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Product Description
Product Description
Search engine optimization (SEO) is an ever–growing and powerful form of online marketing that allows business to grow in a faster, more cost–effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides.
Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search–engine marketing principles such as keyword generation, on–site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more.
- Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing
- Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search–engine marketing
- Offers you a strong foundation for developing successful SEO strategies
Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
From the Back Cover
Welcome to the only guidebook series that takes a visual approach to professional–level computer topics. Open the book and you′ll discover step–by–step screen shots that demonstrate over 140 key search engine optimization techniques, including:
Identifying your target audience
Using and optimizing meta tags
Optimizing your site for multiple browsers
Writing effective content
Building communities with blogs and forums
Using Google Analytics
Gaining exposure through social media
Creating pay–per–click campaigns
Maximizing the use of other search engines
Monetizing traffic on your site
"Search–engine optimiza–tion is, with–out question, one of the highest ROI activities a business can undertake. It′s also one of the most misunderstood. Fortunately, we′ve got people like Kris to act as our tour guide and translator." — Rand Fishkin, SEOmoz
High–resolution screen shots demonstrate each task
Succinct explanations walk you through step by step
Two–page lessons break big topics into bite–sized modules
"Apply It" and "Extra" sidebars highlight useful tips
Target your audience, create strong pages, use keywords, and build links
Master powerful techniques with visual instructions
Browse and search another edition of this book.
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Customer Reviews
Another observation is that the content becomes a bit of a parody in that many of the things referred to seem only to apply to big corporate companies, hardly the sort of customer to read this book. However as a small business, doing seo ourselves (and this is surely the target market to read such a book) I find myself thinking that certain recommendations will be useless for the typical small business, something that is not addressed or acknowledged in this book. What annoys me slightly is that the reviews provided on the inside page are way different from mine and seem to totally over promise on the delivery in reality.
I purchased a couple of SEO books and this is the one I reach out for when I want to refresh my memory.
Also it has a bunch of links, sites and services that are worth the price of the book alone.
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