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Search Engine Optimization For Dummies (For Dummies (Computers)) [Paperback]

Peter Kent
4.6 out of 5 stars  See all reviews (38 customer reviews)

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Search Engine Optimization For Dummies Search Engine Optimization For Dummies 4.5 out of 5 stars (2)
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Book Description

5 Nov 2010 For Dummies (Computers)
The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks! A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward–but–fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You′ll explore new and updated content on Bing, Google′s new "Caffeine" search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap! Provides you with a clear understanding of the basics of search engine optimization Details the techniques, tips, and tricks for getting your site ranked high and making your content appetizing to search engines Offers completely updated material on Bing, localized search optimization, video search optimization, Google′s new "Caffeine" search algorithm, and more Shows you how show up in product search marketing on Amazon, Barnes & Noble, eBay, Craigslist, and more The search for the best introduction to search engine optimization is over! Search Engine Optimization For Dummies, 4 th Edition offers everything you need to know to reach the top of the online mountain!

Product details

  • Paperback: 456 pages
  • Publisher: John Wiley & Sons; 4th Edition edition (5 Nov 2010)
  • Language: English
  • ISBN-10: 0470881046
  • ISBN-13: 978-0470881040
  • Product Dimensions: 18.9 x 2.4 x 23.5 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Bestsellers Rank: 157,210 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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‘This book does not disappoint…a worthy edition to any bookshelf.’ (Goodreads.com, March 2011).

From the Back Cover

Learn the secrets that search engines like and move your Web site to the top! What good is a great–looking Web site if your target audience can′t find it? This book reveals the dos and don′ts so that you can build in search engine–friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more! Know what you′re dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business Build it right — find out how to construct your site with the information that search engines need to index it properly Cover all bases — get your site listed in product and shopping indexes and local–search services Love those links — find sites to link to yours and choose links that boost your position Watch this — use video to make your site more visible, and build traffic with social networking sites Open the book and find: How search engines work Techniques search engines like and ones they hate What keywords are and how to use them How to make your site both useful and visible Page–building tips Small things that can make a big difference How to redeem your site if something goes wrong Ten common myths about SEO

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
59 of 60 people found the following review helpful
5.0 out of 5 stars Very good overview 22 Dec 2006
I have been reading a lot about SEO on the Internet and thought I would buy a book to see if I was missing anything.

I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.

I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.

I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.

I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).

The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.

I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.

The book is practical as opposed to technical and should be accessible to a broad readership.

The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)

There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........

This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.
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8 of 8 people found the following review helpful
4.0 out of 5 stars Nice...well layed out. 4 Mar 2009
I have now read nearly every book out on SEO. This is by far the easiest to get through. The Chapers are well organised and the information is good. The one problem with the book is that it is American based, so all example and some points are not relevant to UK SEO.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent 21 Sep 2005
Format:Paperback|Verified Purchase
Very readable. Even the stuff you did know, you'll understand better after reading this book. The only down side - it is a little bit out of date (about a year and a half old at time or writing). Might be worth waiting for the next edition?
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8 of 9 people found the following review helpful
5.0 out of 5 stars This book is brilliant! 26 Sep 2006
By lojo
The book is a breath of fresh air and thank God. Technical books can be quite boring but this one was different. It explains the exact do and dont's and how to's in plain English easy to read text, without too much of all the computer jargon and with a splash of humour.

Its perfect for the novice user to the professional person. Just excellent!
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13 of 15 people found the following review helpful
5.0 out of 5 stars Just about right 7 Jan 2006
By A Customer
Format:Paperback|Verified Purchase
I run around a dozen websites and felt I needed to do some background reading on this subject, rather than just assume I knew all there was to know - I learnt plenty and cemented a lot of assumed knowledge.
I have a couple of other Dummies guides but this is by far the best - for the first time I read a Dummies book cover to cover, and in just two sittings.
The simple stuff, like ideal page layouts, is covered quickly so as not to be boring and the complex stuff like the Google PageRank algorithm is covered at a user friendly depth.
This is a well judged, well rounded guide covering a broad subject at an accessible depth. Recommended.
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6 of 7 people found the following review helpful
Format:Paperback|Verified Purchase
Worth every penny of the price this book will guide you through the basics of search engine optimisation, and increasing the visibility of your web site to the search engines.
Full of common sense, it helped me to put my web site on the first page of google, Yahoo and MSN for masses of search terms and phrases, boosting my site visits massively. You can take what you learn here and apply it with some clever thought and planning to dominate and gain a competitive advantage over your competitors. You will learn for example, that you really only need to concern yourself with three or four of the search engines as many of the others derive records from the same sources.
Its coverage is fairly comprehensive, and is lacking only in coverage of new Google developments with Google Sitemaps.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Search Engine Optimization clarified 28 May 2009
Although I was sceptical about 'for dummies' books, I really enjoyed this guide into search engine optimization. The book is easy to read and offers clear guidance on what you can do to improve visibility of your website. As far as I am concerned everybody who is professionally involved in (online) marketing should have an understanding of how search engines work and how to benefit from them. This book is a good intro.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Easy to read and understandable 18 Feb 2009
I bought this as i run a website and have no idea about seo. i was worried that it would be too technical for me as this subject has always been left to my web designer, but a few pages in i found i was able to have meaningful conversations with my IT man and now that i have finished the book, he has asked to borrow it.....
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Most Recent Customer Reviews
4.0 out of 5 stars Search Engine Optimisation for dummies - definitately makes it
Even as an IT professional, it's always useful to start with the basics before working up so the Dummies books are a good place to start. Read more
Published 25 days ago by eurisko
5.0 out of 5 stars Search Engine Optimisation made very easy
Peter Kent writes in a very engaging, understandable and clear style. He managed within a couple of chapters to dispel a number of myths that are out there about SEO. Read more
Published 4 months ago by Hags
4.0 out of 5 stars I bought this item for my computer!
It is a really good buy as I have gained and learnt new things from it and I would suggest this to anyone thinking of starting up an online business as it has some very good tips!
Published 7 months ago by vennisha
5.0 out of 5 stars Good purchase
Helpful book and very easy to read if you are non- IT. I would recommend for starters and move to more advanced after.
Published 8 months ago by Paul
5.0 out of 5 stars Recomended
It's a book. You open the cover and read the contents!!!
It is very informative and written in such a simple way that even managers will be able to understand it - if they... Read more
Published 17 months ago by Style Perfumes
5.0 out of 5 stars better than you could ever imagine!
Just do what he says and that's all! This book is much much more than that it claims to be! I do not know if it is the only gate to success but be sure, it is the absolute one! Read more
Published on 29 July 2012 by telis
3.0 out of 5 stars Out of Date
I'm a novice when it comes to SEO, so I bought this book to learn more about search engine optimization. Read more
Published on 9 July 2012 by Clare Hudson
5.0 out of 5 stars Great book!
This book is well written and easy to understand. If you are new to SEO then i recommend this as it takes you through all the basics. Read more
Published on 5 Mar 2012 by Amazon Customer
5.0 out of 5 stars This book can save you serious money
I am surprised, how when I leave this book on my desk, how many people including clients say `I've read that and it's fantastic' or something similar. Read more
Published on 12 Nov 2011 by TerryGoff
5.0 out of 5 stars Outstanding clear guide
This is an outstanding clear guide to a complex subject. It is easy to read and the general techincal level was about right for me. Read more
Published on 16 Aug 2011 by Jon_G
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