I can't help but think the review previously is a bit fake. The bit about reaching 'the top' after reading this book is a bit of an alarm bell ringing cliche. This review is honest though, I read this book and I do have a lot of experience in this area and if I could sum it up succinctly, clients often see 'SEO' as a magic word that means success on the web, you 'do' SEO and suddenly you dominate online and the reason they currently don't do well is because they don't 'have' SEO. This book is for these people, a good reference to enlighten them as to what it actually is, how they can help themselves and what is good practice when it comes to trying to grow your website. There's not a lot of advanced information but then that helps to keep things simple for those wanting the basics, and it's free!