Search Engine Optimization For Dummies
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Review
‘This book does not disappoint…a worthy edition to any bookshelf.’ (Goodreads.com, March 2011).
Product Description
The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks!
A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward–but–fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You′ll explore new and updated content on Bing, Google′s new "Caffeine" search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap!
- Provides you with a clear understanding of the basics of search engine optimization
- Details the techniques, tips, and tricks for getting your site ranked high and making your content appetizing to search engines
- Offers completely updated material on Bing, localized search optimization, video search optimization, Google′s new "Caffeine" search algorithm, and more
- Shows you how show up in product search marketing on Amazon, Barnes & Noble, eBay, Craigslist, and more
The search for the best introduction to search engine optimization is over! Search Engine Optimization For Dummies, 4th Edition offers everything you need to know to reach the top of the online mountain!
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Customer Reviews
Most Helpful Customer Reviews
55 of 56 people found the following review helpful
Format:Paperback
I have been reading a lot about SEO on the Internet and thought I would buy a book to see if I was missing anything.
I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.
I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.
I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.
I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).
The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.
I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.
The book is practical as opposed to technical and should be accessible to a broad readership.
The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)
There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........
This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.
If you are about to pay someone to build and SEO a site for you, you really want to read this, it will give you a good overview of what you are about to pay for, realistically what you can expect in terms of results, and have enough knowledge to see if the work has been done properly, or whether any work has been done at all!
I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.
I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.
I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.
I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).
The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.
I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.
The book is practical as opposed to technical and should be accessible to a broad readership.
The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)
There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........
This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.
If you are about to pay someone to build and SEO a site for you, you really want to read this, it will give you a good overview of what you are about to pay for, realistically what you can expect in terms of results, and have enough knowledge to see if the work has been done properly, or whether any work has been done at all!
8 of 8 people found the following review helpful
Format:Paperback
I have now read nearly every book out on SEO. This is by far the easiest to get through. The Chapers are well organised and the information is good. The one problem with the book is that it is American based, so all example and some points are not relevant to UK SEO.
3 of 3 people found the following review helpful
Format:Paperback
Very readable. Even the stuff you did know, you'll understand better after reading this book. The only down side - it is a little bit out of date (about a year and a half old at time or writing). Might be worth waiting for the next edition?
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Most Recent Customer Reviews
Great book!
This book is well written and easy to understand. If you are new to SEO then i recommend this as it takes you through all the basics. Read more
Published 2 months ago by Soozio
This book can save you serious money
I am surprised, how when I leave this book on my desk, how many people including clients say `I've read that and it's fantastic' or something similar. Read more
Published 6 months ago by TerryGoff
Outstanding clear guide
This is an outstanding clear guide to a complex subject. It is easy to read and the general techincal level was about right for me. Read more
Published 9 months ago by Jon_G
An easy book to read and understand
I find this book easy to read and understand. I am sure that once I have read the parts I need I will keep it as a reference book. Read more
Published 10 months ago by Ms. S. Leighton
Excellent Introduction and more
Excellent introduction to the field of SEO.
The book is full of common sense and has enough leads to get anyone going in the right direction, without the need to waste money... Read more
The book is full of common sense and has enough leads to get anyone going in the right direction, without the need to waste money... Read more
Published 13 months ago by A. Bellingan
Search Engine Optimisation
The successful "... for dummies" series of books is known the world over for the diversity of titles provided. Read more
Published 14 months ago by William Gc Roney
OK
Yeah, this really is a 'for dummies' book. It's a great starting point but fails to go into any particular detail. Read more
Published 21 months ago by Allie Springett
One of the best SEO books i have bought
In the begining I was a bit afraid of buying a book for dummies.
And I had a doubt. "Do I need a book for this king of people called "dummies" after been reading a lot of SEO... Read more
And I had a doubt. "Do I need a book for this king of people called "dummies" after been reading a lot of SEO... Read more
Published 23 months ago by Paulo Alexandre S. Teixeira
Informative, simple, easy reading
If you have little or no knowledge of SEO then this is a great place to start. This book can help to build the learning blocks for people starting out in SEO. Read more
Published 24 months ago by Mr. C. Coe
Excellent - I learned so much from this book
This book is an incredibly comprehensive overview of search engine optimisation. It's packed full with easy to understand tips and advice on improving your website's ranking in the... Read more
Published on 17 Mar 2010 by Katie123
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