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Search Engine Optimization For Dummies [Kindle Edition]

Peter Kent
4.8 out of 5 stars  See all reviews (5 customer reviews)

Print List Price: £21.99
Kindle Price: £16.14 includes VAT* & free wireless delivery via Amazon Whispernet
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Book Description

Increase your online ranking with this beginner guide to SEO!

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

  • Covers search engine basics to help you get started
  • Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
  • Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
  • Explains how to use link popularity in order to boost rankings
  • Zeroes in on advertising your site by using pay-per-click options

Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.

Product Description

From the Back Cover

Drive your site to the top of search engine results withthese tips, tricks, and secrets

A great Web site isn′t great unless it is viewed, and 90 percent of Web surfers never look past Page 1 of the search results. SEO expert Peter Kent clearly shows what you need to do to stay ahead of the competition. You′ll discover how to set up your Web pages for the best chance of first–page rankings and reap the rewards of a fully optimized site!

  • Rankings are money good search rankings bring in customers and eyeballs that provide you sales and ad revenue
  • Brick by brick build a strong foundation of basic SEO skills as you select the best keywords and create a sensible site
  • Say it with a smile ensure your site is search–engine friendly by following key techniques and avoiding ones that get you blacklisted
  • Make a splash find out which search engines and directories you should target, how to register your site, and what you need to do to get indexed
  • Traffic is good discover additional steps you can take to drive visitors to your site, including posting videos, using social media, and gaining backlinks

Open the book and find:

  • Steps for setting up pages that search engines will index
  • Secrets for giving your site greater visibility in search engines
  • Ways to ensure you appear in local search results
  • Tips for selecting the right keywords in your Web pages
  • Details on building an effective linking strategy
  • How to make the most of social networking and video
  • Techniques to track how your site is doing

Learn to:

  • Develop a search strategy and use local search capabilities
  • Build sites that increase your search visibility
  • Analyze results with updated tracking tools
  • Maximize content marketing and reputation management strategies

About the Author

Peter Kent is an e–commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as, Zillow, and hundreds of small and medium–sized businesses.

Product details

  • Format: Kindle Edition
  • File Size: 3319 KB
  • Print Length: 456 pages
  • Publisher: For Dummies; 5 edition (3 July 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #148,110 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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4.8 out of 5 stars
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Well written and highly readable... 27 Oct. 2013
Format:Paperback|Verified Purchase
Kent breezily moves from general overviews of certain aspects of SEO to more focused technical observations, like dealing with framed sites for example. Has expert knowledge on search engines and how they work, and for that reason alone this book is perfect for any newbie to seo or digital marketing.
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1 of 1 people found the following review helpful
4.0 out of 5 stars SEO for beginners 23 April 2013
Format:Kindle Edition|Verified Purchase
This book is rather repetitive, but has some great tools and tricks and traps revealed for anyone wishing to a) get higher up the rankings and b) not get pestered by SEO companies. It is worth the wading through which seems to be part of the style.
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5.0 out of 5 stars Great book - Cheap Prices 24 Jan. 2015
By SirHank
Format:Paperback|Verified Purchase
Brand new book delivered quickly and one of the cheapest prices on the Internet - bargain!
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5.0 out of 5 stars Five Stars 18 Mar. 2015
Format:Paperback|Verified Purchase
i have learnt so much from this brilliant book. thanku...xx
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5.0 out of 5 stars Five Stars 2 Jun. 2014
Format:Paperback|Verified Purchase
As expected
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