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Screw Business as Usual
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Product Description
Product Description
Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down - to shift our values, to switch from a profit focus to caring for people, communities and the planet.
With inspiration for everyone, Screw Business As Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.
From the Back Cover
Can we bring more meaning to our lives and help change the world at the same time?
Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down - to shift our values, to switch from a profit focus to caring for people, communities and the planet.
Inspiring for everyone, Screw Business As Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
Its full of inspiring stories and detail, and I totally identify with his mission to create so much more than just business. Its helped me think in different ways about how my business can contribute fully to society and the urgent push towards cleaning up and creating sustainable world.
Also until I read Screw Business I hadn't realised that the Virgin Money Giving site was around and also about two thirds less expensive than the competition, Richard Branson has long been an inspiration to me in business but this new book is just so in tune - I like the way he has turned Virgin's focus to the huge problems we face today. The elders, Virgin Unite, Virgin Green Fund, the carbon war room and the prize for finding a geo-engineering solution to finding a way of extracting carbon from the planet are all detailed in here.
Also until I read Screw Business I hadn't realised that the Virgin Money Giving site was around and also about two thirds less expensive than the competition, Richard Branson has long been an inspiration to me in business but this new book is just so in tune - I like the way he has turned Virgin's focus to the huge problems we face today. The elders, Virgin Unite, Virgin Green Fund, the carbon war room and the prize for finding a geo-engineering solution to finding a way of extracting carbon from the planet are all detailed in here.
4 of 4 people found the following review helpful
Format:Paperback
Lets get past the fact the Sir Richard Branson is a very good promotional guy and that selling himself is one thing he does well in this book. I was torn between a 3* and 4* based on the amount of self promotion that goes on in this book. As you can see I plumped for the high rating.
Why! If you can get past the self PR, the message that the book puts over is very real. The message is clear and the concept that business needs to change for the better well put. We need to think less of what we do with profits we make or earn as employees and see that we can create a better society all round. Greed is endemic and rampant and our unfortunately titled 'political leaders' (which ever of the top three you are affiliated or have leanings towards) are more interested in the next vote instead of doing something about the way we live and do business. The same can be said for many business leaders and companies where there is the drive to maximise obscene profits.
But you can see shoots of the new movements for responsible business like Innocent Smoothies, John Lewis and the like. I bet you can come up with your own list. There is a ground swell for more responsible leaders who actually do something for society instead of playing lip service to the idea.
As Bob Dylon wrote 'You're going to have to serve someone, it may be the devil, It may be the Lord, but you're going to have to serve someone'.
Today there is ground swell to serve and support community. Its flegling and new but it is growing. There is a ground swell to serve our society or community.
This book illustrates issues and actions that are happening. If you can get past certain aspects that may grate with certain people. Not everyone likes Mr Branson. The Books pushes a message and Sir Richard knows how to push it loud and clear. That is not a reason to ignore the book. It about how you set your mind to approaching the concepts and ideas he is promoting. I think the mind set to the book depends on whether you can get past all the baggage that comes with Sir Richard Branson. If we wish people with ideas and actions to be perfect then leave this book. If you want and can open your mind and be critical and praising of the ideas and actions depicted in this book. Then give it a read. I liked it.
Maybe some people marked this down because in places the message it gives can be unsettling. It asks us to make changes to our lives. I disagree certain points in the book and agree many others. Have a read, make your own decisions. It is not a book that will offer crystal clear insite or new profound concepts that will rock your world, afterall we all know about the issues. Instead it says this is what we are doing, here are the problems - What are you going to do about changing yourself. That is why it may not get such good ratings because it asks you to challenge your own perceptions. Who do you want to serve - it can't be the existing inefficent business and political setup but you can help change the status quo for the better.
Why! If you can get past the self PR, the message that the book puts over is very real. The message is clear and the concept that business needs to change for the better well put. We need to think less of what we do with profits we make or earn as employees and see that we can create a better society all round. Greed is endemic and rampant and our unfortunately titled 'political leaders' (which ever of the top three you are affiliated or have leanings towards) are more interested in the next vote instead of doing something about the way we live and do business. The same can be said for many business leaders and companies where there is the drive to maximise obscene profits.
But you can see shoots of the new movements for responsible business like Innocent Smoothies, John Lewis and the like. I bet you can come up with your own list. There is a ground swell for more responsible leaders who actually do something for society instead of playing lip service to the idea.
As Bob Dylon wrote 'You're going to have to serve someone, it may be the devil, It may be the Lord, but you're going to have to serve someone'.
Today there is ground swell to serve and support community. Its flegling and new but it is growing. There is a ground swell to serve our society or community.
This book illustrates issues and actions that are happening. If you can get past certain aspects that may grate with certain people. Not everyone likes Mr Branson. The Books pushes a message and Sir Richard knows how to push it loud and clear. That is not a reason to ignore the book. It about how you set your mind to approaching the concepts and ideas he is promoting. I think the mind set to the book depends on whether you can get past all the baggage that comes with Sir Richard Branson. If we wish people with ideas and actions to be perfect then leave this book. If you want and can open your mind and be critical and praising of the ideas and actions depicted in this book. Then give it a read. I liked it.
Maybe some people marked this down because in places the message it gives can be unsettling. It asks us to make changes to our lives. I disagree certain points in the book and agree many others. Have a read, make your own decisions. It is not a book that will offer crystal clear insite or new profound concepts that will rock your world, afterall we all know about the issues. Instead it says this is what we are doing, here are the problems - What are you going to do about changing yourself. That is why it may not get such good ratings because it asks you to challenge your own perceptions. Who do you want to serve - it can't be the existing inefficent business and political setup but you can help change the status quo for the better.
3 of 3 people found the following review helpful
Format:Paperback
Is there anything Richard Branson can't do? Beyond being one of the most successful entrepreneurs of our age, he's also committed to changing the world, in fun and exciting ways. Screw Business as Usual presents a fabulous case for the need of entrepreneurs (and the rest of us!) to be more socially conscious and aware. An enjoyable and uplifting read!
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Most Recent Customer Reviews
Painful to read
Let me start out by saying I am a huge Richard Branson fan. All the work that he's done, continues to do, and has a super hot daughter, sounds like an awesome guy. Read more
Published 6 days ago by Confused
Doing good is good for business
Having Richard Branson's actively promote `doing good is good for business' can only be a good thing. Read more
Published 2 months ago by Beverley James
A real eye-opener
This book gives great insight into what selfless things businesses and individuals are doing around the world to make a real change. Read more
Published 3 months ago by Jamess
This is a really interesting book
For anyone who believes that there is a different way of doing business than the 'short-term maximisation of profits', then this provides the foundation you've been looking for. Read more
Published 3 months ago by Jimmy Robinson
Fabulous book from one of my best friends and mentors
I've always respected Richard as one of both the kindest and most successful entrepreneurs we have. He's been one of my most influential mentors and inspirational friends- Screw... Read more
Published 5 months ago by Mark Thompson
What a shame...
I imagine, like an awful lot of people nowadays, certainly given what's happening in the world, the prospect alone of someone of Sir Richard Branson's high and respected business... Read more
Published 5 months ago by Bunny410
Disappointing. Huge PR for Branson Inc
I bought this book in high hopes, believing that there must be more to business than just the bottom line. Read more
Published 5 months ago by Garrydb7
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