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Search Engine Optimization for Dummies (For Dummies (Computers)) Paperback – 23 Apr 2004


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Product details

  • Paperback: 384 pages
  • Publisher: John Wiley & Sons (23 April 2004)
  • Language: English
  • ISBN-10: 0764567586
  • ISBN-13: 978-0764567582
  • Product Dimensions: 18.5 x 2 x 23.4 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Bestsellers Rank: 1,013,583 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

  “…required reading for anyone with a presence on the internet…better than the rest…might be the best investment you ever make…” (ITWales.com, August 2004)

“..money well spent if you’re serious about boosting your web potential…” (4 stars…)” (Internet Works, October 2004)

From the Back Cover

Build sites search engines love, and see your business boom

Find out how to make your site pop to the top when the search is on

Search engines, search directories, search systems – it’s enough to make you search for antacids! Well, relax – this book not only tells you which is which, it gives you the inside track on which ones to impress. Find out about pay–per–click search engine advertising, what your site needs to lure search engines, how and where to register, and more.

The Dummies Way

  • Explanations in plain English
  • "Get in, get out" information
  • Icons and other navigational aids
  • Tear–out cheat sheet
  • Top ten lists
  • A dash of humor and fun

Discover how to:

  • Choose powerful keywords for your pages
  • Increase visibility in search engines
  • Avoid penalties
  • Encourage other sites to link to yours
  • Track your hits
  • Use pay–per–click advertising productively

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Most Helpful Customer Reviews

59 of 60 people found the following review helpful By Mr. J. Hopkins on 22 Dec 2006
Format: Paperback
I have been reading a lot about SEO on the Internet and thought I would buy a book to see if I was missing anything.

I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.

I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.

I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.

I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).

The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.

I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.

The book is practical as opposed to technical and should be accessible to a broad readership.

The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)

There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........

This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.
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8 of 8 people found the following review helpful By Mr. G. T. James on 4 Mar 2009
Format: Paperback
I have now read nearly every book out on SEO. This is by far the easiest to get through. The Chapers are well organised and the information is good. The one problem with the book is that it is American based, so all example and some points are not relevant to UK SEO.
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3 of 3 people found the following review helpful By Jordan McClements on 21 Sep 2005
Format: Paperback Verified Purchase
Very readable. Even the stuff you did know, you'll understand better after reading this book. The only down side - it is a little bit out of date (about a year and a half old at time or writing). Might be worth waiting for the next edition?
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8 of 9 people found the following review helpful By lojo on 26 Sep 2006
Format: Paperback
The book is a breath of fresh air and thank God. Technical books can be quite boring but this one was different. It explains the exact do and dont's and how to's in plain English easy to read text, without too much of all the computer jargon and with a splash of humour.

Its perfect for the novice user to the professional person. Just excellent!
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13 of 15 people found the following review helpful By A Customer on 7 Jan 2006
Format: Paperback Verified Purchase
I run around a dozen websites and felt I needed to do some background reading on this subject, rather than just assume I knew all there was to know - I learnt plenty and cemented a lot of assumed knowledge.
I have a couple of other Dummies guides but this is by far the best - for the first time I read a Dummies book cover to cover, and in just two sittings.
The simple stuff, like ideal page layouts, is covered quickly so as not to be boring and the complex stuff like the Google PageRank algorithm is covered at a user friendly depth.
This is a well judged, well rounded guide covering a broad subject at an accessible depth. Recommended.
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1 of 1 people found the following review helpful By John Joyce on 27 Jun 2008
Format: Paperback
I've found the "Dummies" guides essential reading for all the various programmes I've used in creating websites for my 'Virtual Trilogy' and 'Captain Cockle' books and this one was no exception.

Beyond the easy-to-read style and the humorous cartoon illustrations the start each chapter there is a wealth of impressively detailed information on improving your Search Engine Optimisation. This ranges from an explanation of search engines and the way they work, to the simple choice of appropriate keywords and the more elaborate (and expensive) pay-per-click systems.

Don't be fooled by the name and the cartoon cover, this book is a seriously useful manual on the art and science of SEO. Essential reading for anyone interested in website development.
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6 of 7 people found the following review helpful By Amazon Customer on 3 April 2006
Format: Paperback Verified Purchase
Worth every penny of the price this book will guide you through the basics of search engine optimisation, and increasing the visibility of your web site to the search engines.
Full of common sense, it helped me to put my web site on the first page of google, Yahoo and MSN for masses of search terms and phrases, boosting my site visits massively. You can take what you learn here and apply it with some clever thought and planning to dominate and gain a competitive advantage over your competitors. You will learn for example, that you really only need to concern yourself with three or four of the search engines as many of the others derive records from the same sources.
Its coverage is fairly comprehensive, and is lacking only in coverage of new Google developments with Google Sitemaps.
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1 of 1 people found the following review helpful By Winand Steggerda on 28 May 2009
Format: Paperback
Although I was sceptical about 'for dummies' books, I really enjoyed this guide into search engine optimization. The book is easy to read and offers clear guidance on what you can do to improve visibility of your website. As far as I am concerned everybody who is professionally involved in (online) marketing should have an understanding of how search engines work and how to benefit from them. This book is a good intro.
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