The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks! A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward–but–fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You′ll explore new and updated content on Bing, Google′s new "Caffeine" search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap! Provides you with a clear understanding of the basics of search engine optimization Details the techniques, tips, and tricks for getting your site ranked high and making your content appetizing to search engines Offers completely updated material on Bing, localized search optimization, video search optimization, Google′s new "Caffeine" search algorithm, and more Shows you how show up in product search marketing on Amazon, Barnes & Noble, eBay, Craigslist, and more The search for the best introduction to search engine optimization is over! Search Engine Optimization For Dummies, 4 th Edition offers everything you need to know to reach the top of the online mountain!
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‘This book does not disappoint…a worthy edition to any bookshelf.’ (Goodreads.com, March 2011).
From the Back Cover
Learn the secrets that search engines like and move your Web site to the top! What good is a great–looking Web site if your target audience can′t find it? This book reveals the dos and don′ts so that you can build in search engine–friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more! Know what you′re dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business Build it right — find out how to construct your site with the information that search engines need to index it properly Cover all bases — get your site listed in product and shopping indexes and local–search services Love those links — find sites to link to yours and choose links that boost your position Watch this — use video to make your site more visible, and build traffic with social networking sites Open the book and find: How search engines work Techniques search engines like and ones they hate What keywords are and how to use them How to make your site both useful and visible Page–building tips Small things that can make a big difference How to redeem your site if something goes wrong Ten common myths about SEO
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
58 of 59 people found the following review helpful
Format:Paperback
I have been reading a lot about SEO on the Internet and thought I would buy a book to see if I was missing anything.
I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.
I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.
I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.
I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).
The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.
I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.
The book is practical as opposed to technical and should be accessible to a broad readership.
The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)
There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........
This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.
If you are about to pay someone to build and SEO a site for you, you really want to read this, it will give you a good overview of what you are about to pay for, realistically what you can expect in terms of results, and have enough knowledge to see if the work has been done properly, or whether any work has been done at all!
I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.
I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.
I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.
I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).
The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.
I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.
The book is practical as opposed to technical and should be accessible to a broad readership.
The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)
There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........
This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.
If you are about to pay someone to build and SEO a site for you, you really want to read this, it will give you a good overview of what you are about to pay for, realistically what you can expect in terms of results, and have enough knowledge to see if the work has been done properly, or whether any work has been done at all!
8 of 8 people found the following review helpful
Format:Paperback
I have now read nearly every book out on SEO. This is by far the easiest to get through. The Chapers are well organised and the information is good. The one problem with the book is that it is American based, so all example and some points are not relevant to UK SEO.
3 of 3 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Very readable. Even the stuff you did know, you'll understand better after reading this book. The only down side - it is a little bit out of date (about a year and a half old at time or writing). Might be worth waiting for the next edition?
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Most Recent Customer Reviews
5.0 out of 5 stars
Recomended
It's a book. You open the cover and read the contents!!!
It is very informative and written in such a simple way that even managers will be able to understand it - if they... Read more
It is very informative and written in such a simple way that even managers will be able to understand it - if they... Read more
Published 2 months ago by Style Perfumes
5.0 out of 5 stars
better than you could ever imagine!
Just do what he says and that's all! This book is much much more than that it claims to be! I do not know if it is the only gate to success but be sure, it is the absolute one! Read more
Published 9 months ago by telis
3.0 out of 5 stars
Out of Date
I'm a novice when it comes to SEO, so I bought this book to learn more about search engine optimization. Read more
Published 10 months ago by Clare Hudson
5.0 out of 5 stars
Great book!
This book is well written and easy to understand. If you are new to SEO then i recommend this as it takes you through all the basics. Read more
Published 14 months ago by Zoo
5.0 out of 5 stars
This book can save you serious money
I am surprised, how when I leave this book on my desk, how many people including clients say `I've read that and it's fantastic' or something similar. Read more
Published 18 months ago by TerryGoff
5.0 out of 5 stars
Outstanding clear guide
This is an outstanding clear guide to a complex subject. It is easy to read and the general techincal level was about right for me. Read more
Published 21 months ago by Jon_G
4.0 out of 5 stars
An easy book to read and understand
I find this book easy to read and understand. I am sure that once I have read the parts I need I will keep it as a reference book. Read more
Published 22 months ago by Ms. S. Leighton
5.0 out of 5 stars
Excellent Introduction and more
Excellent introduction to the field of SEO.
The book is full of common sense and has enough leads to get anyone going in the right direction, without the need to waste money... Read more
The book is full of common sense and has enough leads to get anyone going in the right direction, without the need to waste money... Read more
Published on 20 April 2011 by abell46
4.0 out of 5 stars
Search Engine Optimisation
The successful "... for dummies" series of books is known the world over for the diversity of titles provided. Read more
Published on 27 Mar 2011 by William Gc Roney
4.0 out of 5 stars
OK
Yeah, this really is a 'for dummies' book. It's a great starting point but fails to go into any particular detail. Read more
Published on 24 Aug 2010 by Allie Springett
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