on 11 January 2006
This book represents a very good and concise manual for anyone wanting to learn about the entire field of search engine marketing.
It's very comprehensive in terms of topics covered and references to available software tools, but personally I had expected much more in the way of sophisticated how to guides for search marketing issues - specific platform related hacks, code snippets etc and in this area I felt it lacked.
If you already have good experience in the search marketing sector you might find the book a bit more basic than you'd expect, if you haven't then definitely buy it.
on 27 July 2006
Search engine marketing inc. is a very comprehensive guide to develop a search marketing plan on the strategy level. It introduces several new concepts for keyword-demand and supply and how to research keyword demand potential. As both authors are professional search marketers, they know what they talk about. This book specially focuses on the organic and paid search campaigns for the bigger companies. It discusses the organisational pitfalls of big organisations and how to coop with them. A lot of SEO, keyword and link building software tools is reviewed too. A big thump up for Bill Hunt and Mike Moran.
Drs. K Deelstra Seo expert InternetEffect, the Netherlands and author of the Dutch book about search marketing "Handboek zoekmachinemarketing".