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Screw Business as Usual [Hardcover]

Richard Branson
4.1 out of 5 stars  See all reviews (21 customer reviews)

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Book Description

8 Dec 2011

Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down - to shift our values, to switch from a profit focus to caring for people, communities and the planet.

With inspiration for everyone, Screw Business As Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.

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Product details

  • Hardcover: 372 pages
  • Publisher: Portfolio (8 Dec 2011)
  • Language: English
  • ISBN-10: 1591844347
  • ISBN-13: 978-1591844341
  • Product Dimensions: 21.7 x 14.8 x 3.2 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: 1,195,986 in Books (See Top 100 in Books)

More About the Author

Richard Branson was born in 1950 and educated at Stowe School. It was here that he began to set up Student Magazine when he was just 16. By 17 he'd also set up Student Advisory Centre, which was a charity to help young people. In 1970 he founded Virgin as a mail order record retailer, and not long after he opened a record shop in Oxford Street, London. During 1972 a recording studio was built in Oxfordshire, and the first Virgin artist, Mike Oldfield, recorded "Tubular Bells" which was released in 1973. This album went on to sell over 5 million copies. Since then many household names, including Belinda Carlisle, Genesis, Phil Collins, Janet Jackson and The Rolling Stones have helped to make Virgin Music one of the top six record companies in the world. The equity of Virgin Music Group - record labels, music publishing, and recording studios was sold to THORN EMI in 1992 in a US$1billion deal. The Virgin Group has now expanded into international music Megastores, air travel, mobile, financial, retail, music, internet, drinks, rail, hotels and leisure, with around 200 companies in over 30 countries. Richard is married with two children and spends most of his time at his home on Necker Island.

Product Description


A tantalising glimpse into the workings of the global elite ... as well as plenty of food for thought for the new generation of business leaders who say they want to make the world a better place as well as turn a profit. (The Economist) --This text refers to the Paperback edition.

Book Description

A new Business book from Richard Branson - set to be another business bestseller

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
12 of 12 people found the following review helpful
5.0 out of 5 stars Inspiring 29 Dec 2011
Format:Paperback|Verified Purchase
Its full of inspiring stories and detail, and I totally identify with his mission to create so much more than just business. Its helped me think in different ways about how my business can contribute fully to society and the urgent push towards cleaning up and creating sustainable world.

Also until I read Screw Business I hadn't realised that the Virgin Money Giving site was around and also about two thirds less expensive than the competition, Richard Branson has long been an inspiration to me in business but this new book is just so in tune - I like the way he has turned Virgin's focus to the huge problems we face today. The elders, Virgin Unite, Virgin Green Fund, the carbon war room and the prize for finding a geo-engineering solution to finding a way of extracting carbon from the planet are all detailed in here.
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9 of 9 people found the following review helpful
Lets get past the fact the Sir Richard Branson is a very good promotional guy and that selling himself is one thing he does well in this book. I was torn between a 3* and 4* based on the amount of self promotion that goes on in this book. As you can see I plumped for the high rating.

Why! If you can get past the self PR, the message that the book puts over is very real. The message is clear and the concept that business needs to change for the better well put. We need to think less of what we do with profits we make or earn as employees and see that we can create a better society all round. Greed is endemic and rampant and our unfortunately titled 'political leaders' (which ever of the top three you are affiliated or have leanings towards) are more interested in the next vote instead of doing something about the way we live and do business. The same can be said for many business leaders and companies where there is the drive to maximise obscene profits.

But you can see shoots of the new movements for responsible business like Innocent Smoothies, John Lewis and the like. I bet you can come up with your own list. There is a ground swell for more responsible leaders who actually do something for society instead of playing lip service to the idea.

As Bob Dylon wrote 'You're going to have to serve someone, it may be the devil, It may be the Lord, but you're going to have to serve someone'.

Today there is ground swell to serve and support community. Its flegling and new but it is growing. There is a ground swell to serve our society or community.

This book illustrates issues and actions that are happening. If you can get past certain aspects that may grate with certain people. Not everyone likes Mr Branson.
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5 of 5 people found the following review helpful
5.0 out of 5 stars Doing good is good for business 5 Mar 2012
By James B
Having Richard Branson's actively promote `doing good is good for business' can only be a good thing. Not only does he walk his talk now that he has multi millions at his disposal he adopted the same philosophy as a teenager when he set up the student magazine offering help lines and support to students. If every business took a leaf out of his book and adopted the same approach the world would be a better place in a short space of time. I didn't view the stories as self promotion I saw them as real life examples of how you can put `doing good is good for business' into practice, what could be better than to lead by example.
In my opinion this book isn't just for business owners it should be read by everyone on the planet.
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5 of 5 people found the following review helpful
5.0 out of 5 stars A real eye-opener 13 Feb 2012
By Jamess
This book gives great insight into what selfless things businesses and individuals are doing around the world to make a real change.
Until i read this book i never realised what efforts the virgin team make to approach things differently and offer help to those who need it most but are sometimes to proud to ask.

The Branson 'haters' (BA staff) may talk this book down and give it bad reviews as they don't like his style - but you cannot deny the points that he raises and how we all need to look at business from a new angle
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5 of 5 people found the following review helpful
5.0 out of 5 stars This is a really interesting book 6 Feb 2012
For anyone who believes that there is a different way of doing business than the 'short-term maximisation of profits', then this provides the foundation you've been looking for. It is the most 'real' of any books that have been written on the subject. Every economist and politician, not to mention any far-sighted business person should read this book.
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4 of 4 people found the following review helpful
Is there anything Richard Branson can't do? Beyond being one of the most successful entrepreneurs of our age, he's also committed to changing the world, in fun and exciting ways. Screw Business as Usual presents a fabulous case for the need of entrepreneurs (and the rest of us!) to be more socially conscious and aware. An enjoyable and uplifting read!
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By Tim
Format:Kindle Edition|Verified Purchase
I had thought this book was going to be about business, and help out someone who was trying to start up and make a successful time of it. I am struggling to get through it as so far (75% of the way through) it has mainly been name dropping famous business leaders who have achieved great things, but not really in the same realm that the rest of us occupy.

I think Branson is trying to inspire massive change which is a great thing but I just don't really get the flow of this book and it hasn't really inspired me or given me much insight on how to achieve such change.
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Most Recent Customer Reviews
5.0 out of 5 stars insightful
really interesting look at what people around the world are doing, in an attempt to move from simple donations to good causes to more robust business models
Published 4 months ago by tomnomnom
3.0 out of 5 stars we have heard it before
Unfortunatly this book is not as catchy as "business stripped bare" it feels more like something that accidently landed on the shelf.
Published 6 months ago by Christian Agersund
5.0 out of 5 stars Fantastic!
Richard Branson articulates a compelling world view that makes the case for a more authentic form of capitalism. Read more
Published 12 months ago by U. Subramanian
5.0 out of 5 stars The most important business book in 2011-13
Richard Branson sends a message to leaders in the private and public sectors around the world. Join him in his attempt to explore new frontiers
Published 15 months ago by Jeppe Gustafsson
5.0 out of 5 stars Inspiring
It's good to know that there are succesfull business people that are trying
to discuss new business models. Read more
Published 17 months ago by alessandro mondelli
5.0 out of 5 stars Fantastic book
I use this book all the time for leadership and management references. It has many thought provoking and idea generating parts to it
Published 17 months ago by starfishamigo
4.0 out of 5 stars Ethical Capitalism
Richards Branson puts his money where his mouth is, and tells us how doing good is good for business. Read more
Published 20 months ago by Gordon Ross
5.0 out of 5 stars Arrived in perfect condition in good time
Really enjoying this book - provide a fresh business perspective and champions the notion that businesses can create a profitable and sustainable future by giving back to the... Read more
Published 20 months ago by Ms. Sally Brand
5.0 out of 5 stars Run and buy this book
Richard Branson is unique and he got the best ways of solving the problems on this planet in a way that people make business and help at the same time. Read more
Published 21 months ago by Rino Solberg
3.0 out of 5 stars lip service
i have read 37 pages in and have found that this book provides lip service or as a marketing book stratedgy which richard branson has used to get his his message out there. Read more
Published on 24 Aug 2012 by BATS201
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