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Search Engine Optimization All-in-One For Dummies [Paperback]

Bruce Clay , Susan Esparza
3.0 out of 5 stars  See all reviews (1 customer review)
Price: 27.99 & FREE Delivery in the UK. Details
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Book Description

27 Jan 2012 For Dummies
Ten minibooks cover all you need to know about search engine optimization Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you′ll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO. Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You′ll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results. Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO Search no further! This book is one–stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

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Product details

  • Paperback: 768 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (27 Jan 2012)
  • Language: English
  • ISBN-10: 1118024419
  • ISBN-13: 978-1118024416
  • Product Dimensions: 4.5 x 19.1 x 23.5 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 422,952 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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From the Back Cover

Make your web site irresistible to search engines and watch your business grow! Search engine optimization is a big topic, but don′t worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your results. Success awaits! Anatomy of a search engine — learn how search engines work and how to use them to your advantage The mighty keyword — get the tools and learn tactics to research keywords and build keyword lists Know thy competition — find out who your significant competitors are and uncover the hook that makes your business stand out The meat of the matter — gather great ideas for web site content that will engage your visitors Links to success — discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness A firm foundation — see why your web server can make or break your SEO efforts and find out how to choose the perfect host Market effectively — build your brand and boost your business with well–planned search marketing Open the book and find: Why it helps to have a programmer handy Ethical guidelines you′ll want to follow Tips on building keyword lists and themes What you can learn from your competition How to use a ranking monitor Advice on creating spider–friendly sites Help choosing an analytics package Pointers on taking your online business global 10 books in 1 How Search Engines Work Keyword Strategy Competitive Positioning SEO Web Design Creating Content Linking Optimizing the Foundations Analyzing Results International SEO Search Marketing

About the Author

Bruce Clay is a professional search engine optimization consultant. He has been interviewed by Wired magazine, and his company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research. Susan Esparza is a senior editor with Bruce Clay, Inc.

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8 of 9 people found the following review helpful
3.0 out of 5 stars disappointed dummy 9 Jun 2009
By K J
Format:Paperback|Verified Purchase
Lots of good background and theory, but after an hour of searching I couldn't find where it explained how to construct the header code to put in the tags, description etc. If its in there it poorly indexed or identified. Without this I couldn't actually begin to optimise.I found Nigel T Packers "Internet Marketing - How to get a website that works for your business" and David Viney's "Get to the Top on Google" more useful and easier to follow at this stage. I'm using both and cross referencing. Dummies like me need simple instructions like "Go to the header, enter this code...".

All 3 books do have the same good advice on how to structure and name files etc. Now I understand why SEO is becoming an industry in itself.

There's also good advice on the internet to supplement the books. Google something like "use HTML meta tags".

I've given "Dummies" a 3 as I believe I will still dip in to it, but its not what I expected.
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Amazon.com: 4.4 out of 5 stars  30 reviews
28 of 31 people found the following review helpful
4.0 out of 5 stars SEO Optimization 11 Oct 2009
By Richard Niell Donovan - Published on Amazon.com
Format:Paperback|Verified Purchase
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.

The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
17 of 18 people found the following review helpful
5.0 out of 5 stars Thank you Bruce Clay and Susan Esparza 15 July 2009
By Kevin P. Buccinna - Published on Amazon.com
Format:Paperback|Verified Purchase
I am a newbie to Search Engine Optimzation and Search Engine Marketing. When I first eyed this book and saw that it contained nearly 750 pages I thought this would be just another "tech book" that I would start to read and then abandon to my pile of other unfinished readings. This book is really an easy read and the authors make it such. Not only are you learnng SEO but also SEM for business. This is the first instructional book that I actually looked forward to the next chapter. I must admit that there is a lot of information to absorb but because, "you do have to sweat the small stuff", all info is pertinent.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
8 of 8 people found the following review helpful
5.0 out of 5 stars This Book Will Prompt You to Get Busy! 30 Sep 2009
By Sparkle - Published on Amazon.com
Format:Paperback|Verified Purchase
I am new to SEO. I am studying up for my career as well as for our family business. As a beginner, I am pleased to say I felt like it was written in a way that was easy to grasp, which I did not expect. I read most of it with my computer right next to me so I could check out our own website and those of our competitors. It's almost like a checklist with more meat to make sure you do the most you can to be near the top of the list when someone searches for your offering. It is a big, thick book with a lot of information. I should have read up on SEO sooner.

I would recommend this for any business owner currently with or considering a web presence. (I know I would have done things differently had I read this book before getting our site designed.) Also, marketing, sales or customer services execs. may find this handy as they look to increase sales / revenue and/or the ability for their customers to find their product or service easily on the web.
7 of 7 people found the following review helpful
5.0 out of 5 stars Top Notch Complete SEO Information Source 14 Aug 2009
By Stephanie - Published on Amazon.com
Format:Paperback
From beginner to pro, this book is appropriate. It is an outstanding desktop book for anyone responsible for creating a website or a product that runs on the web. We are all lucky that an industry pioneer like Bruce Clay has condensed his knowledge into something anyone can buy for less than $30!
6 of 6 people found the following review helpful
5.0 out of 5 stars Great all-around SEO book 20 July 2009
By Citizen Reviewer - Published on Amazon.com
Format:Paperback
Search Engine Optimization All-in-One Desk Reference For Dummies (and make sure that it is this book, as there's another one with a similar title floating out there that I know nothing about) is an in-depth informative book. I always thought the Dummies series to be very basic, more like a Wikipedia entry, but when I saw that Bruce Clay wrote this I had to buy it.

I've read Bruce Clay's newsletter and attended his training class out in Simi Valley, and truly he is the authority on SEO. I consider myself a pretty good SEO, but this book helps reinforce everything, and at 768 pages, unless you know everything about SEO, you'll find a lot of good information in here (if you sit on any panels at SES, SMX or other SEO-based conferences, please read this before spewing what you personally think is correct).

There aren't many books on this subject that are worth anything, or as easy to read.
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