- Paperback: 288 pages
- Publisher: Adobe Dev Library; 1 edition (24 Mar 2009)
- Language English
- ISBN-10: 0596522525
- ISBN-13: 978-0596522520
- Product Dimensions: 22.6 x 15.4 x 1.5 cm
- Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 964,910 in Books (See Top 100 in Books)
- See Complete Table of Contents
Search Engine Optimization for Flash
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More About the Author
Product Description
Product Description
Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.
Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:
- Know what content is searchable, and why metadata, keywords, and links are so important
- Learn how to place HTML content in your Flash applications
- Create an SEO website by connecting Flash to JavaScript and CSS
- Work effectively with SWFObject by understanding its capabilities and limitations
- Discover the advantages of using the Adobe Flex framework for SEO
The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.
About the Author
Todd Perkins is an Adobe Certified Flash Instructor, and has written three books on Flash and has recorded over a thousand movies of Flash training. He also works as a consultant and web developer.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4 reviews
8 of 9 people found the following review helpful
Nothing new for advanced Flash developers
4 April 2009
Format:Paperback|Amazon Verified Purchase
This book spends a lot of time explaining to users what SEO is and how search engines work and with some good info on how you can use HTML or PHP to add searchable text. But being a Flash book, it only touches very little actual techniques that would help advanced Flash developers. It talks about SWFObject and SWFAddress but fails to dive deeper in how you might address the biggest issue of searching multi-page (or deep-linkable) Flash sites and using other techniques like XHTML or Javascript to dynamically change the metadata or noFlash div content so search engines can search each "page" with the Flash sites.
Good for Flash developers just started to learn about SEO but there is noting much new for advanced Flash developers
Good for Flash developers just started to learn about SEO but there is noting much new for advanced Flash developers
4 of 4 people found the following review helpful
Any Flash programmer needs this
17 Jun 2009
Format:Paperback
Search engines are fully capable of indexing all content in Flash-based websites, if the site is set up properly for search engine optimization. That's where Search Engine Optimization for Flash comes in: it discusses what content in searchable, how to place HTML content in a Flash application, and how to understanding limitations and potentials. Any Flash programmer needs this.
Excellent book on SEO
30 Aug 2009
Format:Paperback
I recommend this book highly for anyone that wants to make a web site more search engine friendly. The concepts are explained clearly and the code examples help show how to implement SEO concepts. Although the focus of the book is making Flash sites more search engine friendly, this book is so helpful with SEO that it is a valuable resource even if you don't have a Flash site. I also appreciated that the book is concise; the author gets to the point and it is not padded with non-essential details.
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