- Paperback: 432 pages
- Publisher: John Wiley & Sons; 3rd Edition edition (6 Jun 2008)
- Language English
- ISBN-10: 0470262702
- ISBN-13: 978-0470262702
- Product Dimensions: 23.5 x 18.7 x 2.4 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (31 customer reviews)
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Amazon Bestsellers Rank:
170,077 in Books (See Top 100 in Books)
- #17 in Books > Computers & Internet > New to Computing > Family & Lifestyle > Research
- #75 in Books > Computers & Internet > Digital Lifestyle > Internet Searching
- See Complete Table of Contents
Search Engine Optimization For Dummies
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Product Description
Review
‘This book does not disappoint…a worthy edition to any bookshelf.’ (Goodreads.com, March 2011).
--This text refers to an alternate
Paperback
edition.
Product Description
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:
- Plan a search engine strategy
- Build pages that offer visibility
- Make your site rank high with the most important search engines
- Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
- Use Google universal search, image search optimization, XML sitemaps, and more
- Choose the right keywords
- Track and measure your results
- Increase your exposure with shopping directories and retailers
- Boost your position with popular links and social networking sites
- Use pay–per–click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
55 of 56 people found the following review helpful
Format:Paperback
I have been reading a lot about SEO on the Internet and thought I would buy a book to see if I was missing anything.
I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.
I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.
I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.
I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).
The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.
I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.
The book is practical as opposed to technical and should be accessible to a broad readership.
The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)
There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........
This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.
If you are about to pay someone to build and SEO a site for you, you really want to read this, it will give you a good overview of what you are about to pay for, realistically what you can expect in terms of results, and have enough knowledge to see if the work has been done properly, or whether any work has been done at all!
I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.
I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.
I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.
I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).
The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.
I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.
The book is practical as opposed to technical and should be accessible to a broad readership.
The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)
There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........
This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.
If you are about to pay someone to build and SEO a site for you, you really want to read this, it will give you a good overview of what you are about to pay for, realistically what you can expect in terms of results, and have enough knowledge to see if the work has been done properly, or whether any work has been done at all!
8 of 8 people found the following review helpful
Format:Paperback
I have now read nearly every book out on SEO. This is by far the easiest to get through. The Chapers are well organised and the information is good. The one problem with the book is that it is American based, so all example and some points are not relevant to UK SEO.
3 of 3 people found the following review helpful
Format:Paperback
Very readable. Even the stuff you did know, you'll understand better after reading this book. The only down side - it is a little bit out of date (about a year and a half old at time or writing). Might be worth waiting for the next edition?
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Most Recent Customer Reviews
Great book!
This book is well written and easy to understand. If you are new to SEO then i recommend this as it takes you through all the basics. Read more
Published 2 months ago by Soozio
This book can save you serious money
I am surprised, how when I leave this book on my desk, how many people including clients say `I've read that and it's fantastic' or something similar. Read more
Published 6 months ago by TerryGoff
Outstanding clear guide
This is an outstanding clear guide to a complex subject. It is easy to read and the general techincal level was about right for me. Read more
Published 9 months ago by Jon_G
An easy book to read and understand
I find this book easy to read and understand. I am sure that once I have read the parts I need I will keep it as a reference book. Read more
Published 10 months ago by Ms. S. Leighton
Excellent Introduction and more
Excellent introduction to the field of SEO.
The book is full of common sense and has enough leads to get anyone going in the right direction, without the need to waste money... Read more
The book is full of common sense and has enough leads to get anyone going in the right direction, without the need to waste money... Read more
Published 13 months ago by A. Bellingan
Search Engine Optimisation
The successful "... for dummies" series of books is known the world over for the diversity of titles provided. Read more
Published 14 months ago by William Gc Roney
OK
Yeah, this really is a 'for dummies' book. It's a great starting point but fails to go into any particular detail. Read more
Published 21 months ago by Allie Springett
One of the best SEO books i have bought
In the begining I was a bit afraid of buying a book for dummies.
And I had a doubt. "Do I need a book for this king of people called "dummies" after been reading a lot of SEO... Read more
And I had a doubt. "Do I need a book for this king of people called "dummies" after been reading a lot of SEO... Read more
Published 23 months ago by Paulo Alexandre S. Teixeira
Informative, simple, easy reading
If you have little or no knowledge of SEO then this is a great place to start. This book can help to build the learning blocks for people starting out in SEO. Read more
Published 24 months ago by Mr. C. Coe
Excellent - I learned so much from this book
This book is an incredibly comprehensive overview of search engine optimisation. It's packed full with easy to understand tips and advice on improving your website's ranking in the... Read more
Published on 17 Mar 2010 by Katie123
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