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Product Description
Product Description
Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you′ll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.
Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You′ll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.
- Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools
- Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more
- Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results
- Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO
Search no further! This book is one–stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.
From the Back Cover
Search engine optimization is a big topic, but don′t worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your results. Success awaits!
Anatomy of a search engine — learn how search engines work and how to use them to your advantage
The mighty keyword — get the tools and learn tactics to research keywords and build keyword lists
Know thy competition — find out who your significant competitors are and uncover the hook that makes your business stand out
The meat of the matter — gather great ideas for web site content that will engage your visitors
Links to success — discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness
A firm foundation — see why your web server can make or break your SEO efforts and find out how to choose the perfect host
Market effectively — build your brand and boost your business with well–planned search marketing
Open the book and find:
Why it helps to have a programmer handy
Ethical guidelines you′ll want to follow
Tips on building keyword lists and themes
What you can learn from your competition
How to use a ranking monitor
Advice on creating spider–friendly sites
Help choosing an analytics package
Pointers on taking your online business global
10 books in 1
How Search Engines Work
Keyword Strategy
Competitive Positioning
SEO Web Design
Creating Content
Linking
Optimizing the Foundations
Analyzing Results
International SEO
Search Marketing
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Customer Reviews
All 3 books do have the same good advice on how to structure and name files etc. Now I understand why SEO is becoming an industry in itself.
There's also good advice on the internet to supplement the books. Google something like "use HTML meta tags".
I've given "Dummies" a 3 as I believe I will still dip in to it, but its not what I expected.
The good - the book does have a lot of useful information. It is especially strong on the technical aspects of SEO, such as how fast your server responds to Google queries. This is a relatively new emphasis in SEO and one that many beginners are not yet aware of. His concept of siloing - putting like items into like directories is also a very good way to conceptualize how you should organize your website.
But, like so many SEO books, the book suffers from esoterica fatigue. Too much information, too many details, and not enough clear "big picture" guidelines into what should be done when. As I have learned from my own SEO students, they often need a simple step-by-step guide to SEO, and need to prioritize their efforts. Yes, your server response speed is important, but getting your home page TITLE tag correct is even more so.
I would recommend this book for experts and advanced SEO people. For beginners, Peter Kent's SEO book is a better bet.
The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
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