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Screw Business as Usual Paperback – 17 Nov 2011

26 customer reviews

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Product details

  • Paperback: 384 pages
  • Publisher: Virgin Books (17 Nov. 2011)
  • Language: English
  • ISBN-10: 0753539799
  • ISBN-13: 978-0753539798
  • Product Dimensions: 13.5 x 2.7 x 21.6 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Bestsellers Rank: 331,460 in Books (See Top 100 in Books)

More About the Author

Richard Branson was born in 1950 and educated at Stowe School. It was here that he began to set up Student Magazine when he was just 16. By 17 he'd also set up Student Advisory Centre, which was a charity to help young people. In 1970 he founded Virgin as a mail order record retailer, and not long after he opened a record shop in Oxford Street, London. During 1972 a recording studio was built in Oxfordshire, and the first Virgin artist, Mike Oldfield, recorded "Tubular Bells" which was released in 1973. This album went on to sell over 5 million copies. Since then many household names, including Belinda Carlisle, Genesis, Phil Collins, Janet Jackson and The Rolling Stones have helped to make Virgin Music one of the top six record companies in the world. The equity of Virgin Music Group - record labels, music publishing, and recording studios was sold to THORN EMI in 1992 in a US$1billion deal. The Virgin Group has now expanded into international music Megastores, air travel, mobile, financial, retail, music, internet, drinks, rail, hotels and leisure, with around 200 companies in over 30 countries. Richard is married with two children and spends most of his time at his home on Necker Island.

Product Description

Review

A tantalising glimpse into the workings of the global elite ... as well as plenty of food for thought for the new generation of business leaders who say they want to make the world a better place as well as turn a profit. (The Economist)

Book Description

A new Business book from Richard Branson - set to be another business bestseller

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Customer Reviews

4.1 out of 5 stars

Most Helpful Customer Reviews

13 of 13 people found the following review helpful By Amazon Customer on 29 Dec. 2011
Format: Paperback Verified Purchase
Its full of inspiring stories and detail, and I totally identify with his mission to create so much more than just business. Its helped me think in different ways about how my business can contribute fully to society and the urgent push towards cleaning up and creating sustainable world.

Also until I read Screw Business I hadn't realised that the Virgin Money Giving site was around and also about two thirds less expensive than the competition, Richard Branson has long been an inspiration to me in business but this new book is just so in tune - I like the way he has turned Virgin's focus to the huge problems we face today. The elders, Virgin Unite, Virgin Green Fund, the carbon war room and the prize for finding a geo-engineering solution to finding a way of extracting carbon from the planet are all detailed in here.
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9 of 9 people found the following review helpful By K. P. Rose on 16 Dec. 2011
Format: Paperback
Lets get past the fact the Sir Richard Branson is a very good promotional guy and that selling himself is one thing he does well in this book. I was torn between a 3* and 4* based on the amount of self promotion that goes on in this book. As you can see I plumped for the high rating.

Why! If you can get past the self PR, the message that the book puts over is very real. The message is clear and the concept that business needs to change for the better well put. We need to think less of what we do with profits we make or earn as employees and see that we can create a better society all round. Greed is endemic and rampant and our unfortunately titled 'political leaders' (which ever of the top three you are affiliated or have leanings towards) are more interested in the next vote instead of doing something about the way we live and do business. The same can be said for many business leaders and companies where there is the drive to maximise obscene profits.

But you can see shoots of the new movements for responsible business like Innocent Smoothies, John Lewis and the like. I bet you can come up with your own list. There is a ground swell for more responsible leaders who actually do something for society instead of playing lip service to the idea.

As Bob Dylon wrote 'You're going to have to serve someone, it may be the devil, It may be the Lord, but you're going to have to serve someone'.

Today there is ground swell to serve and support community. Its flegling and new but it is growing. There is a ground swell to serve our society or community.

This book illustrates issues and actions that are happening. If you can get past certain aspects that may grate with certain people. Not everyone likes Mr Branson.
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5 of 5 people found the following review helpful By James B on 5 Mar. 2012
Format: Paperback
Having Richard Branson's actively promote `doing good is good for business' can only be a good thing. Not only does he walk his talk now that he has multi millions at his disposal he adopted the same philosophy as a teenager when he set up the student magazine offering help lines and support to students. If every business took a leaf out of his book and adopted the same approach the world would be a better place in a short space of time. I didn't view the stories as self promotion I saw them as real life examples of how you can put `doing good is good for business' into practice, what could be better than to lead by example.
In my opinion this book isn't just for business owners it should be read by everyone on the planet.
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5 of 5 people found the following review helpful By Jamess on 13 Feb. 2012
Format: Paperback
This book gives great insight into what selfless things businesses and individuals are doing around the world to make a real change.
Until i read this book i never realised what efforts the virgin team make to approach things differently and offer help to those who need it most but are sometimes to proud to ask.

The Branson 'haters' (BA staff) may talk this book down and give it bad reviews as they don't like his style - but you cannot deny the points that he raises and how we all need to look at business from a new angle
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5 of 5 people found the following review helpful By Jimmy Robinson on 6 Feb. 2012
Format: Paperback
For anyone who believes that there is a different way of doing business than the 'short-term maximisation of profits', then this provides the foundation you've been looking for. It is the most 'real' of any books that have been written on the subject. Every economist and politician, not to mention any far-sighted business person should read this book.
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4 of 4 people found the following review helpful By Rebekkah on 16 Dec. 2011
Format: Paperback
Is there anything Richard Branson can't do? Beyond being one of the most successful entrepreneurs of our age, he's also committed to changing the world, in fun and exciting ways. Screw Business as Usual presents a fabulous case for the need of entrepreneurs (and the rest of us!) to be more socially conscious and aware. An enjoyable and uplifting read!
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Format: Paperback
Length: 9:59 Mins
'Screw Business as Usual' is a compelling read. It's less about the larger-than-life Sir Richard Branson and more about the creation of Virgin Unite. Though I did find the insights into what prompted him to get into philanthropy fascinating. ("There was something missing.")

Over the past decade Virgin Unite has launched a series of high-impact legacy projects - from the Carbon War Room (co-ordinating the fight on carbon emissions) to the Elders (co-ordinating the political agenda on human rights among other things).

So read the book with pen in hand, or expect to highlight your Kindle edition to high heaven. This is a playbook for anyone crafting a leadership legacy of their own. It's riddled with practical advice and insights.

The key takeaways, if you ARE crafting a legacy of your own, include 'think bigger' (but it's OK to start small). And strive for disproportionate impact.

For more reviews and resources on crafting a leadership legacy visit http://leadershiplegacyinstitute.com.

Thanks for watching.

Steven Sonsino, Founder and CEO
Leadership Legacy Institute
http://leadershiplegacyinstitute.com
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