 out of 5 stars
OK
Yeah, this really is a 'for dummies' book. It's a great starting point but fails to go into any particular detail. Read more
Published on 24 Aug 2010 by Allie Springett
5.0 out of 5 stars
One of the best SEO books i have bought
In the begining I was a bit afraid of buying a book for dummies.
And I had a doubt. "Do I need a book for this king of people called "dummies" after been reading a lot of SEO... Read more
And I had a doubt. "Do I need a book for this king of people called "dummies" after been reading a lot of SEO... Read more
Published on 18 Jun 2010 by Paulo Alexandre S. Teixeira
Customer Discussions
|
This product's forum
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Computing & Internet > Digital Lifestyle > Internet Searching
- Books > Computing & Internet > Digital Lifestyle > Online Shopping > Amazon
- Books > Computing & Internet > New to Computing > Family & Lifestyle > Research
- Books > Computing & Internet > New to Computing > Guidebook Series > Dummies
- Books > Computing & Internet > Software & Graphics
- Books > Computing & Internet > Web Development
- Books > Reference > Consumer Guides > Computer & Internet
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
